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Question:

Instructions:

You are a Deakin University Media Relations Officer assigned to work with the Deakin University Centre for Film and Image (DUCFI) to promote the 2019 Deakin University Asian Film Festival. You have been asked to prepare a media relations portfolio comprising 6 items:

1.Media Release: Your media release should:

  1. be correctly formatted,
  2. include an appropriate and attention grabbing headline
  3. be newsworthy by including relevant facts and quotes (from below) that a journalist could weave into an engaging story. Select the focus of your media release from the range of events listed below– you do not have to include all of the events.
2. Four Tweets - Check compliance with : http://www.twitter-character-counter.com/
  1. Media Alert 
  2. Backgrounder: Your backgrounder should focus on Deakin University and include such details as significant historical facts, names and details of key personnel, organisational structure, campus locations, details of education offerings and other relevant information. This information can be accessed from the Deakin University website www.deakin.edu.au or other appropriate sources.
  1. Pitch letter: Your pitch letter should be addressed to one of your specialist media list contacts
  1. Media List: Your media list will be comprised of 10 metropolitan news outlets and 10 specialist media contacts. Review the concept of newsworthiness in  selecting your specialist media contacts for your list.
 

Answer:

Media Release

Deakin University

Centre For Film & Image

For Immediate Release

21/01/19

Deakin University Asian Film Festivals

The Deakin University Centre for Film and Image will be hosting the Asian Film Festivals this year. DUCFI is collaboration of the Deakin University, government and industry run by Professor Charles Cheryble. In order to promote the Centre’s community engagement activities in 2019 DUCFI has been decided to put on the Asian Film Festival. The event will be graced by Peg Sliderskew who is the Minister for Federal Arts. Mr. Sliderskew will have the honor of opening the festivals with a short speech.

The event is set to take place at the Burwood Campus in Melbourne on Sunday 10th March 2019 from 9 am up to 10 p.m.

This festival is an important event as it will cover topics environmental issues, lives of people living in villages that are in remote places and artists who create art decorations by recycling waste materials. These special documentaries will be presented by students from Deakin University Film and Image students and students at Universities in Malaysia, Sri Lanka, Singapore and China as they have collaborated to work together.

As the Minister for Arts said, “The Centre for Moving Images project is incredibly exciting. Our government believes that Deakin University will in years to come be a focus for movie makers not only in Australia, but also worldwide.”  Therefore, this project of Centre for Moving Arts will be showcased. It is a project of collaboration of DUCFII and the Asian Academy of Film and Television (AAFT) located in India's Noida Film City NCR New Delhi. Theatre performances will be performed by the University Amateur Dramatics Group.

 


Promotion of local produce, sporting, and arts opportunities in stalls will also be there at Deakin University as a platform to create strong ties between the university and community through a first time step of Deakin University’s project called A Year of Community.

The Deakin University

Centre for Film and Image

Tweet 1

Hi good people

This is to inform all of you that the Deakin University will be holding this year’s Asian Film Festivals on Sunday 10th March at the Burwood Campus, Melbourne. Don’t miss the opportunity of catching the Minister of Arts Mr. Peg Sliderskew on this day. There will be plenty of music and snacks will be provided free of charge.

#@deakinunivasianawardsfestivals

#@ducfimediaro

Yours

DUCFI media relations officer

Tweet 2

Hello again good people

This is another reminder of the upcoming Asian Film Award Festivals at Deakin University on 10th of March 2019. It will be on a Sunday. Don’t miss the opportunity to come and see the showcasing of the new $25 million Deakin University Centre for Moving Images a joint project of DUCFII and the Asian Academy of Film and Television (AAFT) located in India's Noida Film City NCR New Delhi.

#@deakinunivasianawardsfestivals

#@ducfimediaro

Yours

DUCFI media relations officer

Tweet 3

Did you know that Deakin University Film and Image students have collaborated with students from Universities in Malaysia, Sri Lanka, Singapore and China to produce documentaries covering topics such as the environment, life in a remote villages and artists who use recycled materials to create works of art? Don’t miss the opportunity of seeing these documentaries on Sunday 10th March 2019 at Deakin’s University Asian Film Awards Festivals that will be held at Burwood Campus, Melbourne.

#@deakinunivasianawardsfestivals

#@ducfimediaro

Yours

DUCFI media relations officer

Tweet 4

Good morning

It’s yet another beautiful day here at Deakin’s University’s Burwood Campus, Melbourne. The day we have all been waiting for. Let’s see each other at the venue and get the chance to enjoy ourselves and also learn more about environment, arts and other important things.

