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Identify Change Issues

Discuss about the Fitlife Change Management Project for Health and Fitness.

Fitlife is one of the renowned health and fitness organizations that has been operating across various cities of e Australia   for the last 40 years.   The organization provides personal fitness training courses to their customers and   currently employs some of the best   personnel of the fitness industry for the same.

A  recent market study by  the Statistica Australian Marketing Research  Agency  ( or the  SAMRA) has revealed  that  the  emergence  of  various  new entrants  in the market   is   challenging the  Fitlife ’s  status   of ‘Key  player’. The market research team of SAMRA  has  advised  the higher management  of  Fitlife   to include certain  key changes in  the  organization,  the  details  of  which    would be discussed   in this report.

Identify the strategic change needs through an analysis of organizational objectives

The market study conducted by the research team of Statistica Australian Marketing Research Agency indicated that at present, the organizational goals of Fitlife should be:

To increase the number of customers who currently utilize their services.

To include new forms of fitness training courses so as to attract new customers.

To join hands   with corporate  houses  and academic institutions  so as  to  attract the  Gen Y  in  attending their fitness programs.

Besides the above mentioned strategies, the research team of SAMRA has also advised the higher management of Fitlife  to make a better utilization   of their ICT systems to attract the attention of the new age   consumers.

The following section of the report would provide an in-depth analysis of the operational strategies currently utilized by Fitlife  and the changes that have been recommended by the research team of SAMRA.

Sl. no

Current policy and  practice

Contribution

Limitation

1

Fitlife  currently utilizes their own set ups for providing training to the clients.

Allows the utilization of world-class physical training facilities

Restricts the chances of providing   services to that section of   the population who do not stay in proximity   to the Fitlife  training centers.

2

Current working hours are from 10 am to 5.30 pm, with the weekends being off days.

  In accordance to the Fair Work Act 2009,   results   in well-rested employees.

Restricts the participation of working professionals due  the short working  hours.

3

Provides  basic   personal  fitness  training  to the customers

Provides well known physical training services to the customers.

Does not allow the development of experimental fitness training programs

4.

   Provides basic information to the customers on the  official webpage

 Helps in providing crucial operational information to the customers.

 Potential customers are not able to obtain   the answers to specific queries or take admissions/ make    payments directly through the official website.

Sl. no

Required policy and  practice

Rationale

1.

 Provide fitness training to the customers at their places. 

 Such a strategy would   allow   providing services to   such customers who are unable to   travel to the Fitlife  gyms.

2.

Join hands with corporate houses and educational institutes and provide fitness wellness trainings to their employees and/ or students.

 Such strategies would essentially help the organization to   provide services to a large number of working professionals, besides allowing them to draw the attention of the younger generation.

3

 Increase the work hours and make employees work in shifts.

Will allow providing services to the office-goers other practicing professionals.

4.

   Include chat facilities on the official website

 Will help in resolving queries raised by the customers.

5.

 Inclusion  of   new fitness  training   trends

Will help in meeting   the demands  of potential  clients

The following section of the report would analyze the impact of the organizational behavior and external environment on the strategies recommended by SAMRA.

Sl. No

Organizational behavior

Impact

1.

The individuals working at Fitlife

i. Chances  of career growth

ii. Scope of new employment

2.

Organizational groups

i. Growth  of new leaders

ii. Work related stress might  increase

3.

Organizational processes

No significant  change

Sl. no

External Factors

Impact

1.

Competition

  The  strategies are custom  designed for keeping Fitlife   ahead in  the competitive market

2.

Government policies

No  significant effect

3.

  Infrastructure

 New infrastructural set up would be required.

4

Demographic factors

 Services   can be provided to a larger section  of the population

5

Social,  Cultural and technological

No  significant effect

 The following section of the report   would provide information regarding the changes   that would  be included  in the operational  activities  of Fitlife s so as to implement the strategies developed  recommended by SAMRA.

Sl. no

Operational change requirements

Rationale

1.

Changes in  working  hours

Longer   working hours would  allow  the organization to serve  the  office goers and practicing personnel.

2.

Introduction  of contemporary physical training forms like that of yoga, zumba, pilates, etc.

Meeting customer demand

3.

Conducting  physical  fitness  training  classes in collaboration with corporate organizations and academic institutes

 Would facilitate the process of catering to a larger section of the population.

