The Significance Of Social Networking For Businesses

Benefits of Social Networking

Question:

Discuss about the Cultivating Social Resources on Social Network.

The overall learning experience was excellent, and it has helped me to develop insight into the concept of social networking in businesses. In the modern era, the competition among businesses in almost every industry has become so intense that companies have started facing issues regarding attracting customers (Chu & Du 2013). Furthermore, organizations are also facing challenges regarding attracting the desired volume of sales and profits (Tiago & Veríssimo 2014). However, it can be critically argued that the development of social networking sites have provided a potential platform to businesses for increasing their sales and profitability.

I believe that the learning experience has helped me to understand the significance of social networking in today’s competitive era. Furthermore, I have also acquired knowledge about the significant drawbacks associated with the use of social networking. The value of this experience is that it will help me in getting better professional growth opportunities in the future. The use social networking will also support me to generate referrals. It can be expressed that referrals generated through social networking are considered as of high quality and more potential. 

The learning experience is useful regarding general life, future career, program, and course. For example, the learning experience has helped me in obtaining good grades in my course. In addition to this, the learning experience has also supported me to complete my entire study program in the best possible manner. The main benefit of this learning is that it has provided me both theoretical as well as practical knowledge about the overall concept of social networking.

The learning experience is also useful regarding general life and future career. For example, I will be able to develop better and more productive contacts within the society with the help of this learning experience. Now I am aware of the things which need to be considered and strategies to be used while carrying out social networking. I will be able to gain a respectful place in the society as the practical application of this learning experience will encourage me to help and support others.   

Concerning future career, it can be expressed that the learning experience will not only provide me with better job opportunities, but it will also help me to get some business opportunities. The chance of getting business opportunities such as partnership, lead generation, joint ventures, increases with the use of social networking. I will be able to enhance the future opportunities of growth and development by using this learning experience in professional life. The main and most significant advantage of social networking is that it helps individuals to exchange new and fresh ideas. The learning experience will allow me to stay updated with regards to changes in my profession and society. The use of social networking will also support individuals to acquire a wealth of knowledge through communicating and interacting with industry experts and professionals (Hohenthal, Johanson & Johanson 2014).     

Drawbacks of Social Networking

I will transfer or apply my knowledge and insight in my professions, and I am looking forward to work in the field of marketing. All the learning and knowledge which I have gained through the course will be applied during my activities and operations. Furthermore, I will use of spare time on carrying out social networking.

I have attended sessions and workshops to gain insight into the overall concept of social networking. I have also got the opportunity to remove my doubts and concern linked with topic during classroom sessions. Apart from this, I have also gained knowledge about social networking by reading newspapers and different industry. The reading habit has helped me learn some practical aspects of social networking. For example, I am now aware of the fact that for professions such as banking, operations, supply chain and marketing, social networking is essential. Furthermore, individuals in the mentioned above professions can face issues regarding getting better growth opportunities due to the negligence of social networking (Rennie & Morrison 2013).

I have also carried out closed observation of professional using the social networking and the benefits which they are getting from the same. The use of social networking helps in developing strong contacts in the marketplace and thus, assists in the carrying out the smooth flow of all operations and activities (Ellison, Gibbs & Weber 2015). I have also watched the videos of industry experts, professionals and have listened to their views and opinions. The leaders and experts explained the disadvantages and advantages associated with the use of social networking in business. On the other side of this, the experts also presented their views regarding the importance of social networking in the modern era. All these things have helped me to develop insight into the concept and how to carry out the practical application of the same.

The business research has delivered me with a quality learning experience in both theoretical and practical aspects. The use of social networking channels provides individuals to carry out effective communication with all internal and external stakeholders. In addition to this, I have learned that nowadays the need and demand for social networking among industry professionals is growing at an excellent pace. The advantage of using social networking is that it allows businesses to get access to clients and customers which used to be unavailable or unaffordable at one time (Fox & Moreland 2015). However, it can be critically argued that effective management of social networking tools is essential to achieve desired outcomes (Fulk & Yuan 2013).

Application of Social Networking in Professional Life

The business research was useful in my learning experience as it has helped me to understand the fact that a person increases his/her visibility in the market by using social networking. Nowadays, many individuals and professionals neglect the significance of visibility and standing apart from the competition (Scott 2017). Such kind of negligence directly results in creating obstacles in long-term growth and sustainability of individuals (Leonardi, Huysman & Steinfield 2013). I have learned that the use of social networking is essential as there are various benefits associated with the same.

