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Media Plan

Discuss about the Business Media Design for Media Advisory.

The ICC cricket world cup 2019 will be held by England and Wales. The scheduled dates for the event have been considered to be from 30th May to 15th July 2019. The tournament is the 12th Cricket World Cup and is also the fifth time that the tournament is being held by England and Wales. The decision has been taken after England and Wales decided to opt out of the rights to hold the World Cup in 2015. The tournament was held by Australia and New Zealand because of this reason. However, the World Cup tournament for the year of 2019 has been scheduled for England and Wales. As per the schedule, the opening match would be played at the Oval stadium and the final would be played at the famous Lord’s stadium. However, the tournament has been criticized a lot owing to its elitist nature. The tournament would consist of just 10 teams and would not consist of associate teams. The 10 teams consist of Australia, South Africa, New Zealand, India, England, Sri Lanka, Bangladesh, Pakistan, West Indies, Afghanistan, Zimbabwe, and Ireland. The spot of Australia is especially significant as it is the defending champion in this case. The World Cup tournaments of 2011 and 2015 consisted of 14 teams in the tournament. However, the decrease in the number of teams is being made this year for the first time owing to a decision by the ICC.

The Media Plan for the Australian Cricket team should be to create hype for the event and Australian Team’s role in it. This wouldn’t be a much difficult job as the team is already popular among the general population in the country and is the most loved sport in the country(Austin and Doust, 2007). Also, the popularity of the Australian team is present in other nations as well that do follow cricket in a direct or indirect manner. As a result, the promotion of the fact that the team is playing in the tournament is enough to create the necessary hype for the team(Billings, 2011). As it is one of the most important events in the country, the brands are eager to associate with the event in order to gain a surge in the popularity of their brands. As a result, the promotion within the country is not an extremely difficult task in itself. The media plan thus extends to all of the print as well as the electronic media.

Media Opportunities

Media Outlet 1

Media Outlet 2

Media Outlet 3

Advertisements

Advertisements in television

Advertisements in Newspapers

Advertisements in all social media

Discussion Panels

Discussion shows based on cricket as Television shows. The various television shows would highlight the role of the Australian cricket team which would in turn work as a promotional activity for the sport as well as the team.

The publication of interviews of various experts would act as a promotional activity in this field(Bingham and Conner, 2010). The publication of related stories would provide the people to connect and consider the various aspects

The creation of discussion groups in social media would again be an important Activity in this regard. The creation of such groups and forums would cause the population to be directly involved in the various aspects and engage a more deeper understanding and feeling of entitlement. In such a case, since this is an event that is so closely connected to the population, there is a great scope for this thing working in a positive manner.

Promotional activities

The associations with various brand is one of the most important promotional activities in this case(Wigley and Meirick, 2008). The brands would in fact be eager to associate with the event as they all know that there is a deep emotional aspect of the general population associated with the event and as a result, there is a scope for the brands to expand and gain a large market in case it associates with this event.

The event needs to open up to more people with various offers that lure more enthusiasts into the event. Although there is no need for luring people into the various proceedings, the offers would come from various sponsors as it is from where all the expenses would be made(Scott and Jacka, 2011). The event thus does not face any expenses directly in this regard which would benefit it from all directions.

Media Opportunities

A media plan is the most important part of any event before it goes into action. Media coverage is important so that people know that an event is taking place. Although an event as big as the ICC Cricket World Cup does not need promotions of such scale, it is important for it to gain maximum media coverage owing to its worth as an event(Cozier, 2006). The various media would be in fact eager to associate with the event and as a result, there wouldn’t be much difficulty finding sponsors for the event. However, there needs to be extensive media coverage and as a result, the event needs to make its presence felt across all the platforms in a manner that it is quite evident how large the event is(Evans, 2008). The presence across all platforms which include the print media, the electronic media as well as the online platform would help in providing the event with the necessary foothold that it needs.

The fact sheet for this event needs to highlight the Australian team’s past history as well as the team’s present condition. It also needs to highlight the condition that the team would be in while it goes on to the next world cup. The highlighting of this factor would provide the event with the necessary means to gain importance and the credibility of the team in the tournament(Gamache, 2014). If it is not portrayed as a major player in the event, it would not evoke much interest in the event itself among the Australian audience(Hundley and Billings, 2010). As a result there is a need for highlighting the various achievements of the Australian cricket team in its past performances. First and foremost, the fact that needs to be highlighted in this case is that the team is one of the oldest cricket teams in history having played the first ever test match in 1877. Also , the fact that the team is ranked first in the current ODI world rankings. However, the most important fact that needs to be highlighted here is that the team has won the World Cup tournament for a record five times that has never been done by any other team. This puts the Australian team in a league of its own(Jordan, 2011). Also, the record for the most number of consecutive world cup final appearances is held by the Australian Cricket team itself. As a result, there should be a promotion of the team as one of the dominant forces in this tournament.

