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Overview of GoustoGousto is a UK meal kit service company that was founded in 2012 and is currently all across the UK as one of the best meal kit service companies. The company was initially recognized as one of the best start-up companies in the UK in 2015. Currently, the company provides an endless number of recipes for its customers with an average of 60 recipes every week (Gousto, 2022).  The company has been hugely focusing on variet...

Fashion CompanyPeople who are good at strategic management start a new phase in the process of figuring out how to deal with changes from today to the future. Workplace procedures will be guided by this notion, which expresses the need for innovation with the right strategies and principles to fit within the sector. Strategic management may be described as a mix of planning, ploys, patterns, positions, and perspectives (Mintzberg, 1987). Dev...

Brand elementsBrand management is a technique in marketing that utilizes techniques in order to enhance the perceived value of a product line over brand time. Effective brand management utilizes the prices of the product for building loyal customers through positive images and strong association with a brand. This study will focus on the brand inventory as well as brand attributes for the chosen company, Burberry Plc. The paper will also initi...

Justify your choice of business brand (product or service) as linked with a celebrity brandThis report will look at how a celebrity brand is related to a company brand (product or service). Examine the relationship between corporate and celebrity brands in terms of brand typology. Examine how the company's and celebrity's brands could affect a single, well-defined target market. Discuss how the business and celebrity brand personas relate to t...

Liquidity analysisThe Nissan Global is the premium retailer of the used and new vehicles from Nissan. Their well-trained technicians and the dedicated staffs from sales always try to make the shopping experiences of the customers easy, fun and advantageous in financial way. Their aim is to make the people use their website, so that they can serve them with exceptional network of employees and assist them choosing the ideal SUV, truck or car as...

SWOT Analysis of FitbitThe wearable technology market is rising with an increasing and upsurge rate as both the companies as well as the users are rising. The wrist wear is continued to gain the market share by having compatibility with modular wearable technology, ear-wear, eyewear and other applications. The market growth has been started with the establishment of one of the most renowned brand in the wearable technology i.e. Fitbit. The com...

Introduction to Harris Farm MarketsHarris Farm Markets is a grocery chain from Australia that started in 1971 from a single shop in Villawood, Sydney. They specialize in products like vegetables, fruits, delicatessen and other grocery products. They are considered as the biggest individual fruit and vegetables retailer in Australia, also promoting odd-shaped fruits in a separate section called ‘Imperfect Picks’. There is a surprisi...

ScopeQuestion 1 Part A  Scope The main scope of risk manager is to work with companies for assessing as well as identifying the potential risk that may hinder safety, reputation, security and financial prosperity to the business enterprise (Harrison & John, 2013). In this case, the risk manager will be assessing the potential risk of MacVille cafes that have developed chain of cafes in different places. To this, Hurley Café...

Key challenges and strategiesThe industry of hospitality has attracted tremendous attention from tycoons in business, academicians and the analysts of economics because of the effects that it has on Australia’s gross domestic product (GDP). This sector of service is dynamic and proficient human resource management is needed to maintain efficiency and professionalism in service delivery. One of the necessary maintenance strategies of ...

Samsung's Marketing Communication MixThe companies nowadays moved towards Integrated Marketing communications (IMC) which means the coordination of the promotional elements and some other activities related to marketing which helps in communicating with the customers. The advertisers nowadays use variety of promotional tools to have an impact on the customers (Richa, 2014). Samsung, a well renowned Smartphone brand across the globe also uses ...

What is Management Development?Leadership development is not just a re- branding of management development as the two concepts are completely different from each other. Leadership development is more focused on the enhancement of the skills and attitudes of the individuals whereas management development is more concerned with the development of organization as a whole. These two concepts do not have any similarities as there is a huge differen...

Problem StatementAn increasing impact of brand awareness is deemed tin be highly significant to impact consumers brand loyalty. It will be impossible for the companies to attract a huge consumer base if they fail to understand the dimension of brand awareness to brand loyalty (Luxton, Reid & Mavondo, 2015). Companies tend to lose consumers and certain problems regarding increasing brand preference takes place if the consumers does not have...