#@deakinunivasianawardsfestivals

#@ducfimediaro

Yours

DUCFI media relations officer

Media Alert

Deakin University

Centre For Film & Image

For Immediate Release

21/01/19

 

The Asian Film Festivals 2019

University of Deakin set to hold this year’s event

WHAT: The Deakin University will host the Asian Film Festivals to promote good relationship with the community, other Universities and the government. The event will be graced by the Minister for Arts Mr. Peg Sliderskaw. Mr. Sliderskaw will give the opening speech on this particular day. He will also continue with the launching of the $25 million Deakin University Centre for Moving Images, a joint project of DUCFII and Asian Academy of Film and Television located in India's Noida Film City.

WHY:  Our community deserves the best for their support (Puvimanasinghe et al, 2014, p, 313-321). That is why during this year festival, the Deakin University will launch a project called “A Year of Community”. This project will promote local produce, sporting, and arts opportunities therefore building ties with the local community.

Short documentaries on environment, life in remote villages and artists who use recycled materials to create works of art will also be showcased during this event. These documentaries are made through collaboration between Deakin University Film and Image students and students at Universities in Malaysia, Sri Lanka, Singapore and China.

It will be a great day for the university, society and the media.

WHEN:     The event will take place on Sunday March 10th 2019 from 9 am up to 10pm.

WHERE:     Burwood Campus in Melbourne.

FROM: The Deakin University

Centre for Film and Image

 

Pitch Letter

21/10/2019

Dear Sally Grant,

The University of Deakin Centre for Film and Image will be hosting this year Asian Film Festivals on Sunday 10th of March starting from 9 am up to 10 pm. The event will take place at Burwood campus, Melbourne and the special guest in attendance will be the Minister for Arts Mr. Peg Sliderskaw. I am writing to you to give you the opportunity for an exclusive of this event.

As the Deakin University Media Relations Officer, I understand that this will be a big event for media houses as it will cover the long awaited project of $25 million Deakin University Centre for Moving Images, joint project of DUCFII and Asian Academy of Film and Television located in India's Noida Film City.

On this particular day also, the university will launch the project called “A Year of Community” that will promote local produce, sporting, and arts opportunities. I cannot also forget about the documentaries of environment, lives in remote areas and artists who recycle waste materials into beautiful arts which will be showcased. These documentaries are collaboration between Deakin University Film and Image students and students at Universities in Malaysia, Sri Lanka, Singapore and China.

I have enclosed important materials that will guide you through the activities expected to be carried out on that day. You will also get a chance to offer us useful resources and get your questions answered which concerns our activities.

I look forward to working with you.

Thank you for your consideration

Regards

John Marcus

+62 321 6445

Email -

University of Deakin

Centre for Film and Image

 

Backgrounder

Deakin University came into existence in the year 1974.The university is named after the second Prime Minister of Australia Alfred Deakin (Martek, 2016, p, 97-114). Its campuses are in Melbourne's Burwood suburb, Geelong Waurn Ponds, Geelong Waterfront and Warrnambool and online Cloud Campus. Deakin also has learning centers in Dandenong, Craigieburn and Werribee and all State of Victoria. It was the forth university in Victoria and the first to specialize in distant learning.

Deakin has partnered with communities, industries, businesses, other universities and internationally to enhance their students to get the best education. These partnerships also help Deakin University to turn research into something beneficial therefore producing world class graduates. These graduates in turn help in community developments.

Deakin is one of the fastest growing research facilities with 89% of its research considered world class (Marsh et al, 2012, p, 83-93, Jones et al, 2013, p, 43-66).the university has four research institutes: Alfred Deakin Institute (ADI), Institute for Frontier Materials (IFM), Institute for Intelligent Systems Research and Innovation (IISRI) and the Institute for Physical Activity and Nutrition (IPAN). There are also 13 strategic research centers (McLaren, 2015, p, 25-36). It was rated above the world standard in 2015 ERA ratings. To enhance research, there is a library called the Alfred Deakin Prime Ministerial Library named after the second Prime Minister (McKnight, 2005).

The university was ranked 45th in the World among the top Universities under 50 years old. In the years 2009, 2013 and 2015, the Graduate Management of Australia awarded maximum score of five stars, placing them in the top rank of Australia's MBA courses (van Vught &Westerheijden, 2010, p, 1-26, Holmes, 2006, p,1-14, Perkins & Neumaye, 2014, p, 246-259 Williams & Van and Dyke, 2007, p, 819-841).