4. 

Providing physical fitness training classes at the homes of   the customers who are unwilling or unable to attend   Fitlife  fitness centers.

Would facilitate the process of catering to a larger section of the population.

 The prioritization of the changes mentioned in the  sections above have been done  in the following table:

Sl. No

Change requirements

Rationale

Priority

1

 Provide fitness training to the customers at their places. 

1. Increase  number  of customers

2. Unique service, would help to stay ahead in competition

4

2

Join hands with corporate houses and educational institutes and provide fitness wellness trainings to their employees and/ or students.

1. Cater to the working adults

2. Draw attention  of young  generation customers, who are more likely to be interested in fitness trainings

3

3

 Increase the work hours and make employees work in shifts.

Encourage the working class to attend  the fitness classes

2

4

   Include chat facilities on the official website

Provide real time answers to queries generated by students

1

5

 Inclusion  of   new fitness  training   trends

Cater to the demands of customers interested in contemporary fitness regimes.

1

Undertake cost benefit analysis

Sl. no

Category (cost)

Cost (in AUD)

1.

Development of infrastructure for new training sessions

55,000

2

Development of infrastructure  at corporate houses and or academic institutions

34000

3

Employment  of new  employees

10,000

4.

Developing ICT infrastructure

3400

Sl. no

Category (benefit)

Cost

1. 

Meeting the demands  of  clients

1, 00,000

2

Increase in number of customers

50, 000

3.

Providing  services to  larger  number  of customers

30, 000

4

Encouraging more fitness freaks  to join Fitlife

5, 000

Payback estimations:

Year

Year 0

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Initial Investment

 $      102,400.00

Cash flow

 $  180,000.00

 $  170,000.00

 $  180,000.00

 $  200,000.00

 $  230,000.00

 $      260,000.00

Cumulative cash flow

 $   (102,400.00)

 $    77,600.00

 $  247,600.00

 $  427,600.00

 $  627,600.00

 $  857,600.00

 $  1,117,600.00

Payback period

6.728695652

years

As  mentioned in the table above, the  payback  period  is expected  to  be approximately 7 years.

Sl. No

Barrier

Likelihood

Impact

Consequence

Risk Level

Risk ranking

Risk Mitigation

1.

Lack of  finances

Moderate

High

 The entire   project might stall for an  uncertain period  of  time

Significant

1

 Taking financial  help from sponsors

2

  The  current employees of  the organization might  resist  the changes

Minimum

High

 The project might fail due to lack  of employee  support

Significant

2

 Encourage employees to participate  in  change management  process

3

 The changes incorporated  by  the organization might not  be financially beneficial

Moderate

High

Failure of   the project

Significant

1

 Optimized  branding  of  the services

The schedule of the change management project has been provided below:

Outline Number

Task Name

Duration

Start

Finish

Predecessors

0

Fitlife  Change Management Project

153 days

Tue 11/1/16

Thu 6/1/17

 

1

   Start date

0 days

Tue 11/1/16

Tue 11/1/16

 

2

   Market study

30 days

Tue 11/1/16

Mon 12/12/16

 

2.1

      Conducting market survey to collect information about the contemporary fitness training programs in trend

15 days

Tue 11/1/16

Mon 11/21/16

1

2.2

      Conducting surveys among working adults to collect information about their fitness requirements

15 days

Tue 11/1/16

Mon 11/21/16

1

2.3

      Conducting surveys among aged adults to collect information about their fitness requirements

15 days

Tue 11/1/16

Mon 11/21/16

1

2.4

      Conducting market surveys regarding the facilities available for these groups

15 days

Tue 11/22/16

Mon 12/12/16

3,4,5

3

   Strategizing changes

47 days

Tue 12/13/16

Wed 2/15/17

 

3.1

      Developing strategies for meeting the requirements of these three groups

20 days

Tue 12/13/16

Mon 1/9/17

6

3.2

      Estimating the costs required for implementing the strategies

15 days

Tue 1/10/17

Mon 1/30/17

8

3.3

      Conducting discussion with employees regarding the changes

7 days

Tue 1/31/17

Wed 2/8/17

9

3.4

      Including any changes suggested by the employees

5 days

Thu 2/9/17

Wed 2/15/17

10

4

   Change management phase 1: increasing the work hours

43 days

Thu 2/16/17

Mon 4/17/17

 