Promotional activities

The importance of the fact sheet lies in the fact that the fact sheets would once again ignite the passion that people have for the tournament that comes once in four years(Scott Reinardy, 2009). As a result, the fact sheets can take the form of leaflets and other means that would make its way into the common people where they would work as a catalyst making people interested in the event(Majumdar and Gemmell, 2008). As a result, the fact sheet would be important in gaining media coverage. This is because, the fact sheet would play an important role in deciding the content of the media. The content of the media would thus prove to be an important factor that helps in the involvement of the people in the event.

The media guide would help in the promotion of the event in a case where even the brands associated with them would benefit from them. The media guides would consist of all the information about the players and their statistics. The media guides would be helpful in the manner where the excitement relating to the event would be heightened(Picard, 2005). The media guide can be distributed by the various brands themselves that would benefit them as well ensure the presence in the various media platforms. The media guide would not be an extremely important article in itself. However, they would possess value to the general population just because they possess a brand value in themselves(Ralston, 2012). The feeling of belonging to the group would provide the general population with a reason to gain access to the media guides which in turn would add value to the tournament. Although it is not about adding value, as the event itself has a value, the presence of a media guide would help in maintaining the glamour of the event.

The ICC cricket World cup is the biggest event in the world of cricket. The event has a long history and is always the most awaited event for any cricket fan as well all the cricket playing nations in the world. The ICC cricket world cup 2019 would be the 12th world cup since the first one held on June 1975. The 2019 cricket world cup is also the fifth world cup to be held by England and Wales. As a result, the event is going to be a large one in itself

The teams participating in the tournament have decreased from 14 in the previous ones to only 10 this time. This decision has been taken by the ICC and has faced a lot of controversy. The 2019 World Cup will incorporate 10 teams, a decrease from past World Cups in 2011 and 2015 which highlighted 14 bunches. The hosts England, and the fundamental seven unique gatherings in the ICC rankings , beginning 30 September 2017, will obtain customized ability with the remaining two spots being picked by the 2018 Cricket World Cup Qualifier in Bangladesh(Vogan, 2015). This suggests ICC Associate and Affiliate people, which had heretofore been guaranteed four spots through the Qualifier, can be addressed by at most two gatherings and conceivably none at all if they are beaten by Full Members in the Qualifier. This furthermore suggests no under 2 Test playing nations will play in the qualifying rivalry and along these lines a Test nation could miss the World Cup shockingly(Thomas, 2011). The design for the opposition will have one and only assembling so every gathering will play 9 accumulate beguilements before 2 semi finals and a last. The 10 teams consist of Australia, South Africa, New Zealand, India, England, Sri Lanka, Bangladesh, Pakistan, West Indies, Afghanistan, Zimbabwe, and Ireland. Australia is the defending champion and it is because of this that there is a special importance to the team in this regard.

Media plan is needed to obtain media coverage

The 15 players that are supposed to be present in the team are as follows.

Captain

Age: 33 years Playing role: Middle-order batsman

Batting: Right-hand bat

Bowling: Slow left-arm orthodox

Vice-Captain

Age: 32 years

Playing role: Top-order batsman

Batting: Right-hand bat

Bowling: Right-arm medium

Age: 21 years

Playing role: Bowler

Batting: Right-hand bat

Bowling: Right-arm fast

Age: 32 years

Playing role: Bowler

Batting: Left-hand bat

Bowling: Slow left-arm orthodox

Age: 24 years

Playing role: Bowling allrounder

Batting: Right-hand bat

Bowling: Left-arm fast-medium

Age: 28 years

Playing role: Top-order batsman

Batting: Right-hand bat

Bowling: Slow left-arm orthodox

Wicketkeeper

Age: 37 years

Playing role: Wicketkeeper batsman

Batting: Right-hand bat

Age: 24 years

Playing role: Bowler

Batting: Left-hand bat

Bowling: Right-arm fast-medium

Age: 33 years

Playing role: Bowler

Batting: Left-hand bat

Bowling: Left-arm fast

Age: 26 years

Playing role: Batting allrounder

Batting: Right-hand bat

Bowling: Right-arm offbreak

Age: 25 years

Playing role: Allrounder

Batting: Right-hand bat

Bowling: Legbreak googly

Age: 24 years

Playing role: Bowler

Batting: Left-hand bat

Bowling: Left-arm fast

Age: 28 years

Playing role: Opening batsman

Batting: Left-hand bat

Bowling: Legbreak

Age: 33 years

Playing role: Allrounder

Batting: Right-hand bat

Bowling: Right-arm fast-medium

Venue

City

County team

Capacity

Edgbaston Cricket Ground

Birmingham

Warwickshire

25,000

County Cricket Ground

Bristol

Gloucestershire

17,000

Sophia Gardens

Cardiff

Glamorgan

15,643

Riverside Ground

Chester-le-Street

Durham

20,000

Headingley

Leeds

Yorkshire

17,500

Lord's

London

Middlesex

28,000

The Oval

London

Surrey

23,500

Old Trafford

Manchester

Lancashire

22,000

Trent Bridge

Nottingham

Nottinghamshire

17,001

Rose Bowl

Southampton

Hampshire

25,000

County Ground

Taunton

Somerset

8,500

The venue list for this event has not been released. Regardless, on 17 December 2014, the ECB showed that the last would be held at Lord's, and the semi-finals at Old Trafford and Edgbaston Cricket Ground. Besides, opening match of the opposition will be held at The Oval

