Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Business To Business Marketing In JCB

tag 19 Downloads11 Pages 2,524 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss the factors affecting business process, Technology, Economy and Finance?
 
 

Answer:

Introduction

Business to business marketing is a facet of organization in which the manufacturers have a relation with the dealers forming an integral component of the business. JCB is considered as the second largest manufacturer of all the construction equipment in the world with about 122 countries having collaboration with it. The marketing strategies of JCB take up various forms of internet marketing, social media marketing, advertisements and other form of media marketing. The following report would cover some of the multi-dimensional aspects of technology, economics, science, systems, geography, ethics, ecology, politics and laws related to JCB in UK. These factors collaboratively have an impact over the business planning and business processes of the company.

Factors affecting business process

The business of JCB is done in the field of manufacturing and development for the engine that is considered as being the biggest of the committed program. The power system factor of JCB is a million pound investment for the manufacturing plant and the assembly line involved in it.

Technology

The technology they have adopted for the purpose of manufacturing is ahead of time and the strategy they follow is based over no faults forward system. This technology is the best suited for the process of manufacturing construction equipment as no faults shall be tolerated in this process which involves risk of human life.

No faults forward include excellent testing technologies deployed in the process of task completion. It allows all the engines to proceed to the next stage of manufacturing only when the previous stage has achieved a level of perfection according to all the tests undertaken. The technology covers up vast number of prototypes made and tested in a wide variety of applications and undergoing various hours of rigorous testing (Morrison, 1999). The technology invested for the engine design and manufacturing initiates from a clean sheet of paper i.e. it is not simply an updated version of some past model low on features and design facilities but is crafter uniquely every time being started from the scratch and building up upon innovative solutions. The perfect engines build up by the company to take best from the best and combined with latest advancements in technology. They have collaborated with distributors and technology experts to produce innovative technologies of the cleanest engine till date. The technology is of low emission combustion technology providing cost effective solutions and high fuel economy for engine products. This technology was the first in the industry with collaboration of Ricardo and JCB. The hydrogen fuel technology is the most popular and used technology by JCB for which the company is aiming to be the highest shareholder.

 

Economy and Finance

JCB have been particular about the finance systems of the company and therefore has JCB Finance Ltd. being the finance option for sale. The company is able to deliver fast and flexible modes of finance to suit up the cash flow of the system. The company provides innovative solutions for getting a two month unscheduled payment holiday within a work span of 3 year. The finances with this company are available for plethora of JCB products and processes such as machinery, vehicles and plants. The rates provided by the company are quite competitive with industrial experts of various sectors. The company lays much over the financing of the assets rather than only dealing with the balance sheets. The products of the insurance and finance include motor fleet insurance, hired out plant insurance, practical risk management advice, short term hired in plant, liability insurance, bespoke insurance broking.

Sustainability

JCB have showcased a great respect for the environment including a great amount of concern for the society. JCB have realigned its responsibilities for the environment where the company is responding to the threat of the changing climate in the entire world having an impact over the building structures too. They take care of this climatic change in the business operations, the products, and all the strategies to reduce the environment footprint. JCB sustainable innovation is the philosophy of the company to overcome all the challenges and minimize the environmental impact to support all the communities in which the company operates. JCB Think Eco lays focus over the energy efficiency, supply chain, carbon management, waste management, pollution prevention, etc. JCB Efficient Design lays a huge focus over the product responsibility. On the other hand, JCB Community is a program that aims at delivering the social engagement programs for the employees as well as the communities in which the company operates.

Science

The science of business to business dealings emphasize the breath of interest in an understanding of the elements of business valuation by enlisting the five general areas where JCB found business valuations are important and these are

  • Mergers and acquisition

  • Buying and selling agreements

  • Capital acquisition

  • Planning of estate

  • Litigation support

JCB has been making effort to understand and make inroads into the social fabric of places of joint venture and business to business dealings.

