Research current digital marketing practices. You will choose an industry sector and analyse the digital marketing strategies of 3 organisations within that industry. you will submit a written report analysing the approaches taken by each company to digital marketing. The aim of this assessment is to gain an understanding of current industry practice in terms of digital marketing and to critically analyse differences in approaches using coursework concepts and additional research findings. Students are encouraged to critique or praise strategies and different approaches based on this research. To make the assignment more practical students are encouraged to connect to the companies through their multiple digital channels such as the website, email newsletter (sign up), social media (subscribe, follow, like etc.,) mobile and so on.