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Product Overview (Colgate Toothpaste)Colgate toothpaste is one of the major products of Colgate-Palmolive, which is the world leader in oral care products (toothpaste, mouthwash, and toothbrushes) ahead of Procter & Gamble (P&G). Colgate toothpaste and toothbrush is one of the famous brand products of Colgate-Palmolive. According to a market research company Kantar Worldpanel, Colgate is the only brand, which is purchased by more than ...
Case Study ProblemsDiscuss about the Planters Nuts for Marketing Strategy for Growth. The company Planters was founded by Amedeo Obici in 1906 along with his friend and business partner Mario Peruzzi. The company sold only one nut type and it was considered as the food for poor because it was produced locally. The company has vision from starting to become “the national nut” by providing high quality peanuts at low prices so t...
5C's Framework to Diagnose the Problem as to Why Planters Nuts’ Performance has been StrugglingDiscuss about the Theoretical and Empirical Analyses. The present report aims to provide an analysis and examination of the case study of ‘Planter Nuts’ for identifying the reason of its declining performance in recent times. In this context, the report emphasises on diagnosing the problem faced by Planter Nuts through the ap...