JCB has been trying to work on these fields which are inherent to good business practice or science of business practice:

  • Building rapport ( with business partner, local government, environment lobby, local population)

  • Successful selling ( selling ideas to local business houses, selling technology to local entrepreneurs, selling dreams to local population and using proper channel to sell ideas to environmental lobby)

  • Winning client relations ( winning over local government and avoid sanctions, winning over local population by generating employment, wining over local peoples trust by training and acquire talent, winning over environment lobby by adhering to rules and regulations of the zone of activity)

  • Customer validation ( validating the customer’s requirement and use appropriate channels to extend or widen user base )

  • Leadership ( leading the path of showcasing technology and precision instruments, using technology to ease work flow, making inroads into zone of activity with technologically advanced instruments)

  • Finding great partners ( using proper channels to find good business to business partners to extend and widen the work activities, acquire and merge or get into joint venture with willing partners )

  • Negotiations ( negotiating with local leaders, government, corporations, environment lobby to help get across hurdles without sanctions, negotiating skill to engage local population and help them in their dream persuasion, use better negotiating skill to engage willing partners and seal good business deals)

These factors play a major role in getting a right chord, which sets a better future path for the JCB venturing team in concern.

 

Geography

JCB has tried exploiting the international market by reaching out countries and geographical areas where no other company would dare to venture out.

The new global initiative taken by several countries have made sure the mines and other infrastructure sectors are opened up gradually and the more difficult terrain it is the more challenging it has become to venture seal deals by JCB.

The role of JCB has been to expand in areas where no other company has ventured and use exclusive mining and other related infrastructure materials which helps in not only closing in on deals for future but also gain confidence in getting more access to even long term deals with the local business units.

Whether it’s a joint venture or lead alone venture it’s always an endeavor to reach out for the best in these sectors and make a mark of class.

Sociology

Radical business ideas by JCB have made it a leader on its own term. Radicalization and innovation has made the brand JCB a power to reckon with in the field of infrastructure instruments.

The sociological impact for such brands is huge as it makes it imperative to lend support for sociological causes in areas where no other companies can sustain and help in the infrastructure build up.

Business to business deals which makes a huge impact on social fabric are considered to be something every local government always look forward to and JCB has made sure the equipment they supply not only help in getting things done proper but with precision (Woods, 2001).

This endeavor has made the brand dear for both business deals as well as locals who get benefitted with such precision equipment where no other brands could make do.

Winning over the social segment is very important when a new venture is launched and JCB has done very well in this area. It has generated local employment and trained local talents to learn and deliver time and again.

Psychology

In all B2B dealings psychology plays a big role where one could be using the same to trap the customer’s emotion and then persuade the potential customer to interact with you. For any deals the point of interaction is very important as it helps in both understanding the customer as well as become the guiding force for future deals.

The persuasive methods applied and if used with proper manner could become a very powerful technique to help getting deals in new un-ventured markets.

These leads to better brand perceptions and JCB uses just that to drive home the point of getting right combination of psychology, helping locals, training locals and win over the population by empowering them with decent jobs and these steps help in getting better deals in business to business interactions.

The three things psychology plays into are ethos, pathos and logis, where pathos are basically dealing with anything emotions, ethos for credibility of brand and finally logis for rationale behind the deals.

 

Politics

Before venturing into new markets its always better to know the political scenario and prevailing social movements as these are essential to generate both upheaval or strains which on the long run could affect the business scenario.

The political scenario could make or break a new venture and could mar business prospects on the long run and hence politics of business deals are always necessary to comprehend before it could generate enough emotion to get into long term future prospects.

No business venture could sustain for long in rough political scenario or situations which are not conducive as these can decide the tax structure or other hurdles which impair business atmosphere. JCB has made sure that political scenario is good enough for better future deals and use persuasive techniques to help tide over these things (Sawhney, 2000)..

Ecology

The main factor which breaks or make a deal now a days are basically which revolve around ecology and ecological norms.

JCB has made sure that nothing untoward happens when it ventures into a new infrastructure zone and that helps in getting right chord with the local and government as well as the ecological movements which are always up in arms against such definitive roles played by these multinational companies (Miller, 2007).

