Essay On Architecture And Branding In The 21st Century." (54 Characters)

Topic: Architecture and Branding

You will write a research essay analysing the effects of branding practice on the production of architecture in the 21st century. You will be expected to draw from and consult the set readings of this subject and other supporting academic/professional sources accumulated and identified through your research on related topics/case studies.

You will look at how architectural forms are utilised as part of a particular branding process: place branding, product branding, identity branding (social/cultural/political), and lifestyle branding.

You will explore and critique how this practice of architectural branding unfolds through popular media and public discourses (film, advertisement, marketing propaganda, newspaper). You will reflect on how architecture facilitates, or is utilised by, the culture of consumerism and consider the negative effect that such conditions might have on the profession and the discipline. You will consider what is being compromised, or marginalised, by the domination of the visual in architecture in the broader shaping of our built environment.

Please ensure that you understand the meaning of originality in writing a research essay and avoid committing plagiarism by making a clear distinction between your analyses and statements from information and analyses consulted from your sources. You have to acknowledge all the sources of materials that inform your thinking and analysis by citing them appropriately and accurately whenever you refer to these materials, either through direct quoting or paraphrasing.

As part of your preparation for the research essay, you will put together an annotated bibliography and essay abstract.. Each citation is accompanied by a short annotation: a descriptive and evaluative paragraph. The purpose of the annotation is to explain the relevance of the sources that you cited and consulted as part of your exploration of the essay topic/case study you will be analysing in the essay.

Topic 1: Architecture and nation building in the age of globalization: Construction of the national stadium of Beijing for the 2008 Olympics.

Topic 1: Architecture and nation building in the age of globalization: Construction of the national stadium of Beijing for the 2008 Olympics.

The referred article is a research journal that examines the effects of architecture and the nation building in the period of globalization. The research study provides the cultural ideology through the production of flagship architectural plans settled in China. It is the rationality that is underlined through the search for global architecture within the arena of political frameworks in China. It further provides the consequences that are highlighted in the local cultural politics and discourses (Ren 2018). The paper credible argumentative structure over criticisms that reflects the magnitude of globalizing Chinese cities through national event of Beijing Olympics. However, due to the lack of preciseness of the context, journal appears to be too lengthy to reach up to the conclusion.

Topic 2: Document Brand-management of Siberian cities (Krasnoyarsk as a case study).

The referred article is a journal article that provides a case study of Brand management of Siberian cities. The article provides an architectural landscape of the city named Krasnoyarsk with a motive of building up a strategy that establishes a symbolical management that has led to the favorable growth in the economy of the city or this territory (???????, et al. 016. The paper serves the objectives remarkable along with a proper orientation. The article magnifies the architectural production in the framework of contemporary urban planning of Siberia cities that results in providing mental health benefits following the orientation and ornamentation implemented in the city using creativity. However, it does not contain the recommendation or the ways towards resolving the complexities and the complications while in the course of framing up an effective strategy for the promotion of the city.

Topic 3: Tunnel Renaissance: Why Cities Are Hiding Roads Down In The Ground.

The referred reference is a news article that shows the effects of project Big Dig on architectural production. It is to mention that Boston’s “Big Dig” project took 20 years to construct the elevated freeway in a tunnel of the city. Following to which, Seattle is embracing the same framework. As per the architectural design, tunnels reflect the enticing prospect of separating motorist from the pedestrians and the fact that the motives of the architectural production is to reduce immense traffic of the city Boston but the effects did impose difficulties on the people during construction (Beanland 2015). However, the ultimate result favoured the Boston dwellers as it reduced traffic issues and saved time as well. The article is well structured provided with different views of the architectural designs. However, it requires statistical report to make it more credible.

Topic 2: Document Brand-management of Siberian cities (Krasnoyarsk as a case study).

Topic 4: Egypt Is Building A Brand New Mega Capital City.

The referred reference is a news articles that provides the engagement of eminent architects, who plans to set up an architectural theme in order to enhance or improve the identity of the city and would further develop the brand image of the tourist spot, Egypt. The paper provides the entire context in an argumentative structure provided with the involvement of many experts’ opinion (Bennet 2018). The effects of Egypt on architectural production led its way to the enhancement of the tourism industry. The article does make good use of reports and facts in order to make it look more credible. However, the title of the news article does not appear to be catchy and thereby, the article might not receive the required paid attention.

