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Overview of Nepalese Coffee Market

Question:

Discuss about the Hypothesis.
 

Discussing on hypothesis one

The first hypothesis was Nepal coffee market does not holds the possibility to become the leading sector of Nepalese economy. The data gathered in this research shows that most of the respondents are agreeing with the fact that Nepalese coffee production can be improved by communicating with the farmers (Dahal et al. 2016). The knowledge of the farmers are very low and therefore, the respondents think that an effective training and development process should be incorporated for improving the overall process. Apart from that, Nepalese government has not taken the measures for improving production quality of organic coffee. Therefore, it can be said that the first hypothesis is not supportive (Mohan 2016). On the other hand, the literature review conducted in this study shows that environment of Nepal is the most suitable for coffee production. Therefore, the country can improve their coffee production to the extent in which the government can expand the business in international coffee market as well.

Discussion on hypothesis two

The second hypothesis shows that Nepal coffee market is a growing industry and has huge opportunity to expand in domestic and global market. The researcher has identified many supportive arguments on this hypothesis from the primary and secondary data collection process. The respondents in this research have shows a keen interest in Nepalese coffee market. The consumers are willing to consume organic coffee in order to maintain health quality and therefore, it can be said that this hypothesis is appropriate. On the other hand, the literature review shows that Nepalese farmers are lagging in terms of knowledge and expertise, which is affecting the production quality and quantity of coffee (Poudel et al. 2015). Therefore, implementing efficient training process for the farmers can improve the overall quality of coffee production of Nepal. Apart from that, the primary data shows that government of Nepal needs to implement efficient policies in order to improve production and demand of organic coffee. 

Discussion on question 1

After completing this survey process, the researcher has identified that most of the respondents agreed that Nepalese organic coffee market could compete in international market. Total 47% of the respondents have extremely agreed with the given statement. On the other hand, another 47% population moderately agreed with the given statement. From the literature review, it can be observed that government of Nepal is rethinking for improving the coffee production for capitalizing the growing demand of coffee in international market. This survey process shows that none of the respondents has opposed this statement. As per the literature review, the demand of healthy food is increasing in global market (Acharya et al. 2015). Therefore, it can be said that Nepal can expand their coffee business in international market by improving product quality. Apart from that, the country needs to focus on promotion and marketing of organic coffee in international market.     

Discussion on question 2

After accomplishing this data collection process, the researcher has identified that Nepalese coffee industry should consider certain aspects such as supply, quality, price and promotion. Most of the respondents have stated that Nepal should improve the above-mentioned aspects in order to expand in international market. Moreover, the coffee production industry can improve their business activities in domestic market for fulfilling the increasing demand of organic coffee. The coffee production organizations of should promote importance of organic coffee in order to increase market demand (Sharma et al. 2015). In order to improve the product quality, the Nepalese coffee industry should provide training to the farmers regarding innovative equipments. The literature review conducted in this research shows that Nepalese government needs to take proactive approach for improving production quality of organic coffee.

Possibilities and Challenges for Nepalese Coffee Production

Discussion on question 3

This survey session shows that government of Nepal should consider different aspects such as communication with the farmers and improvement in training process. Most of the respondents of this survey session have stated that government of Nepal should increase communication with the farmers for increasing awareness regarding how production of organic coffee can improve financial background (Pandit, Panta and Karki 2015). Apart from that, the respondents have also stated that government should implement training process for increasing efficiency of the farmers. According to the literature review, this process can improve quality of the product and therefore, expanding in international market will be easy for the country.   

Discussion on question 4

This survey process emphasizes that government and non-government organizations should play their roles for improving production of organic coffee in Nepal. Most of the respondents in this survey session have chosen extremely important as the correct answer. The literature review conducted in this study shows that government of Nepal does not taken any active approach for improving the production and supply of coffee. Therefore, it can be said that government of Nepal needs to increase awareness among the farmers for encouraging high amount of organic coffee production (Dahal et al. 2016). In order to develop the organic coffee production, government needs to empower the knowledge of the farmers by providing high efficient equipments.

Discussion on question 5

In this survey session, the researcher has investigated the perception of the consumers regarding organic coffee. From this data collection process, the researcher has identified that people in Nepal would recommend others to consume organic coffee for betterment of their health (Mohan 2016). Therefore, it can be said that demand of organic coffee is rapidly increasing in Nepal market. According to the literature review, it can be said that demand of healthy food has increased in global market. Therefore, people prefer organic coffee rather than low quality coffee. In this survey process, 94.12% respondents have recommended others for consuming organic coffee.   

