Comparison Of Maddison Accounting Services And CB Accounting - Essay.

Maddison Accounting Services (MSA)

Discuss about the Ecommerce Drivers and Marketing Partnerships.

A transaction amongst customer and company directly is known as the business to consumer business model. When a consumer purchase directly from company for the purpose of consumption, they are known as end user of the particular product or service. Apart from business to consumer (B2C) model, business to business (B2B) model also exists and under this business model, more than two parties exist before the product could be consumed by the consumers i.e. end users. Maddison Accounting Services and CB Accounting are two accounting firms in Australia and engaged in providing financial accounting services in Australian market. Their activities are open for both businesses as well as consumers. In this report, business consumer model have been chosen and as a part of business to consumer model, they directly deal with consumers rather putting any mediator in between. When manufacturers produce certain goods and supply those goods to wholesalers and distributors and then those goods are supplied to retail stores so that consumers could purchase them for the purpose of consumption is known as the activity of business to business type of business model (Veit, et. al., 2014).

This report will focus over making comparison between two financial accounting services’ companies i.e. Maddison Accounting Services and CB Accounting. Both the companies are engaged in providing accounting and financial services to the consumers as well as to businesses. Maddison Accounting services and CB Accounting believe in taking roles for fulfilling their client’s needs in terms of taxation and accounting needs.

Every consumer requires to fill return for their income, thus, both these companies provides appropriate services to the consumers in relation with managing their income by providing financial advices to its consumers. 

Maddison Accounting Services (MSA) performs their business activities using both the business models i.e. B2C and B2B. In relevance with B2B model, company provide its services to businesses in relation with fulfilling the requirements for starting up a business, registration regarding tax purposes, Non-profit organizations, activity statement, etc. Apart from this, it renders financial and accounting services to consumers which is included in the B2C business model as there is no third party involved in this process.

MSA provides various services such as tax returns, financial advices, etc. to consumer over internet. It is one of the largest online accounting and financial services providing firm in Australian market and with huge service offering, organization target audience is also both consumers as well as businesses. Company offers taxation, accounting, taxation, bookkeeping, self-managed super fund (SMSF), etc. services to vendors, manufacturers and businesses. This idea has made consumer’s lives easier and effective as they could get financial services from anywhere over internet. In comparison with traditional accounting system, MSA’s services are unique as well as effective because clients could book as well as get services as per their requirements.

CB Accounting

MSA believes in team work and provide appropriate solutions for consumer’s queries irrespective to their interest. Organization prepares income tax returns for individuals, partnership firms, and for businesses. Apart from this, organization also provides appropriate services in relation with the advices on financial, investment, taxation and related matters. Organization believes in team work and team work means when a client comes with a query or requirement of a service, the same person will deal the client in future also in order to build effective customer relations. MSA provides assurance to its clients in relation with the financial and accounting services. These services help the business men to focus over their activities rather concerning about accounting services because MSA has expertise and professionals who could better take care for these types of services.

MSA’s website is relevant as per their services and user could get all information on their website, thus, their website shows appropriate information to the users. Apart from this, website of MSA has been designed in a systematic manner through which people could select as per their requirement with an ease from number of service offerings. Before introduction of e-commerce platform, people used to go to physical markets for purchasing products and consuming services and for every unique product and services; they were required to visit different retail stores. But after effect of e-commerce, people could purchase every product as well as services over internet. From ordering food to accounting services, consumers could avail any type of service and products and services from anywhere over internet (Zhang, et. al., 2011).

CB Accounting is another e-commerce accounting and financial services rendering Australian company and company provides numerous services over internet to both individuals as well as to businesses. It is platform for people and businesses to avail services such as taxation, accounting, and mortgage broking services. Company has professional and qualified Public Practice License holders, registered tax agents and registered mortgage brokers. This provides an assurance to the clients in relevance with sharing confidential information. Main aim of the organization is to provide qualitative services to its clients and that too at affordable rates. In relevance with this, organization approaches its target audience through trending promotional and marketing strategies.

Their website is effective enough to gain information regarding company’s operations as well as in relation with the organizational functionalities. Clients could avail taxation, accounting services mortgage broking and various other services. On their website, client could take information regarding the packages information of their rendered services. Apart from this, their other services includes, insurance referral services which includes public liability, income protection and work cover types of services.  

MSA’s primary goals:

• Fulfilling consumer’s demands
• Customer satisfaction by enhancing customer experience with organization
• Providing relevant service offerings as per client’s requirements
• Enhancing reachability in the target market
• Enhancing market share (Lo & Gordon Lam, 2015).
• Developing and enhancing reliability amongst the target audience
• Developing customer relations
• Enhancing revenues and profitability

CB Accounting Services’ primary goals:

• Enhancing clients’ experience by providing appropriate platform in relevance with the requirement
• Fulfilling customer’s demands
• Providing appropriate customer support
• Enhancing market share, growth and development
• Increasing sales and profitability (Terzi, 2016).
• Acquiring leading position in the market

Following table will showcase the reviews and feedbacks from customers over Amazon’s and eBay’ services and products on the basis of above table’s grades:

MSA is more reliable, effective as well approachable amongst the target audience across the Australian market. With its unique promotional and advertisement strategies, organization has gained an effective image in the competitive business environment of e-commerce industry. MSA’s website is capable enough to fulfil consumer’s demand in terms of accounting and financial services to both individuals as well as to business enterprises. Thus, it could be said that MSA is more successful that CB Accounting because, target group of MSA is wide and vast in comparison to the CB Accounting and in terms of service offerings and market area covered also; MSA has developed its effective image as in comparison to CB Accounting in e-commerce industry.

References

Conger, Amanda, Jane Peterson, and Rev Jay Wolin. "Mission and vision." (2017).

Fleisch, Elgar, Markus Weinberger, and Felix Wortmann. "Business models and the internet of things." In Interoperability and Open-Source Solutions for the Internet of Things, pp. 6-10. Springer, Cham, 2015.

Lo, Winnie, and Gordon Lam. "E-commerce business models." Management Theories and Business Models (2015).

Ong, Chin Eang, and David Teh. "Redress procedures expected by consumers during a business-to-consumer e-commerce dispute." Electronic Commerce Research and Applications 17 (2016): 150-160.

Penttinen, Jukka. "Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals." (2015).

Terzi, Nuray. "The impact of e-commerce on international trade and employment." In Encyclopedia of E-Commerce Development, Implementation, and Management, pp. 2271-2287. IGI Global, 2016.

Turban, Efraim, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban. "Business-to-business E-commerce." In Electronic Commerce, pp. 161-207. Springer, Cham, 2015.

Veit, Daniel, Eric Clemons, Alexander Benlian, Peter Buxmann, Thomas Hess, Dennis Kundisch, Jan Marco Leimeister, Peter Loos, and Martin Spann. "Business models." Business & Information Systems Engineering 6, no. 1 (2014): 45-53.

Wirtz, Bernd W., Adriano Pistoia, Sebastian Ullrich, and Vincent Göttel. "Business models: Origin, development and future research perspectives." Long Range Planning 49, no. 1 (2016): 36-54.

Zhang, Yixiang, Yulin Fang, Kwok-Kee Wei, Elaine Ramsey, Patrick McCole, and Huaping Chen. "Repurchase intention in B2C e-commerce—A relationship quality perspective." Information & Management 48, no. 6 (2011): 192-200.