The media release for the event would be one that highlights the various venues and the various events that would take place in this case(What Goes Into Media Plan Development?, 2016). The events would be one that would highlight the importance of the team in the situation and also provide the general population with a thing to look forward to(Reed, 2011). The media release would thus be one that would have an impact on the people. The media release would be targeted towards obtaining maximum media coverage where the people would also be involved in the event. The involvement of the people in the event would provide a mass hysteria that is quite important in an event of this scale(Raney and Bryant, 2006). The media release would thus be one that has the ability to match up to the standards that have already been set by the world cup tournament.  The event is not one where it needs to do something to gain attention from the people. Rather, there is a need for the development of a media plan that is fit for an event of such a caliber.

A media advisory would be mandatory in this case. The media advisory would only be present to add value to the media release more than anything else(Rowe, Will and Linton, 2010). The media coverage would be worthless without a media advisory. The media advisory would perform the important task of getting the news out. The involvement of important personalities in the event would add value to the event in a manner where the event would be benefitted. 

Fact Sheet

References

Austin, T. and Doust, R. (2007). New media design. London: Laurence King Pub.

Billings, A. (2011). Sports media. New York: Routledge.

Bingham, T. and Conner, M. (2010). The new social learning. Alexandria, Va.: ASTD Press.

Cozier, T. (2006). Wisden history of the cricket World Cup. Alton: Wordsmith International.

Evans, D. (2008). Social media marketing. Indianapolis, Ind.: Wiley.

Gamache, R. (2014). The espn Assemblage: The Political and Cultural Economy of Late Sports Capitalism. Journal of Sports Media, 9(1), pp.71-93.

Hundley, H. and Billings, A. (2010). Examining identity in sports media. Los Angeles: Sage Publications.

Jordan, L. (2011). Sports event management. Farnham, Surrey, England: Ashgate Pub.

Majumdar, B. and Gemmell, J. (2008). Cricket, race and the 2007 World Cup. London: Routledge.

Picard, R. (2005). Media product portfolios. Mahwah, N.J.: Lawrence Erlbaum.

Ralston, M. (2012). Building a Social Media Plan To Bridge the Generation Gap and Strengthen Your Business Plan. Proceedings of the Water Environment Federation, 2012(1), pp.321-329.

Raney, A. and Bryant, J. (2006). Handbook of sports and media. Mahwah, N.J.: L. Erlbaum Associates.

Reed, S. (2011). Sports Journalists' Use of Social Media and Its Effects on Professionalism. Journal of Sports Media, 6(2), pp.43-64.

Rowe, R., Will, G. and Linton, H. (2010). Graphic design portfolio strategies for print and digital media. Upper Saddle River: Prentice Hall.

Schimmel, K. and Nicholls, J. (2011). Segmentation Based On Media Consumption: A Better Way To Plan Integrated Marketing Communications Media. JABR, 21(2).

Scott Reinardy, (2009). Back to the Basics: Teaching the Teachers of Sports Journalism and Media.Journal of Sports Media, 4(2), pp.85-91.

Scott, P. and Jacka, J. (2011). Auditing social media. Hoboken, N.J.: Wiley.

Thomas, J. (2011). Twitter: The Sports Media Rookie. Journal of Sports Media, 6(1), pp.115-120.

Vogan, T. (2015). ESPN. Urbana: University of Illinois Press.

What Goes Into Media Plan Development?. (2016). Nonprofit Communications Report, 14(8), pp.8-8.

Wigley, S. and Meirick, P. (2008). Interactive Media and Sports Journalists: The Impact of Interactive Media on Sports Journalists. Journal of Sports Media, 3(1), pp.1-25.

Cozier, T. (2007). The legacy. Bridgetown, Barbados: Nation Publishing Co. Limited.

Pearson, A., Finch, A., Cowlin, C. and Bird, D. (2008). The cricket quiz book. Essex: Apex.

Pritchard, A. (2016). It’s not just cricket – the portfolios of the English/Welsh cricket teams. Sport, Business and Management: An International Journal, 6(1), pp.19-35.

Speed, M. (2011). Sticky wicket. Pymble, N.S.W.: HarperCollins Publishers.

Gweshe, T. and Durbach, I. (2013). An analysis of the efficiency of player performance at the 2011 Cricket World Cup. ORiON, 29(2), p.137.

Lorde, T., Greenidge, D. and Devonish, D. (2011). Local residents’ perceptions of the impacts of the ICC Cricket World Cup 2007 on Barbados: Comparisons of pre- and post-games. Tourism Management, 32(2), pp.349-356.

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