I can be evaluated that the learning which I have gained from business research is constructive and will contribute a lot to my professional growth and development in the future.

During the beginning of learning process, I was a bit nervous, and at the same time, I was excited. The reason behind my nervousness was that the topic was entirely new for me and I was not even of the basics. However, I was excited because I knew that I would be able to develop new contacts and knowledge which will help in my future development.

The entire program has helped me to establish new connections with the industry experts and my colleagues. I have also acquired knowledge about the current trends in the society. The hypothesis of research was to understand the overall concept and applicability of social networking. Another hypothesis was to identify the advantages and disadvantages associated with the use of social networking. The reason behind doing assignment one and two were to examine and evaluate the overall knowledge which I have gained through the course and program.

I have also developed insights about the overall concept of social networking in businesses. For example, the use of social networking can help in creating new doors for growth and opportunities. On the other side of this, it can be critically argued that the use of social networking results in decreasing the face to face communication skills of an individual. At the same time, the concept lacks emotional connect within individuals, and this is another drawback associated with the use of social networking in business.

The research subject is relevant and very useful in today’s competitive era as there are various benefits associated with the same.  The concept of social networking is getting more and more important because it offers the opportunity to meet new people and develop better connections in society and industry (Ellison et al. 2014). The research subject is also useful because people are not required to acquire new skills to make use of social networking sites. These sites are user-friendly and thus, can help individuals to develop potential connections. On the other side of this, professional social networking supports businesses to enhance their online presence and visibility (Luo & Zhong 2015). Nowadays, many big brands are using social networking sites to carry out recruitment of personnel’s for the vacant positions in the workplace. Thus, people can get better and potential access to the job market by making use of social networking (De-Marcos et al. 2014).

Use of Spare Time for Social Networking

The research subject was also relevant to my course, and it has allowed me to get better grades in my course program. The overall effectiveness and credibility of the course have enhanced because of this research subject. In future, I will be using the entire knowledge and learning in my profession. For example, I will make use of social networking sites to stay upgraded about the industry trends and develop new connections in the industry. I will be actively involved in those social networking sites to gain the best out of these sites.

References

Chu, SKW & Du, HS 2013, 'Social networking tools for academic libraries ', Journal of librarianship and information science, vol 45, no. 1, pp. 64-75.

De-Marcos, L, Domínguez, A, Saenz-de-Navarrete, J & Pagés, C 2014, 'An empirical study comparing gamification and social networking on e-learning.', Computers & Education, vol 75, no. 3, pp. 82-91.

Ellison, NB, Gibbs, JL & Weber, MS 2015, 'The use of enterprise social network sites for knowledge sharing in distributed organizations: The role of organizational affordances. ', American Behavioral Scientist , vol 59, no. 1, pp. 103-123.

Ellison, NB, Vitak, J, Gray, R & Lampe, C 2014, 'Cultivating social resources on social network sites: Facebook relationship maintenance behaviors and their role in social capital processes', Journal of Computer?Mediated Communication , vol 19, no. 4, pp. 855-8.

Fox, J & Moreland, JJ 2015, 'The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. ', Computers in Human Behavior , vol 45, no. 1, pp. 168-176.

Fulk, J & Yuan, YC 2013, ' Location, motivation, and social capitalization via enterprise social networking', Journal of Computer?Mediated Communication , vol 19, no. 1, pp. 20-37.

Hohenthal, J, Johanson, J & Johanson, M 2014, 'Network knowledge and business-relationship value in the foreign market', International Business Review, vol 23, no. 1, pp. 4-19.

Leonardi, PM, Huysman, M & Steinfield, C 2013, 'Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.', Journal of Computer?Mediated Communication, vol 19, no. 1, pp. 1-19.

Luo, Q & Zhong, D 2015, ' Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites ', Tourism Management , vol 46, no. 3, pp. 274-282.

Rennie, F & Morrison, T 2013, E-learning and social networking handbook: Resources for higher education, Routledge, Abingdon-on-Thames.

Scott, J 2017, Social network analysis. , Sage, California.

Tiago, MTPMB & Veríssimo, JMC 2014, 'Digital marketing and social media: Why bother? ', Business Horizons , vol 57, no. 6, pp. 703-708.