4.1

      Deciding the official working hours of Fitlife  fitness centers

5 days

Thu 2/16/17

Wed 2/22/17

11

4.2

      Finalizing shift hours

5 days

Thu 2/23/17

Wed 3/1/17

13

4.3

      Estimating the number of new employees to be recruited for this process

5 days

Thu 3/2/17

Wed 3/8/17

14

4.4

      Interviewing new resources

10 days

Thu 3/9/17

Wed 3/22/17

15

4.5

      Recruiting new employees in the fitness centers

3 days

Thu 3/23/17

Mon 3/27/17

16

4.6

      Providing necessary training to them

15 days

Tue 3/28/17

Mon 4/17/17

17

4.7

      Commissioning the fitness centers with new work hours

0 days

Mon 4/17/17

Mon 4/17/17

18

5

   Change management phase 2: include chat facilities on the official website

40 days

Thu 2/16/17

Wed 4/12/17

 

5.1

      Communicate with the ICT service provider

5 days

Thu 2/16/17

Wed 2/22/17

11

5.2

      Deciding on the services to be availed and cost to be paid

15 days

Thu 2/23/17

Wed 3/15/17

21

5.3

      Implementation if new system

20 days

Thu 3/16/17

Wed 4/12/17

22

5.4

      Commissioning new chat system

0 days

Wed 4/12/17

Wed 4/12/17

23

6

   Change management phase 3: inclusion of new fitness training trends

76 days

Thu 2/16/17

Thu 6/1/17

 

6.1

      Finalizing the new fitness training to be included in Fitlife  

10 days

Thu 2/16/17

Wed 3/1/17

11

6.2

      Interviewing training personnel having specialization in the said fitness trends

10 days

Thu 3/2/17

Wed 3/15/17

26

6.3

      Finalizing financial contracts with the selected trainers

10 days

Thu 3/16/17

Wed 3/29/17

27

6.4

      Employment of new trainers

5 days

Thu 3/30/17

Wed 4/5/17

28

6.5

      Developing the infrastructure required for the newly incorporated sessions

40 days

Thu 4/6/17

Wed 5/31/17

29

6.6

      Finalizing the timings and schedules for the new physical fitness training sessions

1 day

Thu 6/1/17

Thu 6/1/17

30

6.7

      Commission the services to the customers

0 days

Thu 6/1/17

Thu 6/1/17

31

7

   Change management phase 4: join hands with corporate houses and educational institutes

60 days

Thu 2/16/17

Wed 5/10/17

 

7.1

      Communicating with corporate houses and/ or educational institutes

20 days

Thu 2/16/17

Wed 3/15/17

11

7.2

      Proposing the plans to set up fitness training classes for the employees and/ or students of the organizations

5 days

Thu 3/16/17

Wed 3/22/17

34

7.3

      Finalizing discussions

5 days

Thu 3/23/17

Wed 3/29/17

35

7.4

      Setting up infrastructure required for conducting fitness training classes

30 days

Thu 3/30/17

Wed 5/10/17

36

7.5

      Commissioning classes for the corporate clients/ students

0 days

Wed 5/10/17

Wed 5/10/17

37

8

   Change management phase 5: provide fitness training to the customers at their places.

50 days

Thu 2/16/17

Wed 4/26/17

 

8.1

      Identify services that can be provided to the customers at their homes

15 days

Thu 2/16/17

Wed 3/8/17

11

8.2

      Developing specialist team for providing such facilities to the potential customers

10 days

Thu 3/9/17

Wed 3/22/17

40

8.3

      Deciding on the financial aspects of the services

5 days

Thu 3/23/17

Wed 3/29/17

41

8.4

      Marketing the uniqueness of the services

20 days

Thu 3/30/17

Wed 4/26/17

42

8.5

      Commissioning the services to the customers

0 days

Wed 4/26/17

Wed 4/26/17

43

9

   End Date

0 days

Thu 6/1/17

Thu 6/1/17

19,24,32,38,44

Gantt chart of the project

Figure: Gantt chart of the project

(Source: Developed by author in MS Project).