YouTube Viewer StatisticsThe use of internet has intensified in the recent times. The inclusion of internet sites in business activities and as a source of income to many people is an important concept that leads to the development of fast flow of information from one area to another. In this communication, however, attracting a huge number of subscribers to any channel makes it attractive for marketers to use any channel the main aim of the mar...

Purpose We live in a world where the word brand keeps evolving, business and companies were the only ones associated with the term, but today it’s more than them. In today’s world, firms and companies aren’t the only ones related with branding, but also individuals. Talented individuals whether artists or sports personalities are brands by themselves (Zaman 2014, p. 89). Their names are an entity and their biggest asset. T...

BackgroundIrrespective of the size of the company, revenues, or funding, one of the sturdiest differentiators a business can possess it its brand. However, the strength of the brand does not occur on its own. It is all about attaining competitive advantage. It takes organizational self-reflection, discipline, and concentration to construct a brand that consumers prefer over its rivals. Therefore, it should be carefully managed (Schutt, 2018). ...

Distribution Channels and Revenue GenerationDistribution channels enable multinational companies to distribute their products in the market to the end consumers and generate revenue from the market. Mau, Cvijikj and Wagner (2018) define distribution channel or downstream supply chain as networks which companies use to make their goods travel to end consumers. Seelig (2017) strengthens the definition by pointing out that distribution channels e...

Discount Retail StoresThe report throws a light on analysing the evolution of the different retail management stores in the entire economy. There are various kinds of retail stores such as discount and departmental stores in the economy which are required to be compared in terms of the merchandise along with emphasis is required to be provided on the different kinds of brand and customer relationship management which are being performed by the...

Understanding Customer Needs in Asia1. FedEx had been successful in understanding the changes which have taken place in the needs of customers and further has developed strategies which can be helpful for the company to fulfil their needs. The organization is known to implement successful strategies in Asia which have further played a major role in the position which it has developed in the industry. The organization had become a premier carri...

Opportunities for AmorepacificIt is certain that rapid development of technology changed the business sector by giving people a way out of every challenge in business.  Due to the advancement of technology, digital media gained a huge popularity in the corporate or any business sector (Royle and Laing 2014). Digital marketing trends on social channels, even in stores, are changing the way the beauty industry communicate and attract customer...

Enhancing Customer Loyalty Through Blogs Marketing practitioners use the blog as an effective tool to communicate and connect with the customers and the target audiences. Customer loyalty is the most promising source of revenue for the companies and it helps the organisations to survive in market volatility and intense competition. As stated by Choi and Lee (2015), company employees are increasingly aware and realise the voice of the customer...

Strengths Discuss about the Increase NBA Brand Awareness And Brand Equity In Australia. Strengths: The biggest strength of NBA lies in the concept that it is the biggest men's basketball league with the best players across the world. Therefore, the fans are very much in the league and it is the primary choice for the basketball fans. In addition, as opined by Chen et al. (2016), the fan following of the NBA is strength of it’s as an aver...

Company History and Mission Question: Discuss about the Brand Management of Starbucks Company. The Starbucks Company was established in the year 1971 where the first store was opened in Pike Place Public Market in Seattle, USA. Before the company was opened, the consumers had to purchase the coffee from the supermarkets, which got changes after the company opened its store and sold freshly roasted beans of coffee to the consumers. The company ...

Advantages of Using Social Networking in Business Organizations Question: Identify the advantages and the disadvantages of the use of social networking in the Business. Social media was once considered only a medium of connecting people. It was basically a kids’ tool and no business can use it to gain profit out of it. Soon these sceptics proved to be wrong and now it is considered as a useful tool for every business in various grounds p...

Defining Personal Branding Discuss about the Personal Branding Of Product Or Services. Personal branding could be defined as the concept of marketing oneself.  Personal branding is not a new concept as Tom Peters used it for the first time in 1990 (McCorkle and Payan, 2017). Personal branding highlights promotion of one's career and the skills that the person wants to exhibit to be more   employable.  This concept is similar...

Perceptions and Quality Issues in Great Wall MotorsDiscuss about the Introduction to Management for Brand Purchasing. It has been said that ‘perception is reality’ since what we perceive is what we then accept as reality and as fact. Do you think that this is the case with Great Wall Motors? Yes, I think this is the case with Great Wall Motors, due to a competitive car markets in the world. Australia is among top countries i...