Ecology and issues related to ecology makes a lot of decision taken by JCB in ventures in green field projects appropriate by following the norms laid out by the environment department of the Country of investment.

These are issues which cannot be overlooked for smooth business dealings and JCB makes sure that these rules and regulations are adhered with.

Ethics

Business ethics has to be followed as long the demand for corporate social responsibility is there and foremost matter is to prevent social harm and environmental damage. The relationship between business and society is a symbiosis based on mutual benefit and JCB has been making effort to justify its position in society not only as a precision instrument provider but also play a big role in social harmony.

Any business causing social harm undermines this symbiosis and hence the moral boundaries need to be respected at all time.

In business ethics the relationship between a business and its main stakeholders are always regarded from moral point of view. JCB has tried to justify this by taking into view which interests are morally justified and not power and influence being the decisive criteria.

 

Law

Business deals are always confronted with many laws and regulations and especially when these are viewed from business to business point.

Law and ethics have different social functions and JCB has been pioneering in lot many countries of its investment especially in B2B deals where the effect of functional difference between law and ethics lies in the motivation to adhere to standards. JCB has maintained the standards all through whether it’s a third world country or a truly developed country.

JCB is aware that law involves the threat of sanctions. This factor has been taken into stride by JCB wherever they have B2B deals and maintained the standards not only in precision instruments but also in the social responsibility area and has involved everyone to give these deals a look of joint effort.

JCB has maintained the joint partner role throughout so as to make these investment legitimate and give due importance to the partner in stake.

Laws and ethics have different methods as well as different content. JCB is aware of these factors very well and has made effort to involve all in their endeavour.

System

Systems or business system engineering means a grouping of parts that could operate together for a common purpose ( Jay W Forrester) and Peter Senge has given another definition where management attention on system thinking. Businesses are bound to be together by invisible fabrics of interelated actions which often take years to fully play out their efects on each other and this very much evident in JCB’s effort for making B2B dealings a success.

For JCB the business to business is set of activities of an entity involvd in commerce, manufacture instruments of same standards worldwide, service that results in production which is kept in same mould worldwide, and production of an economic output with an intention of making profitable gain.

The evolution of large conglomerates like JCB moving into world stage exhibit two features; the habit of entreprenuership and alliance networking at a very large scale that were culturally instinctive at a small scale. JCB’s ability to absorb into same structures with the most modern professional standards in both managing finance and operations makes it a ideal partner in all sorts of business to business deals.

Conclusion

Business to business marketing is an essential ingredient for all the business ventures and it encompasses plethora of topics for consideration such as policies, laws, ethics, technologies, systems, science, sociology, geography, ecology etc. JCB aims at achieving a total sustainability in producing some of the most innovative and technologically competent equipment for the world.

The pathos, ethos and logis play the guiding force for JCB to work towards a better goal and help sustain a growth factor for the company.

 

References:

1. Kaplan, S., & Sawhney, M. (2000). E-hubs: the new B2B marketplaces.Harvard Business Review,78(3), 97-106.

2. Wise, R., & Morrison, D. (1999). Beyond the exchange--the future of B2B.Harvard Business Review, 78(6), 86-96.

3. Rauyruen, P., & Miller, K. E. (2007). Relationship quality as a predictor of B2B customer loyalty.Journal of business research,60(1), 21-31.

4. Sculley, A. B., & Woods, W. W. (2001).B2B exchanges: The killer application in the business-to-business internet revolution. HarperInformation.
OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Business To Business Marketing In JCB. Retrieved from https://myassignmenthelp.com/free-samples/business-to-business-marketing-in-jcb.

"Business To Business Marketing In JCB." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/business-to-business-marketing-in-jcb.

My Assignment Help (2016) Business To Business Marketing In JCB [Online]. Available from: https://myassignmenthelp.com/free-samples/business-to-business-marketing-in-jcb
[Accessed 11 December 2019].

