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The Impact Of New Media On Traditional TV Broadcasting: A Mediacorp Essay.

16 Pages / 3,780 Words Published On: 04-12-2020

“With the proliferation of online video content, viewers are moving away from traditional broadcast television viewing and have increasing expectations for broadcast-quality experiences” (Michael Milligan, senior director at Limelight Networks). Clancy, M. (2017, September 13). Millennials lead online video consumption. Rapidtvnews.com.


With the above statement in mind, research* on ONE traditional broadcast television channel based in Singapore. Your research must include the following:


a) Briefly analyse the issues and challenges faced by the television channel you have selected.

b) To determine the ability of the television channel you have chosen to retain and attract viewers amidst the changing trends and challenges, propose a research question, ii) select an appropriate research method, and iii) conduct research* on this television channel.

c) Using the market model or the public sphere model, or both, examine the way the television channel you have selected serves its audience.

d) Based on your research results, prepare a brief marketing communication action plan for your selected television channel to reach its audience more effectively. The plan should not be one that the television channel has already adopted.

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My Assignment Help. (2020). The Impact Of New Media On Traditional TV Broadcasting: A Mediacorp Essay.. Retrieved from https://myassignmenthelp.com/free-samples/com308-advanced-research-methods-in-communication/mediacorp-channel-8.html.

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My Assignment Help (2020) The Impact Of New Media On Traditional TV Broadcasting: A Mediacorp Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/com308-advanced-research-methods-in-communication/mediacorp-channel-8.html
[Accessed 22 September 2023].

My Assignment Help. 'The Impact Of New Media On Traditional TV Broadcasting: A Mediacorp Essay.' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/com308-advanced-research-methods-in-communication/mediacorp-channel-8.html> accessed 22 September 2023.

My Assignment Help. The Impact Of New Media On Traditional TV Broadcasting: A Mediacorp Essay. [Internet]. My Assignment Help. 2020 [cited 22 September 2023]. Available from: https://myassignmenthelp.com/free-samples/com308-advanced-research-methods-in-communication/mediacorp-channel-8.html.


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