Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

BSBMKG608 Develop Organisational Marketing Objectives

tag 0 Download 9 Pages / 2,028 Words tag 27-07-2021

Question:

1.Identify strategic direction

Analyse strategic organisational documents to identify organisational directions and targets

Complete a situational analysis that identifies factors impacting on the direction and performance of the business

Identify legal and ethical requirements for the organisation

Document and confirm the strategic direction of the organisation with owners, directors or senior management, and identify its impact on marketing activities

2.Review marketing performance

Evaluate the effectiveness of previous marketing and positioning strategies to identify lessons learned

Analyse current key products or services and major markets for strengths, weaknesses, opportunities and threats

Evaluate previous marketing opportunities captured by the organisation, and examine and document their profitability

Evaluate marketing performance against previous objectives, targets to identify critical success factors, and areas for improvement

3.Scope marketing opportunities

Identify and analyse marketing opportunities in terms of their viability and likely contribution to the business

Use an assessment of external factors, costs, benefits,  risks and opportunities to determine the scope of each marketing opportunity

Analyse opportunities in terms of their likely fit with organisational goals and capabilities

Evaluate each opportunity to determine its likely impact on current business and customer base

4.Formulate marketing objectives

Develop objectives in consultation with key internal stakeholders that are attainable and measurable, and that identify the nature and extent of what is to be achieved

Ensure objectives are consistent with the forecast needs of the business and the market

Ensure objectives are compatible with the organisation's projected capabilities, resources and financial position

Ensure objectives are compatible with the organisation's direction and purpose, and meet legal and ethical requirements

Formulate long term strategic objectives and related key performance indicators by product or service, market segment and overall

Develop a risk management strategy to identify risks and manage contingencies, and to ensure that marketing objectives are met in accordance with overall organisational requirements

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 9 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). BSBMKG608 Develop Organisational Marketing Objectives. Retrieved from https://myassignmenthelp.com/free-samples/bsbmkg608-develop-organisational-marketing-objectives/confectionery-manufacturing-in-australia.html.

My Assignment Help (2021) BSBMKG608 Develop Organisational Marketing Objectives [Online]. Available from: https://myassignmenthelp.com/free-samples/bsbmkg608-develop-organisational-marketing-objectives/confectionery-manufacturing-in-australia.html
[Accessed 04 February 2023].

My Assignment Help. 'BSBMKG608 Develop Organisational Marketing Objectives' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bsbmkg608-develop-organisational-marketing-objectives/confectionery-manufacturing-in-australia.html> accessed 04 February 2023.

My Assignment Help. BSBMKG608 Develop Organisational Marketing Objectives [Internet]. My Assignment Help. 2021 [cited 04 February 2023]. Available from: https://myassignmenthelp.com/free-samples/bsbmkg608-develop-organisational-marketing-objectives/confectionery-manufacturing-in-australia.html.


Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

loader
250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!

icon

Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?
close
Subtraction Payment required!

Only one step away from your solution of order no.