My Assignment Help. 'Business To Business Marketing In JCB' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/business-to-business-marketing-in-jcb> accessed 11 December 2019.

My Assignment Help. Business To Business Marketing In JCB [Internet]. My Assignment Help. 2016 [cited 11 December 2019]. Available from: https://myassignmenthelp.com/free-samples/business-to-business-marketing-in-jcb.


With time, MyAssignmenthelp.com has become one of the best college essay writing services. Our all rounded services give students the confidence to overcome assignment related issues. Our services are fast enough to meet most urgent deadlines. We are capable of delivering fast essay writing services with the help of our specially designed provisions and writers' teams. Our urgent essay help services guarantee most rapid delivery of assignment solutions. Some of our most popular essay services are application essay help, exploratory essay help, literary review essay help and argumentative essay help.

Latest Management Samples

UNCC100: Self And Community: Exploring The Anatomy Of Modern Society 1

Download : 0 | Pages : 4

Answer: Introduction: Many business people around the world may not get it well when the issue of excessive profits is touched, however, as a student studying business in information system and would like to venture as a business person; it is essential to elaborate the issue based on the Catholic Social Teachings. There are two fundamental principles in the Catholic Social Teachings that develop on how human beings should carry out themselve...

Read More arrow

CME101 Residential Construction For Concrete Floors

Download : 0 | Pages : 5

Answer: In situ reinforced concrete would have been preferred for this particular extension because it is normally known to be of high adaptability, resistance to fire, versatility and also resistant to corrosion. This means that it will have nearly negligible maintenance. Concrete floors Advantages Durability Concrete, generally speaking, is a greatly dependable and tough material. While wooden floors or dividers may spoil or break, concr...

Read More arrow

WEL 303A Human Rights And Social Advocacy

Download : 0 | Pages : 8

Answer: The constitutions of the majority of the countries of the world have provisions for various kinds of rights so as to offer the kind of opportunities to the individuals through which they can maximum their potentials (Cole, 2015). Keck and Sikkink (2014) are of the viewpoint that the human rights are the norms or the principles which describe a certain standard of human behavior and are regulated by the legal as well as the governmental...

Read More arrow

MGMT 231 A Report On Selling Philosophy For Restaurant Chain

Download : 0 | Pages : 4

Answer: Introduction This report intends to introduce a product idea for A & W Restaurant chain, as they want to add value to the target market and further enhance the customer base. In order to approach the newer customer base or add more significance to the product a simultaneous service will be launched too. Further, it will explain how this new product and linked service can be positioned in the market. A set of strategies will be con...

Read More arrow

FB659 International Finance For International Expansion

Download : 0 | Pages : 12

Answer: Introduction The purpose of designing this report is to develop theoretical knowledge about different concepts related to international expansion of a business. The organization that is chosen in this report is Wycombe Wanderers. This is a soccer club or football club of UK. This report will help to develop understanding about different methods that can be used by an organization in order to establish itself in the international marke...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,161,673

Orders

4.9/5

Overall Rating

5,051

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2830 Order Completed

97% Response Time

Leroy Bicknell

MBA in Marketing

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

THIS ASSIGNMENT WAS GOOD AND I GOT THE MAKE 66% OUT OF ONE HUNDRED. HOPE NEXT ASSSIGMENT WILL GET MORE

flag

User Id: 195464 - 10 Dec 2019

Australia

student rating student rating student rating student rating student rating

Quality formatting now, and easy to understand the values being added to balance and adjusted ledgers.

flag

User Id: 350523 - 10 Dec 2019

Australia

student rating student rating student rating student rating student rating

Great Job, Great Job, Great Job, No Plagio, Very Professional, I recommended. Great Job, Great Job

flag

User Id: 354366 - 10 Dec 2019

Australia

student rating student rating student rating student rating student rating

Hi thank you for helping out with mi assignment the content is good but after but the plagiarism is too high. Then among the internet sources there is ur site appearing.This then defeat s the purpose of using you guys as if the assignment can be tra...

flag

User Id: 257832 - 10 Dec 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?