Parent  Task

Sub Task

Labour

Capital

Cost (AUD)

Time

Outcome

Market study

      Conducting market survey to collect information about the contemporary fitness training programs in trend

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

      Conducting surveys among working adults to collect information about their fitness requirements

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

      Conducting surveys among aged adults to collect information about their fitness requirements

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

      Conducting market surveys regarding the facilities available for these groups

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

  Conducting market survey to collect information about the contemporary fitness training programs in trend

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

Strategizing changes

Developing strategies for meeting the requirements of these three groups

 Business analyst, marketing  team, 

N/A

500

20 days

 Finalization of   strategies

Estimating the costs required for implementing the strategies

Business analyst, marketing  team,  project manager

N/A

1000

15 days

Finalization of costs

Conducting discussion with employees regarding the changes

Project team manager

N/A

200

7 days

 Including the employees   in the change management process

Including any changes suggested by the employees

Business analyst, marketing  team,  project manager

N/A

100

5 days

 Including relevant ideas  put  forward  by employees

Change management phase 1: increasing the work hours

Deciding the official working hours of Fitlife  fitness centers

Fitness experts associated with project  management team

N/A

200

5 days

Finding options regarding the probable working    hours

Finalizing shift hours

Project manager

N/A

100

5 days

Finalization  of working    hours

Estimating the number of new employees to be recruited for this process

Fitness  experts associated with project  management team

N/A

200

5 days

 Finalization of the number of employees  who would be recruited

Interviewing new resources

Project manager, HR team 

N/A

300

10 days

Short listing  of employees

Recruiting new employees in the fitness centers

Project manager, HR team 

N/A

100

3 days

New employees recruited

Providing necessary training to them

Fitness experts associated with project  management team

N/A

600

15 days

Well trained employees, ready  to serve customers

Change management phase 2: include chat facilities on the official website

Communicate with the ICT service provider

Fitness experts associated with project  management team

N/A

200

5 days

 Collecting  information regarding  the cost  of including  a chat service

Deciding on the services to be availed and cost to be paid

Fitness experts associated with project  management team

N/A

600

15 days

Finalization of the services to be  availed and  the  cost associated   with it

Implementation of new system

ICT service provider

N/A

3000

20 days

 Developing and implementing  real time chat options

Commissioning new chat system

ICT service provider, Project manager,

3000

450

5 days

Real time chat options included  in website

Change management phase 3: inclusion of new fitness training trends

Finalizing  the new fitness training to be included in Fitlife

Fitness experts associated with project  management team

N/A

500

10 days

 Finalization  of new  fitness training programs

Interviewing training  personnel having specialization in the said  fitness trends

Project  manager,  HR team

N/A

700

10 days

Short listing of training  personnel

Finalizing financial contracts with the selected  trainers

HR team

N/A

100

10 days

 Finalization   of  the payments  and other  facilities  to be made to the newly recruited trainers

Employment of new trainers

HR team

N/A

50

5 days

Employment   of  new trainers

Developing the infrastructure required for  the newly  incorporated  sessions

Project  management team

50, 000

5000

40 days

New infrastructure developed

Finalizing the timings and schedules for  the new physical  fitness training sessions

Project  management team

N/A

100

1 day

  Schedules of  new classes finalized

Commission the services to the customers

Project manager

N/A

N/A

0 days

Services commissioned

Change management phase 4: join hands with corporate houses and educational institutes

Communicating with corporate houses and/ or educational institutes

Project  management team

N/A

500

20 days

 Identification  of  corporate houses or academic institutes who might  be interested  in  setting up fitness training  centers

Proposing  the plans to set up fitness training  classes for  the employees and/ or students of the organizations

Project  management team

N/A

250

5 days

Sharing  of  business proposals

Finalizing discussions

Project  management team

N/A

1000

5 days

Finalizing the proposal

Setting up infrastructure required for conducting fitness training classes

Project  management team

30000

4000

30 days

  Setting  up the fitness training centres

Commissioning classes for the corporate clients/ students

Project  manager

N/A

N/A

0 days

Services commissioned

Change management phase 5: provide fitness training to the customers at their places. 

