Achieving Global Competitive Advantage In Samsung: Analysis And Strategies

Discuss the achieving global competitive advantage in SAMSUNG company?

Now, this is the perfect time to say details about the company known as SAMSUNG. The name of the founder is Lee Byung-Chul and headquarters at South Korea, Seoul. The service area of SAMSUNG is worldwide. The chairman of the Company is Lee Kun-hee. The product which is available in the market is the Chemicals, Apparel, electronics consumer, component of electronic, equipment of medical, semiconductors, equipment of telecommunication, ships. The services of SAMSUNG is in entertainment, construction, advertising, services of financial, technology of information and communication, hospitality and the service of medical and health care, shipbuilding and retail. Total revenue of the company is US$305 billion, net income of the company is US$ 22.1 billion, total assets are now US$525.9 billion, and the equity is US$ 231.2 billion in the year of 2014. The most important thing is that total numbers of employees are 489,000. The subsidiaries are the SAMSUNG ELECTRONICS, SAMSUNG FIRE AND MARINE INSTITUTE, SAMSUNG LIFE INSURANCE, SAMSUNG C AND T CORPORATION, SAMSUNG HEAVY INDUSTRIES, SAMSUNG SDS, RENULT OF SAMSUNG MOTORS, and SAMSUNG TECHWIN. The official website of Samsung is the Samsung.com (Contractor, Kumar and Dhanaraj, 2015).  

The place of global market is too characterized with the reduction of the barrier to trade, competition to intensified, the life cycle of the product of short ended, and the industrial depending segmentation. In this kind of rapid-paced environment of business, fiercely companies seek to core competence secure to sustain and obtain their advantages of competitiveness. This dynamics competitive is apparent more in the sector of high technology such as the computers, electronics and communication’s.  The SAMSUNG Company’s introduction of the television sets in the year of 1971, the growth rate of SAMSUNG is 38 percent average in a year. The product range broadcasting from the home appliance and electronics from the simple customer to information advanced and the equipment of communication, peripherals and computer’s and the semiconductors (Zhu and He, 2014).

Not only in the television sets, SAMSUNG is also the world’s leading suppliers for the CDMA hand-set, with the market of 26% and the marker leading of dynamic random memory access (DRAM) chips, the (SRAM) chips or the Static random memory access, LCD TVs and the computer monitor. In the year of 2005, SAMSUNG had sales of U$79.6 billion and the profit opening of U$7.48. This is the achievement of remarkable to given that the condition of initial for the technology in SAMSUNG, potential market infrastructure industry and the skill labor were unfavorable highly and the competitions from the Europe, US and Japan companies that have dominating aggressively in this world electronic consumer markets. SAMSUNG is the brilliant example that to illustrate that the initial business’s resource endowment is a predictor unreliable of global future success (Felice, Petrillo and Autorino, 2015).

The management and leadership of a CEO

This is successful in the creation of advantages competitive to do the following to the engage of the entire organization.

Sense to create of Urgency: CEO has to pushed the company during itself relentlessly to reinvent as the innovative more, the company of customer-oriented.    

To provide skillful employee that they need to efficiently work: SAMSUNG is the well known company for the new employees effective program of training, in which the new employees are go through in-house four weeks training at the center training to college transform graduate to the workers warrior organization loyal, so called the Samsung-man. At the time of training period the training assimilates mainly the culture of the training, and employees to provide with the history on the information, organization, and the SAMSUNG visions as well as the general management and the technical aspect.

The policy of human resources of SAMSUNG is considered also to be effective and progressive. SAMSUNG to reformed its human and traditional resources policy in the year of 1995 from the based promotion of seniority to the creativity and performance based one in order to the productivity stimulate and the creativity at the time of cost of the labor minimize for the organization. This is by the point’s facilities system that is for used of performance annual appraisal, that to allow the team of HRM to assess quantitatively the employee’s assess the performance and skills. SAMSUNG is to be considered most of progressive considered in the policy of HRM (Lin, 2012).

