Food Security And Sustainable Intensification

Distribution of products in different demographic group by identifying the demographic trends

Discuss about the Food Security and Sustainable Intensification.

When it comes to demography could include age, race, religion, income, education, family size and ethnicity. It is observed that demography can be segmented into different market to help the organizations focusing on its customers more accurately. In this context, Chand and Tung (2014) commented that demography is considered as the science of population. The demographers tend to focus on the population dynamics by investigating three major demographic processes namely birth, migration and aging. Marketing departments focus on the demographic segmentation more due to the frequent availability of data. The organizations need to segment the market, focusing on different division of age for the sake of developing the product. Some marketers focus on the characteristics of the individuals based on their age and develop the products that customers eventually embrace the products when that suits them. The marketing team is observed to be showing interests in the life cycle sub-segments. In addition, family life cycle segmentation is a series of the phases that include age, marital status as well as the number of children. Thus, marketers have the opportunity develop and design the family package.

It is evident that people with different age, background and income have different preference that may not be similar with other category. For example, the people who have high disposable income may prefer to buy the products giving the premium price if the quality satisfies their needs and demands. On the contrary, people having low disposable income might not be able to afford the premium price. Thus, at the time of market segmentation, these trends need to be considered. For example, young women mostly prefer the cosmetics products and make up kits. On the contrary, the kids below the age of 12 may not buy the cosmetic products. Similarly, people who follow their own culture prefer their culture food; they might not prefer fast food or other category. Hence, the marketers have to focus on the culture and trends while developing the food items. In addition to all these, the there is a difference in preference between baby boomers and millennials. This means the people who are considered as baby boomers may like the traditional foods and they may not choose premium price for the products they need. On the contrary, millennials prefer the current trends and innovation they go around them.

While discussing vacation in Australia and New Zealand, it is necessary to focus on the current demands of the travel and tourism industry. As put forward by Hall and Page (2014), Australia and New Zealand have always been the first choice when people wish to enjoy the summer. Thus, it can be mentioned that the location of the vacation is highly demanded by the people. However, it is necessary for marketers to focus on the type of consumers who prefer to go on vacation to such expensive places. Hence, the marketers need to think of the demographic trends such as income, age, sex, and marital status. For example, self-employed people having high-income may go to such places. In addition, the families that tend to follow and maintain a trendy lifestyle prefer to go on vacation to such places. On the contrary, married couple may choose the honeymoon package as the tradition after marriage. These categories of people may select the premium price for the services. Notwithstanding, people with the average income may have to face to certain issues while selecting such location.

Describing how the major industries

Cosmetics mainly preferred by the women across the world. Women from ranging from teenagers to adolescence mostly prefer the cosmetic products. In addition, some old women at their 40 prefer the cosmetic products. However, when it comes to cosmetics, people will prefer to go with the trends. Therefore, young people age between 20 to 30 years highly demand for the cosmetics products. Compared to old age, the cosmetics products would be demanded by young women (Twigg and Majima 2014). Nevertheless, it is essential for the marketers to adopt the current trends while developing the cosmetic products as people love innovation. Whenever a new product comes in the market, young women rush to buy the product.

It is observed that people at their old age have the tendency of having pre-cooked meal, which is not effective for their health and long life span. However, people at their young age also prefer such pre-cooked food, as they do not feel the urge to make their food at home. Therefore, marketers develop such products considering the needs of young people. Conversely, old people mostly prefer the pre-cooked meal because they stay alone at home with weary state of being and do not prefer to cook their food. Thus, they are depended on the pre-cooked meals.

Baby boomers generation of people also grow this tendency of having pre-cooked food. At their old age, prefer the pre-cooked meal, as they do not have to spend plenty of time in making their food. In this context, Godfray and Garnett (2014) commented that baby boomers could be the middle-aged people who are going towards the retirement have reasons to spend their money on pre-cooked food. Thus, it can be mentioned that pre-cooked food are widely embraced by the people at all age, which could be an effective opportunity for the marketers to develop their food items.