Discussion on question 6

This survey session helps the researcher to investigate the demand of coffee in Nepal market. During this investigation process, the researcher has identified that 64.71% respondents consume coffee on daily basis. Therefore, it can b e said that Nepal organic coffee sector has huge opportunity to improve business performance in domestic market. Apart from that, 17.65% respondent has stated that they consume coffee weekly basis. Therefore, Nepal coffee production industry has huge opportunity to influence consumers to consume more coffee, which can increase business performance in an effective manner (Poudel et al. 2015). The literature review conducted in this research shows that consumers are willing to consume healthy food in order to reduce health related issues. On the other hand, organic coffee is less harmful and therefore, demand of organic coffee is remarkably high.  

Discussion on question 7

In this study, the researcher has investigated the impact of organic products in the market. In this survey session, the researcher has conducted survey process with 17 respondents and most of the respondents have suggested that organic products have huge impact on the market condition of a country (Acharya et al. 2015). Therefore, organic coffee can influence the consumers to avail more products, which actually can increase product demand in domestic market. Moreover, improving quality of organic coffee can affect the economy of the country positively.  

Demand and Perception of Organic Coffee in Nepalese Market

Discussion on question 8

There is several coffee brands are producing coffee in Nepal market. This survey has conducted for identifying the most reputed coffee brand of Nepal market. Most of the respondents of this survey have selected Himalayan Java Coffee as the most reputed coffee brand of the country. Some of the respondents have selected the last option while responding to this question. Therefore, it can be said that in order to improve coffee production and demand in Nepal market, the government should increase awareness regarding organic coffee.

Discussion on question 9

This survey process shows that most of the respondents think that organic coffee is good for health and therefore, people are willing to consume organic coffee. Some of the respondents have stated that flavor of organic coffee is distinct, which influence to consume this product. According to the literature review, the demand of organic coffee can be improved by promoting goodness of the product (Sharma et al. 2015). Moreover, the government should take proactive approach for improving quality of the equipments used in coffee production.  

Discussion on question 10

In this survey session, the researcher has investigated for the perspective of consumers regarding organic coffee. In this session, the researcher has recorded 4 respondents in which one respondent has suggested to promote organic coffee in local market. Another respondent has suggested that promoting organic coffee in global market will be the best approach. Considering these two responses, the researcher has provided suitable recommendations to the Nepal coffee industry to expand in global market.

1.3 Recommendations

In order to improve quality of organic coffee both government and non-government companies should communicate with the farmers of Nepal. In this manner, it will be possible to understand the potential issues faced by the farmers while producing organic coffee. Moreover, government needs to implement efficient training process for increasing knowledge of the farmers. Incorporating innovative equipments would also improve quality of organic coffee in Nepal market. Moreover, the coffee producing organizations should promote their product in international market for improving economy of the country.   

2.1 Conclusion and future work

Conclusion

After conducting this study, it can be said that demand of organic coffee is rapidly increasing in Nepal. The government has taken a proactive approach for promoting organic coffee in international market in order to improve economy of the country. Apart from that, Nepal has high opportunity to improve production quality of organic coffee. The buying behavior of consumers is changing rapidly and therefore, consumption of healthy food is increasing remarkably. Therefore, this research emphasized that government of Nepal should communicate with the farmers for increasing their knowledge in organic coffee production.

In this research, the researcher has investigated a vast literature review regarding organic coffee production of Nepal. The future researcher can use this study paper as secondary data while conducting research in same research topic. Apart from that, the researcher has conducted survey session with the selective respondents in order to gather viewpoint regarding organic coffee. Therefore, the future researcher can gather huge knowledge by going through this research paper. This research paper will reduce time and budget constraint for the future research, as the future researcher would be able to gather efficient knowledge without investigating vast range of journal articles.  

Reference list 

Kumar, N., 2016. Research methodology. In Chronic Regulatory Focus and Financial Decision-Making (pp. 31-38). Springer Singapore

Mohan, S., 2016. Institutional Change in Value Chains: Evidence from Tea in Nepal. World Development, 78, pp.52-65.

Mokhtarian, P.L. and van Herick, D., 2016. Viewpoint: Quantifying residential self-selection effects: A review of methods and findings from applications of propensity score and sample selection approaches. Journal of Transport and Land Use, 9(1)

Pandit, P., Panta, O.P. and Karki, T.B., 2015. Isolation of Aspergillus ochraceus and Production of Ochratoxin in Coffee Samples. Nepal Journal of Science and Technology, 15(1), pp.133-138.

Poudel, K.L., Johnson, T.G., Yamamoto, N., Gautam, S. and Mishra, B., 2015. Comparing technical efficiency of organic and conventional coffee farms in rural hill region of Nepal using data envelopment analysis (DEA) approach. Organic Agriculture, 5(4), pp.263-275.

Sharma, G., Pandit, R., White, B. and Polyakov, M., 2015. The Income Diversification Strategies of Smallholder Coffee Producers in Nepal (No. 207693).

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