Clear to establish milestones and the mechanisms to review the progress of track: SAMSUNG set up the business internal mechanism appraisal to profitability ensure and the ROI. This kind of frame, investment new must be recouped within four years, at the time of investments upgrade just have the two years to even break. These function of benchmarks to the out screen project numerously for meet to failing the requirements and sensitively to focus on that projects are viable into the long-term as the short term (Carmel and Tishler, 2011). 

SAMSUNG is the Multinational Company of South Korea, it to consist of the subsidiaries several and firms associated. Most of them are under the brand of Samsung. The robust impact of Samsung is on to the South Korean economy development (Zhou and Guillén,2014). The company is widely spread and famous over the world having more than of 80 branches in the world’s different parts. The head quarter is the Samsung Town, South Korea, Seoul. The business centers that to spread around worldwide. Several products there may be that following company is the list of items, Chemicals, Apparel, electronics consumer, component of electronic, equipment of medical, semiconductors, equipment of telecommunication, ships. This is the much famous company over the world to have almost 369000 employees. This is service proving relating to the nature different such as the finance services, construction, Advertising, hospitality, technology of information and communication services, Medical and retail services. But the mostly famous it is for the mobile phones, cameras SLR and DSLR, TV HD (Felice and Autorino, 2015).

Home country

The Samsung electronics is abiding the industry of electronic citizenship coalitions code of contact common as the fulfilling the guideline to the social corporate responsibility,  and are making to an effort to active have the abided supplier by the same code of contact (Zhou and Guillén, 2014). The supported establishment of the management of CSR structure by the companies supplier and the CSR incorporated activities as the supplier part evolution criteria to the incentivize future to the participation in the activities of CSR.  Also, to implement in the third party of program validation is to the CSR supplier activities. Have to make the support structure for the ban on the products minaret that from come the areas of conflict and the collaboration with the government agencies and the suppliers in the Korea and overseas for support.  Making the activities of a SAMSUNG has been conducting the supplier annual evolutions criteria using including the competitiveness technological and internal other criteria to leading suppliers identify. The company has offered additionally the financial support and the technology collaborative development opportunities. The result of evolution is given the suppliers a grade of A, B, C or D (Friedl and Wagner, 2012).   

The Samsung electronics is the semiconductors global leader media technologies and telecommunication with the sales of 143.1 U.S billion dollars and approx of 221,730 employees across 72 countries spread. According to the statistics the sales figure increased highly from the year of 2011 to the year 2013. At 2011 total sales figure was 165002, in the year of 2012 total sales figure was 201104 and in the year of 2013 the total sales figure goes up to 228693 (Wang and Zhang, 2015). Now, the net income for the company in the year of 2011 was 13759 that jump into the year of 2012 was 23845 that jump into the year of 2013 was 30475. So, it is the clear scenario that the income rate is increasing day by day (Yu and Yang, 2015).

 Samsung is the high reputed globalised company. All over the world Samsung spread his business. The well known places are like New Delhi in India, Johannesburg in South Africa, Singapore, Dubai, Beijing, Seoul, Tokyo, Surrey, and Moscow they all are the partner country of Samsung (Russell, 2015).  

Conclusion

Over the past 30 decades SEC has risen to leadership global with ambitions that out were of all the population to the capabilities and resources. The strategic intent SEC had to becoming the global leader in the IT and electronic goods from the business commencement, that has been the driving essentially force for the impressive growth and also to track the records. SEC not have the technology critically that are competitive necessary in the market of electronic, at the time of it labor force of high quality, a low level of wages, and the support of the government of the home country, that to the planning of economy and the policies. To that conditions at the growth stage selected carefully the segment of electronic product like microwave, TVs etc, in the stage of declining stage the life cycle of the product, in the order to threatening least profile to the leaders of industry who to the technology supplying.

Reference list

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