The generation Y with the increasing family household has the option to select pre-cooked meal as when a family having more than 4 people, they could select the pre-cooked meal at urgency. A growing family household may not be able to prepare the food for all members. Thus, they prefer to buy pre-cooked food at urgency. In such context, target market for the marketers should be such growing family household.  On the contrary, growing household families tend to deal with mortgage; as the consequence, they do not always depend on the pre-cooked meals. In addition, when a large family is having only one earning person, they may not select the option of pre-cooked meal. Therefore, the demand of such product to this sort of market would comparatively be less than the smaller household family.

The family boomers generation approaching retirement

Compared to growing household family household, the smaller family unit and the “single adult” household have the increasing demand for pre-cooked food (Grunert, Hieke and Wills 2014). The young adults usually prefer to go with the trends. They would rather be busy in shaping their life instead of the making their own food at home. Hence, it can be added that marketers could focus on such age category or the smaller family for pre-cooked meals. In addition, the smaller family having two or three members in the family usually becomes laidback about cooking meals at home. Thus, it can be ascertained that smaller family is more likely to have pre-cooked meal compared to large households.

It is observed that structure of the society is rapidly changing and the population of the world is projected to increase to 8.3 billion in the 2030 (Sharpley 2014). There is much diversity found in the families in this current time. The changing migration is transforming the societies much significantly. In keeping pace with such frequent changes, the life expectancy is also expected to increase accordingly. Thus, all these changes may impact upon the types of the tourist, where they belong to, where they travel to as well as the type of the accommodation they require and the activities they involve at the time of travelling. In addition, the demographic change as well as tourism provides a comprehensive analysis of the major demographic trends through 2025. By this particular period, the world population is supposed to grow. This scenario outlines the impact these trends will have on the travel and tourism industry.

Impact of other demographic trends on the cosmetics industry

It is observed that the world population over 50 reached 22% in the year of 201. It can be predicted that the population may increase over 28% by the year of 2030 (Schwensen et al. 2015). Aging population holds the major significance in creating impact on the personal and beauty care. Moreover, it keeps the focus on product packaging and quality parameter as well. For instance, when the global skin care sale decreased in the year of 2009, the major standout category was the anti-agers. The customers prioritize the youthful appearance mostly. Therefore, it is required to maintain the quality parameter of the beauty products. It is even noticed that customers are more interested in fighting the aging process. Hence, the sales ratio of premium anti-agers was found much dynamic in the market.  

Impact of other demographic trends on food industry-

It is observed that consumer demand for the new foods and change in eating habits as ell as food safety risks are influencing the food processing industry (Jacka et al. 2014). The population is seen to be older averagely. In addition, the customers want fresh as well as minimally processing food. Therefore, it can be mentioned that there should be sea change of poor demand for pre-cooked food.

Reference list:

Chand, M. and Tung, R.L., 2014. The aging of the world's population and its effects on global business. The Academy of Management Perspectives, 28(4), pp.409-429.

Godfray, H.C.J. and Garnett, T., 2014. Food security and sustainable intensification. Phil. Trans. R. Soc. B, 369(1639), p.20120273.

Grunert, K.G., Hieke, S. and Wills, J., 2014. Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44, pp.177-189.

Hall, C.M. and Page, S.J., 2014. The geography of tourism and recreation: Environment, place and space. Routledge.

Jacka, F.N., Sacks, G., Berk, M. and Allender, S., 2014. Food policies for physical and mental health. BMC psychiatry, 14(1), p.1.

Saenz-de-Miera, O. and Rosselló, J., 2014. Modeling tourism impacts on air pollution: the case study of PM 10 in Mallorca. Tourism Management, 40, pp.273-281.

Schwensen, J.F., White, I.R., Thyssen, J.P., Menné, T. and Johansen, J.D., 2015. Failures in risk assessment and risk management for cosmetic preservatives in Europe and the impact on public health. Contact dermatitis, 73(3), pp.133-141.

Sharpley, R., 2014. Host perceptions of tourism: A review of the research. Tourism Management, 42, pp.37-49.

Twigg, J. and Majima, S., 2014. Consumption and the constitution of age: Expenditure patterns on clothing, hair and cosmetics among post-war ‘baby boomers’. Journal of Aging Studies, 30, pp.23-32.

Uter, W., Gefeller, O., John, S.M., Schnuch, A. and Geier, J., 2014. Contact allergy to ingredients of hair cosmetics–a comparison of female hairdressers and clients based on IVDK 2007–2012 data. Contact dermatitis, 71(1), pp.13-20.