Analysis Of Wipro Consulting Service: Strategies For Global Market Expansion

Question: 

Write about the Case Study for Wipro Consulting Services.

Development of IT consultancy industry is significantly viewed to expand global market occupancy. In order to understand the concept in much more depth, present work is undertaken on analyzing the provided case study of Wipro Consulting Service (WCS). Strategic planning is considered to be crucial due to ever growing market needs and rivalry firms thereby strengthens one’s competitive edge for securing better market areas. Expanding globally is considered difficult as acquiring the major customer portion is required to be made so effectively. Strategic planning is therefore being regarded as one of the key area by which organization can attempt to gain the notions fulfilled in emerging as global market leader through the complete utilization of its potential resources.

As analyzed from the provided case study, WCS has been successfully able to establish its manpower strength by the end of 2008 to about more than 1200 employees (Chandhana & Easow, 2015). Development of leadership aspect in the organization was enabled by focusing majorly on strategic business consulting services that helped in streamlining in processes. They provided set of providing targets whereby efforts are laid down only on technology and global outsourcing aspects. In order to scale up its committing resources, WCS have majorly focused on proposition development organizations. The cited company has worked on offering application software and IT infrastructure based services to its clients.

WCS like other firms have worked on Global Delivery Model (GDM) which refers to the process of providing solutions to the problems through its universal passages. This is inclusive of near and offs shore services, on site, and all across the universe (Bansal & Gaur, 2015). The rationale behind this approach is just to make the customers aware about its long term and sustainable relationship in regards to standard consulting services required.

Branding is defined as the component where companies are required to present their product and service in manner that serve advantage to raise better value than the other competitors in the market. As revealed from the provided case study, top management leaders of the WCS had viewed innovation as the key focus in gaining growth feature. Furthermore, it has been analyzed that offering quality IT services is the chief reason why Wipro has been able to set the milestone for emerging as process oriented and focused towards its functional and operational dominance.

Emerging the global configuration in the international market by WCS was not an easy step rather it is a strategic procedure of delivering better prospectus than existing competitors. On the deep analysis of the given case study, it has been examined that there are three major areas which can be worked upon by WCS to lead towards scaling process. Innovation, global delivering capabilities and provided integrated solution at the global level is the key aspect which enables the firm to gain heights (Lal, 2015). By using innovation as its strategic planning process, value proposition could be gained. Secondly, when services are packaged in integrated way, customers will become more attracted and appealed to use of services. Lastly, as believed by another management leader, working on strategic way to establish its organizational structure may prove efficient in further development and growth.  

Leadership Development and Manpower Strength

On studying the provided case study, it has been evaluated that WCS should follow niche as its desirable strategy. Due to high level of development and growth in IT sector, there has been examined many international brands such as IBM, Accenture, Sapient etc. Developing its own brand and image in the industry is recognized by working on products and services (Ditizio & Smith, 2016). Furthermore, it has been evaluated that WCS, in order to experience the IT sector in more effective way have occupied emphasis on product designing strategy. This is the reason why firm has proved successful in offering global integrated deliveries in the international market.

In an order to study the global delivery model, there is first significant to understand the fact how Wipro Consultancy Service Company has adopted the same. The major reason why Wipro has undertaken this model is just offshore its inner and outer capabilities in the market (Kishore & et.al., 2014). Through adoption of global delivery existence, WCS has been able to rank itself in the market. This is just due to its major focus on dimensions (Chatterjee, 2014). These are market existence, current offerings and planning in the form of strategy formulation and execution.

The major areas which are highly considered in Wipro’s future expansion and international widespread is to infuse innovation element in its IT consultancy based technology and management system. This ensures customers to have safe investment thereby assure to have effective market occupancy in both domestic as well as in international market.

In order to provide the consulting services in the global market and area, WCS found the involvement of Global competitor’s participation as 90% in the market. After identifying the prominent growth of competitive IT companies, WCS has realized on reexamining its global delivery system (Kumari, 2015). Through the same, WCS started working on its core competencies where they seek assistance from foreign markets and team for gaining international support. The rationale behind the same is to acquire the core competencies. Secondly, they had set an effective IT based settlement where clients were offered features such as scalability, flexibility and security to fulfill the global delivery experience.

Reexamining the global delivery model serves majorly the purpose to meet the various benefits. Through the same, WCS enable to reduce the mitigated risk, productivity aspects as for Wipro, it is to enhancing its consultancy measures, working effectively on evaluating cost benefit measures and lastly on accessing best practices to occupy place in international market.

Developing long term relationship in the global market arena is regarded as another crucial aspect. The rationale behind the same is just to form the better and loyal bonding with the clients in the long run (Chowhan, 2013). The stated task becomes very tough when there is entrance of many business organizations who flourished in the same industry and sector under similar market offerings.

IT industry has been showing incredible transformation over years and years due to technology and rising customer expectations. In such regards, customer retention is aspect which is viewed as the major focused subject (Sindhu, 2014). Wipro has also infused various efforts in building long term business relationships in the worldwide markets. They believe in social relationships and customer feedback as the major and valuable segment. By following matrix framework, Wipro successfully interacts with its customers thereby effectively understand the client and partner bonding (Narang, Goswami & Sharma, 2016). This is carried forward by management of the organization by facilitating regular feedbacks, meetings and schedules, client visit, etc.

The Global Delivery Model

Wipro’s major focus is examined in viewing the customer relationship through a framework. The Customer Centricity structure is adopted by WCS which refers to the mechanism of paying attention to the voice of customers. This is done at all levels of the users; be it primary, project, program, or account (Cutler, 2015). Through this strategy, the customer’s interaction with Wipro is made on account of processes such as Annual CSAT, Quarterly Pulse Survey, etc. Through the same, investigation is made on brand acknowledgment, anticipation and belief of buyer or service users, etc.

Long term relationship and belief of customer is understood by Wipro by using the Customer Advocacy Group (CAG). Through the same, the rationale behind the same is to have part of quality development where customer satisfaction is raised by bringing improvement measures in the organization (Tara, Singh & Kumar, 2015). The major purpose of building this group is to ensure early warning system that addresses concerns and problems towards major issues. Through CAG strategy, escalations of the customers are met with effective and timely solutions. This ensures customers for building long term connection and association with the Wipro Consultancy Service (WCS) Company.

Conclusion

Through the present work, case study on Wipro Consultancy Service has been analyzed. This has led to provide opportunity to explore various major areas that Wipro undertake to emerge as market leaders. It has been explored that major market share undertaken by WCS is through its Global Delivery Model. Along with the same, it has been found that in order to gain the competitive edge in connection to its respective competitors, building of long term relationship at global level is generated by various ways such as CAG etc.

References

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