$20 Bonus + 25% OFF
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

BUS354 Customer Relationship Management

tag 0 Download14 Pages / 3,478 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Questions:

Task 1:

Brief overview of Morrisons, its Business environment & relationship marketing they are in in the case study. It should be present the issues to be discussed and the order in which they will appear. 

Relationship marketing and customer retention

    1. Evaluate how relationship marketing can help to retain customers.
    2. Application of Key customer relationship managements CRM models (Theoretical and not referring to Morrisons in the case study)
      1. Between relationship marketing and customer retention what is their similarity.
      2. Why, What & How is that useful to use this model to retain customers
      3. Why are model useful to evaluate.

Evaluation of customer relationship management process

    1. Using IDIC Model to evaluate Morrisons in last time base on the case study.
      1. Identifying: Did Morrisons identify their customers in the case study?
      2. How well is Morrisons identifying customers?
      3. Compare with Morrison’s competitors of their current situations.
      4. Discuss areas for recommendation where Morrison in the past.
      5. Compare and Contrast in critical writing (Issues & Comparisons)
    2. Evaluate how effective Morrisons is in retaining its customers compared to TWO Main UK competitors currently.
    3. Flexibility to use a variety of models such as Gummeson, Peppers and Rogers etc. to Evaluate and recommend best practice.

Task 2: (Solely base on Morrisons in the case study)

Why and how Morrisons need to create value proposition for customers in case study.

Morrisons’ customer value chain and value proposition (Only case studies on theory)

    1. Application of Customer value chain (CVC Model)
    2. Focus upon the 5 primary stages of CVC as outline by BUTTLE
    3. If Morrisons had applied CVC on case study, have they done well? If not good enough, suggest full recommendation.
    4. Outline how Morrisons could apply Relationship Marketing concepts in order to increase the total value propositions of the new loyalty card.
    5. Loyalty card in case study = value proposition (7Ps) focus only those relevant in the case study.
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 14 pages, 1 USD Per Page

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). Customer Relationship Management. Retrieved from https://myassignmenthelp.com/free-samples/bus354-customer-relationship-management/business-environment.html.

My Assignment Help (2021) Customer Relationship Management [Online]. Available from: https://myassignmenthelp.com/free-samples/bus354-customer-relationship-management/business-environment.html
[Accessed 21 September 2021].

My Assignment Help. 'Customer Relationship Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bus354-customer-relationship-management/business-environment.html> accessed 21 September 2021.

My Assignment Help. Customer Relationship Management [Internet]. My Assignment Help. 2021 [cited 21 September 2021]. Available from: https://myassignmenthelp.com/free-samples/bus354-customer-relationship-management/business-environment.html.


MyAssignmenthelp.com is helping students meet urgent deadlines for a very long time. Every month we appoint highly skilled writers who can deliver top-notch assignment solutions while maintaining the shortest deadline. Perhaps this is why we are becoming so demanding among students all over Australia, especially in Sydney. Get the fastest assignment help Sydney service in just a click.

Latest Management Samples

MMM343 Business Ethics

Download : 0 | Pages : 9

Answer Introduction On daily basis, people have to face a number of ethical issues, where a choice has to be made between two alternatives, where the right decision has to be made instead of the wrong one, even when the wrong decision is an easier and more profitable decision. Ethics are the codes which govern the behavior and the decisions which are taken by the individuals, on the basis of the values and the level of moral which they follow...

Read More arrow

ACCG925 Auditing And Assurance Services

Download : 0 | Pages : 4

Answers: Solution 1 Preparation of audit report is the work of an auditor. It is the duty of the auditor to make a true and fair opinion over the accuracy of the financial statements. Financial statement may be used by various persons for their general purposes which are commonly known as Users of the financial statement (Arens, et. al., 2012).  Some of the users of financial statements are Management, Investors, Creditors and lenders, e...

Read More arrow

BUSN20016 Research In Business

Download : 0 | Pages : 10

Answer Introduction of the subject This study seeks to understand and analyze the aspects of corporate social responsibility, ethics and accountability in an organization. The study also seeks to establish the role played by the three aspects in an organization and the impact that they have on organizational performance. Corporate social responsibility is defined as the relationship between corporate organizations and the stakeholders of the ...

Read More arrow

HIG3006 Merits And Demerits Of Utilizing Social Networks In Business

Download : 0 | Pages : 6

Answers 1. The effectiveness and usefulness of the learning experience: Personal opinion about the learning experience: While working on this project, I’ve learned a whole lot of things about the social media and its advantages as well as the disadvantages while used in the context of a business. While finding out the literature related articles in this particular topic, I had to search through the internet for gaining knowledge i...

Read More arrow

BSBDES202A Evaluate The Nature Of Design In A Specific Industry Context

Download : 0 | Pages : 3

Answers: (i) The Italian design style which has a rich texture combined with beauty. The common shape still being used to date include: arc, ellipse and triangle. Besides, it presents a design that is uncluttered, fresh and symmetrical (Virgin, 2015). The arrangement was in basic shapes of pottery, metal and glass. Therefore, it presented a perfect mix of bright colors such as red, blue, yellow and orange (Virginia, 2015) (ii) Dutch style T...

Read More arrow
Next

5% Cashback

On APP - grab it while it lasts!

Download app now

*Offer eligible for first 3 orders ordered through app!

ribbon
callback request mobile
Have any Query?