Identify services  that  can be provided to the customers at their homes

Fitness experts associated with project  management team

N/A

1500

15 days

 Services finalized

Developing specialist team for providing such facilities  to the potential customers

Project  management team

N/A

1000

10 days

Specialized team  developed

Deciding on the financial aspects of the services

Project management team, Project manager

N/A

1500

5 days

 Finalization  of   charges to be made

Marketing the uniqueness of the  services

Project management team

1500

1000

20 days

Potential customers well informed

Commissioning the services to the customers

Project  manager

N/A

N/A

0 days

Services commissioned

Sl. No

Reporting Protocol

Stakeholder 1

(Sponsor)

Stakeholder 2

(Client)

Stakeholder 3

(Employees)

Stakeholder 4

(Customers)

1

Outcomes

Awareness  regarding the progress  of  the project and the  utilization  of   funds

Awareness  regarding the:

 1.Progress of  the report

2. Issues associated   with  the project

Awareness  regarding the:

1.  organizational changes

2 new processes to be followed

Awareness  regarding the services  provided  by Fitlife

2

Key Message

1.Progress reports

2.Financial reports

1. Progress reports

New  operational instructions

Promotions   of new services

3

Channel

1.Official   meetings

2.Well Documented  reports

1. Official   mails

2.Well Documented  reports and presentations

Official   mails

E marketing,  branding using social media and  news media

4

When/ frequency

Once  in a month

 Once in every  15 days

As and when required

As and when required

Review existing policies and practice against strategic objectives

The change management cycle that has been utilized in this project  has been  depicted below:

 The Change Management Cycle

Figure: The Change Management Cycle

(Source: Developed by author)

Name

Description

Signature

Date

Service Owner Name

I  hereby  approve  the change management  plan

Please  insert

Please  insert

Business Change Manager

I  hereby  approve  the change management  plan

Please  insert

Please  insert

Project Manager Name

Plan approved  by Business Change Manager

Please  insert

Please  insert

 The meetings to be conducted   with the stakeholders of the project ( the employees  and the client of  the project) would  include discussions on the  following points:

  1. The aims and objectives of the project
  2. The potential benefits of the project
  3. The changes being incorporated
  4. The modes and manner in which communication between stakeholders is conducted.

Evaluation Report

Performance gaps

 The performance gaps of the project have been provided in the  following  table:

Parent  Task

Sub Task

Labour

Capital

Cost (AUD)

Time

Outcome

New Outcome

Market study

      Conducting market survey to collect information about the contemporary fitness training programs in trend

Business analytic team

N/A

150

15 days

Collecting information

relevant   to the project

As expected

      Conducting surveys among working adults to collect information about their fitness requirements

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

As expected

      Conducting surveys among aged adults to collect information about their fitness requirements

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

As expected

      Conducting market surveys regarding the facilities available for these groups

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

As expected

  Conducting market survey to collect information about the contemporary fitness training programs in trend

Business analytic team

N/A

150

15 days

Collecting information  relevant   to the project

As expected

Strategizing changes

Developing strategies for meeting the requirements of these three groups

 Business analyst, marketing  team, 

N/A

500

20 days

 Finalization of   strategies

Strategies not finalized

Estimating the costs required for implementing the strategies

Business analyst, marketing  team,  project manager

N/A

1000

15 days

Finalization of costs

Not finalized

Conducting discussion with employees regarding the changes

Project team manager

N/A

200

7 days

 Including the employees   in the change management process

As expected

Including any changes suggested by the employees

Business analyst, marketing  team,  project manager

N/A

100

5 days

 Including relevant ideas  put  forward  by employees

As expected

Change management phase 1: increasing the work hours

Deciding the official working hours of Fitlife  fitness centers

Fitness experts associated with project  management team

N/A

200

5 days

Finding options regarding the probable working    hours

As expected

Finalizing shift hours

Project manager

N/A

100

5 days

Finalization  of working    hours

Resisted by employees

Estimating the number of new employees to be recruited for this process

Fitness  experts associated with project  management team

N/A

200

5 days

 Finalization of the number of employees  who would be recruited

As expected

Interviewing new resources

Project manager, HR team 

N/A

300

10 days

Short listing  of employees

As expected

Recruiting new employees in the fitness centers

Project manager, HR team 

N/A

100

3 days

New employees recruited

As expected

Providing necessary training to them

Fitness experts associated with project  management team

N/A

600

15 days

Well trained employees, ready  to serve customers

Change management phase 2: include chat facilities on the official website

Communicate with the ICT service provider

Fitness experts associated with project  management team

N/A

200

5 days

 Collecting  information regarding  the cost  of including  a chat service

As expected

Deciding on the services to be availed and cost to be paid

Fitness experts associated with project  management team

N/A

600

15 days

Finalization of the services to be  availed and  the  cost associated   with it

As expected

Implementation of new system

ICT service provider

N/A

3000

20 days

 Developing and implementing  real time chat options

As expected

Commissioning new chat system

ICT service provider, Project manager,

3000

450

5 days

Real time chat options included  in website

Task postponed by 2 working days

Change management phase 3: inclusion of new fitness training trends

Finalizing  the new fitness training to be included in Fitlife

Fitness experts associated with project  management team

N/A

500

10 days

 Finalization  of new  fitness training programs

As expected

Interviewing training  personnel having specialization in the said  fitness trends