Topic 5: Exploring Evolving Programs in Architecture: A Detailed Analysis and Design for Future Proofing Singapore’s Changi Airport.

The referred article aims to examine the terminal designs proposed at Singapore’s Changi Airport in order to understand the influences and effects contained in architectural designs. The paper provides an in depth analysis contributed by variant scholars and researchers reverberating the technological process and design elements. The effects are reflected in the developmental awareness in the environment while the implementation of evolving programs of 21^st century (Pak 2017). The paper is well oriented with heading and subheadings provided with essential figures. However, it limits in providing recommendations towards the factors that magnified the consequences of the architectural production witnessed in the environment. The paper also lacks in providing simplistic language as well.

Topic 6: Brands in higher education: Challenges and potential strategies. I

The research study explores the challenges in the arena of branding universities. The process of creating or enhancing the products the branding concepts are facilitated by the brand architecture in the arena of architectural implementation of urban planning. The study with the help of valuable findings offer a significant contribution to the understanding of the complexities in the arena of higher education branding (Chapleo 2015). The paper is well structured research study, yet it bears limitations as the paper lacks sufficient amount of facts and figures and further makes it look non credulous source.

Topic 7: The Age of Spectacle: Adventures in Architecture and the 21st-century City.

The referred reference is a book named, The Age of Spectacle: Adventures in Architecture in the 21^st Century city” by Tom Dyckhoff, that provides the facts regarding how architecture is utilized and how it has become a subject of obsession. And following to it, the consequences and how are they dealt are established as well. The work that reflected the cityscape, explores the place of New York to Beijing and Bilbao to Portsmouth in a new way. The book provides contemporary urban planning that enhances the brand market with effectiveness (Dyckhoff 2017). The book provides a clear description of designs of the buildings used for brand identity of the products is what it shows as the age of Spectacle examined in the era of 21^st century. The book further proves to be credible.

Outlines of the essay

The essay provides seven articles that includes books, journals, news articles, research study bringing forth the effective branding practice on the production of architecture in the 21^st century. The Architectural branding is something makes the brand recognition diverse and beyond and as witnessed the use of architectural designs are used in order to preserve an environment of positivity that is attain only through the surroundings. It is to mention that in the age of globalization, the bureaucrats and the state politicians have embraced the architectural language that facilitates in the rebranding of their states and nations as witnessed in Beijing Olympics. However, the architectural branding does brings adverse effects as in the case of Big Dig project in which people faced immense traffic issues and even there were numerous cases of accidents during construction. In the making of Siberian cities and Egyptian tourism spots, the effects of the architectural design did bring health benefits and tourist attractions as well. The arguments that develops in these articles is that the effects of branding results in making people’s lives easier and healthier, but it is not same in every architectural production. This is because the effects does pour an impact on political stance, noise pollution while construction as well as it overreaches the economic budget after executing the plan, leading a decline in revenue market.

References:

Beanland, C., 2015. Tunnel Renaissance: Why Cities Are Hiding Roads Down In The Ground. [online] The Independent. Available at: <https://www.independent.co.uk/arts-entertainment/architecture/tunnel-renaissance-why-cities-arere-hiding-roads-down-in-the-ground-10068049.html> [Accessed 6 May 2020].

Bennet, O., 2018. Egypt Is Building A Brand New Mega Capital City. [online] The Independent. Available at: <https://www.independent.co.uk/news/long_reads/egypt-capital-city-cairo-architecture-the-new-administrative-capital-a8521981.html> [Accessed 3 May 2020].

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Chapleo, C., 2015. Brands in higher education: Challenges and potential strategies. International Studies of Management & Organization, 45(2), pp.150-163.

Dyckhoff, T., 2017. The Age of Spectacle: Adventures in Architecture and the 21st-century City. Random House.

Pak, J.K., 2017. Exploring Evolving Programs in Architecture: A Detailed Analysis and Design for Future Proofing Singapore’s Changi Airport.

Ren, X., 2008. Architecture and nation building in the age of globalization: Construction of the national stadium of Beijing for the 2008 Olympics. Journal of Urban Affairs, 30(2), pp.175-190.

???????, ?.?., ????????, ?.?., ?????????, ?.?., ?????, ?.?., ????????, ?.?. and ????????, ?.?., 2016. Document Brand-management of Siberian cities (Krasnoyarsk as a case study).