Deakin University is internationally recognized for research and its teaching. The courses curriculum integrates real-world expertise with practical skills to give our students the best services. This is seen through the partnerships with some of Australia’s biggest companies, like the Telstra, Save the Children and The Geelong Cats. “We have a long-held commitment to lifelong learning and to being flexible and accessible – providing students with real choices about how, when and where learning occurs.” Professor Jane Den Hollander, Vice-Chancellor.

Deakin University maintains close ties with their students after they are through with their education. This is possible through the help of Deakin Alumni Community. Each year the Alumni Relations Office celebrates and shares the achievements of the university Alumni Community and research in the University in dKin Magazine.

Deakin University reports to the Tertiary Education Quality and Standards Agency about its operations in order to provide information repository.

Media List

Organization

Name

Title

Address

Phone

Metropolitan

News today

Capital News

New York Gazette

New York Standard

Australia News

Diks Post

Hava Gazette

Illinois News

Hills Post

AGPD Post

 

Specialist

Globe Advertising

P.E.D Research

High Networking

Umbrella Holdings

Gateway Institute

P.Q.S.M Ltd

Greenleaf Co.

Prestige Holdings

Brita Investments

NYS Ltd

 

 

Mercy Johnson

Patrick Adams

Mike Adams

Lincoln B

Ross Mike

Meaghan B

Martin Ali

P Ashley

Loise Graham

Handerson Bar

 

          

           Olivia P

Jac Ballard

Fits Sherald

Sally Grant

Steven S

Harrison R

Peter Son

Almard J

Alison Mwah

Peter Henry

 

National Editor

News Editor

News Editor

National Editor

National Editor

National Editor

News Editor

News Editor

News Editor

National Editor

 

 

Advert Manager

PR Manager

PR Manager

PR Manager

Research analyst

Research analyst

PR Manager

Advert Manager

PR Manager

PR Manager

 

 

1600 DC

54 NY

6991 NY

540 NY

0222 DC

12 NY

0001 DC

54321 NY

5401 DC

2310 DC

 

       

        12 DC

56 NY

22130 NY

258 NY

012369 NY

89 DC

210 DC

8956 DC

963 DC

10123 DC

 

+63 3 296 0432

+63 0 2223 112

+63 2 5444 111

+63 9 2222 441

+63 2 0231 552

+63 8 2589 3695

+63 7 6541 231

+63 2201230

+21 2310000

+52 0258933

 

 

  +210 58930

+23105585

+301258920

+564236987

+230145698

+231045698

+1230456

+56987630

+56987410

+5231489720

 
 

References

Holmes, R., 2006. The THES university rankings: Are they really world class. Asian Journal of university education, 2(1), pp.1-14.

Jones, D., Low Choy, D., Revell, G., Heyes, S., Tucker, R., Meikle, H. and Davey, C., 2013, January. Planning education and indigenous knowledge systems in Australia: where are we?. In ANZAPS 2013: Innovation in planning for cities and regions: proceedings of the Australian & New Zealand Association of Planning Schools Conference (pp. 43-66). Canberra Urban and Regional Futures.

Marsh, H., Smith, B., King, M. and Evans, T.D., 2012. A new era for research education in Australia?. Australian Universities' Review, 54(1), pp.83-93.

Martek, I., 2016, January. The challenges of regional development: In pursuit of a way forward. In ARDC 2016: Regional Australia-Planning, Participation and Progress: Proceedings of the Australian Regional Development 2016 Conference (pp. 97-114). Debra Thompson.

McKnight, S., 2005. The Alfred Deakin Prime Ministerial Library. Australian Academic & Research Libraries, 36(1), pp.25-36.

McLaren, P., 2015. Life in schools: An introduction to critical pedagogy in the foundations of education. Routledge.

Perkins, R. and Neumayer, E., 2014. Geographies of educational mobilities: Exploring the uneven flows of international students. The Geographical Journal, 180(3), pp.246-259.

Puvimanasinghe, T., Denson, L.A., Augoustinos, M. and Somasundaram, D., 2014. “Giving Back to Society What Society Gave Us”: Altruism, Coping, and Meaning Making by Two Refugee Communities in South A ustralia. Australian Psychologist, 49(5), pp.313-321.

Williams, R. and Van Dyke, N., 2007. Measuring the international standing of universities with an application to Australian universities. Higher Education, 53(6), pp.819-841.

van Vught, F. and Westerheijden, D.F., 2010. Multidimensional ranking. Higher Education Management and Policy, 22(3), pp.1-26.

OR

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