Project  manager,  HR team

N/A

700

10 days

Short listing of training  personnel

As expected

Finalizing financial contracts with the selected  trainers

HR team

N/A

100

10 days

 Finalization   of  the payments  and other  facilities  to be made to the newly recruited trainers

As expected

Employment of new trainers

HR team

N/A

50

5 days

Employment of

new trainers

As expected

Developing the infrastructure required for  the newly  incorporated  sessions

Project  management team

50, 000

5000

40 days

New infrastructure developed

As expected

Finalizing the timings and schedules for  the new physical  fitness training sessions

Project  management team

N/A

100

1 day

  Schedules of  new classes finalized

As expected

Commission the services to the customers

Project manager

N/A

N/A

0 days

Services commissioned

As expected

Change management phase 4: join hands with corporate houses and educational institutes

Communicating with corporate houses and/ or educational institutes

Project  management team

N/A

500

20 days

 Identification  of  corporate houses or academic institutes who might  be interested  in  setting up fitness training  centers

As expected

Proposing  the plans to set up fitness training  classes for  the employees and/ or students of the organizations

Project  management team

N/A

250

5 days

Sharing  of  business proposals

Plan Approved by only 2 corporate houses

Finalizing discussions

Project  management team

N/A

1000

5 days

Finalizing the proposal

As expected

Setting up infrastructure required for conducting fitness training classes

Project  management team

30000

4000

30 days

  Setting  up the fitness training centres

As expected

Commissioning classes for the corporate clients/ students

Project  manager

N/A

N/A

0 days

Services commissioned

As expected

Change management phase 5: provide fitness training to the customers at their places. 

Identify services  that  can be provided to the customers at their homes

Fitness experts associated with project  management team

N/A

1500

15 days

 Services finalized

As expected

Developing specialist team for providing such facilities  to the potential customers

Project  management team

N/A

1000

10 days

Specialized team  developed

Additional 5 days were required

Deciding on the financial aspects of the services

Project management team, Project manager

N/A

1500

5 days

 Finalization  of   charges to be made

As expected

Marketing the uniqueness of the  services

Project management team

1500

1000

20 days

Potential customers well informed

As expected

Commissioning the services to the customers

Project  manager

N/A

N/A

0 days

Services commissioned

As expected

The outcome of the risk management process of the project have been provided in the  following  table:

Sl No

Risk

Root causes

Risk Control measures (actions to be taken)

Monitoring procedure

Responsible person

Timeline

1

Lack of  finances

Inappropriate  budgeting

 Taking financial  help from sponsors

Supervision  of  the budgeting  process

Project manager

Within 15 days of the issue being noticed

2

  The  current employees of  the organization might  resist  the changes

 The employees  might not be able to  accept  the changes being  incorporated  in the  organization

 Encourage employees to participate  in  change management  process

Appropriate communication with the employees.

HR manager

Within 5 days of the issue being noticed

3

 The changes incorporated  by  the organization might not  be financially beneficial

 Inappropriate market  survey

 Optimized  branding  of  the services

Supervision  of  the marketing/ branding procedure

Project manager

Within 90 days of the issue being noticed

Conclusion

The preceding sections of the report provide insight into the change management project being implemented in Fitlife. Section 1  of the report  emphasizes  on the identification  of  the  issues  that  need  to be  considered on an emergency basis, while the change management strategy has been  discussed  in section 2 of  the report. Section  3  sheds  some light  on  the  manner  in which the  changes would be communicated with  the stakeholders  while the last  section essentially highlights  the process  of monitoring  the change management activities.

In the light  of  the discussions made   in the report,  it can be said that  the strategic  changes  mentioned  in the report can  be successfully implemented  with  the  utilization   of  appropriate monitoring and implementation processes.

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