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A6030 Strategic Communications Management

tag 0 Download 11 Pages / 2,715 Words tag 26-07-2021
  • Course Code: A6030
  • University: Monash University
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  • Country: Australia

Question:

Select an international business or company and write a formal business report on the organisation's Communication and E-Communication strategies.
The nominated company must be approved by your lecturer. Each group must do their report on a different company. This will be approved on a first-come first-served basis.
You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current Communication and E-Communication strategies.
Section 1: Synopsis of the key non-electronic communication methods and practices that the company uses to engage customers, suppliers, staff members and the public.
Section 2: Overview of the key electronic media and communication strategies used by the company, including websites, social media and electronic platforms.
Section 3: Perform a SWOT Analysis on the company's overall communication methods and practices, and describe your findings.
Section 4: Assess and compare the communication practices of the company's 2 main competitors
Section 5: Provide an assessment of your suggestions and recommendations for how the company can improve its communication Analysis of Company Communication Strategies 6 Assessment of SWOT and Recommendations.
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Total 11 pages

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