Discuss about the HC3152 Business Customers Judge Solutions.
This report depicts the role of E business application in Bunning Warehouse on of the most well-known hardware subsidiaries in Australia. The bricks and mortar trends followed by the company are also elaborated in this report. The services offered by the company and the future of the retail store in terms of Brick and Mortar are also illustrated in this report.
However, it is defined that due to lack of operational and functional supportive system the company is facing major financial loss (Chu 2017). It is the role of the company head and the operational administrative committee to adopt the most suitable Ecommerce application trends for the future success and commercial revenue of the company.
This household chain is headquartered in Victoria, Australia and is founded in the year of 1887. Throughout New Zealand and Australia the company serves their services and products. In the year of 1952 the Bunning Warehouse Company became public company and it expanded their business in the retail sectors. From the past 17 years the company is offering high ranged products to their consumers throughout Australia. With the emerging growth and innovation of the online stores and online marketing the trends of physical stores are becoming obsolete (Macdonald, Kleinaltenkamp and Wilson 2016). From the current marketing status of the company it has been found that, a lots of activities are currently running within it to make sure that the balance sheet utilized by them has the ability to deal with all external marketing attacks.
From the past trends it is defined that the track record of the company was very much poor in the year between 1980 and1990s. The internal financial group of the company was also pressurized to exit their existing hardware setup. On the housing industries also the rate of reliance was lesser than 80 percent. The company fails to follow the standard business strategies and their operational as well as functional priorities. Currently again heavy trades are influencing the business. It offers a large store based on convention with a warehouse racking. Since the inception it also monitored United States and United Kingdom development. The company is completely ware of the warehouse roll out consequences. A marginal management system has been introduced to this company in terms of an upgraded strategic Information system (Park, Jeon and Sullivan 2015). The standard followed for the customer services are also lifted up based on the feedback generated by the other consumers. The range of the products are also affordable from the consumer’s perspectives. The repository business strategy of the company was designed and developed in the year of 1991. In the year of 1993 they purchase McEwans and for making commercial profit the strategy was restructured. A similar kind of repositioning system was repeated by Bunning warehouse and the performance of the company was also improved with a trading activity lesser than 50 percent.
After a year of intensive research work the Bunning warehouse developed as a known brand. The main focus and objective of the company is to develop warehouse stores those will be connected through national chain. With the standard setup the company is expected will gain commercial success and high valued Return on Investment (ROI). The housing market operated by the company is extremely volatile in nature (Subramanian et al. 2014). According to the business trends it is defined Bunning Warehouse has a successful transition strategies in other words it is completely prepared for business change whenever required. The research and development team has took the initiatives to make such necessary changes.
Throughout the world the concept of retail market innovation and evolution is changing. However the main issues for the changing retail operation and function are the main issue for the company as it is failing to adopt the frequent changes. This business organization has all separate options through following which it can deliver their products as well as service to the consumers regardless of their location and time. In previous days the consumers had to visit the physical stored if they required to buy any products but with the changing trends of online marketing the consumers need not to visit to nay stores (Park, Jeon and Sullivan 2015). Rather they do not have to wait in the queues also. Mobile app and the official websites of the companies are allowing the consumers to buy their desired products. In order to develop the consumer oriented business ambiance the two factors that are to be considered by the business organization are the service guarantee and service quality.
As per the current trend it is recognized that, the trends of retails are improving with the changing time phase whereas; some of the business specialist determined that, the trends of retail market in becoming obsolete day by day. The changing business trends are attracting the consumer’s everyday due to their service capabilities (Fleisher and Bensoussan 2015). The current trends of the retails stores deals with some of the factors such as searching for knowledge, system customization, personalization, community orientation, long term system service sustainability, service and data authentication with ethical trades.
Most of the companies all over Australia and New Zealand are implementing online services for their consumers to avoid unnecessary cost investment and time loss as well. In this approach the payment and portal access ability of the consumers increases a lot. Due to the implementation of the online payment delivery option the consumers can securely pay for their desired products and services online also. It will increase the product distribution capability of the company thoroughly (Hubert et al. 2017). The Bunning Warehouse also considers their feedback portal to gather the negative feedback given by their consumers. After analyzing the negative feedbacks new trends and strategies are also developing by the business analysts if the company. The companies who are willing to increase their business and product distribution are also offering services through online but for this reason they are not closing their physical stores. These factors show that the future trends of the retail stores are not yet died (Carayannis, Sindakis and Walter 2015). After analyzing the service level point of action of the company this is realized that, aim of the company is to engage their consumers with their service offerings, increasing productivity and faster movement of the stores.
In order to understand the business strategies of the company they also offers different internal works. The decision making opportunity of the company are more aligned towards their business and also for future success they use the SPMR central management tool in their business organization (Elbeltagi and Agag 2016). Apart from this, also for making critical decisions also these approaches also successful.
From the overall discussion it can be concluded that, the DIY project is designed and developed by the Bunning Warehouse to take correct business level decisions and the accurate tools can make sure and discriminate the factors individually. The quality offered by the company for their hardware are trustworthy and gain enough consumer loyalty also. In other words it can be said that the products have successfully obtained brand loyalty from the customers. In order to make the consumers experience a countable one the service offered by the company considers their consumers at the highest priority layer. Bunning warehouse considers the consumers as the most important asset it is expected that it may help the company to gain affective commercial revenue and competitive advantages. It requires broader development opportunities and strategic thinking to reduce the working pressure from the employees. In order to resolve some of those issues a set of recommendations are also elaborated for the company and those are as follows:
Improved business strategies: The current business strategies utilized by the company is not a weaker one but its needs more improvement. It is the responsibility of the business analyst to develop proper business strategies considering the status of the other similar business organizations.
Incorporation of security: Security is another important thing that has to be incorporated by the company to make sure that the confidentiality of the company are being compromised anyway. With the application advanced encryption technology the availability and flexibility of the company can keep secured. In addition to this another thing that is also required include application firewall. With the help of the application firewall the information transmission channel can also keep secured from the external interruption.
Training program: On job training and development program should be arranged by the company to make sure that all the employees are familiar with the new strategies.
Carayannis, E.G., Sindakis, S. and Walter, C., 2015. Business model innovation as lever of organizational sustainability. The Journal of Technology Transfer, 40(1), pp.85-104.
Cassidy, A., 2016. A practical guide to planning for E-business success: how to E-enable your enterprise. CRC Press.
Chu, Y.C., CHU YU-HUA, 2017. Business model based on multi-level application widgets and system thereof. U.S. Patent 9,542,700.
Elbeltagi, I. and Agag, G., 2016. E-retailing ethics and its impact on customer satisfaction and repurchase intention: a cultural and commitment-trust theory perspective. Internet Research, 26(1), pp.288-310.
Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of new and classic methods. FT Press.
Hubert, M., Blut, M., Brock, C., Backhaus, C. and Eberhardt, T., 2017. Acceptance of smartphone?based mobile shopping: Mobile benefits, customer characteristics, perceived risks, and the impact of application context. Psychology & Marketing, 34(2), pp.175-194.
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Macdonald, E.K., Kleinaltenkamp, M. and Wilson, H.N., 2016. How business customers judge solutions: Solution quality and value in use. Journal of Marketing, 80(3), pp.96-120.
Pantano, E., 2014. Innovation drivers in retail industry. International Journal of Information Management, 34(3), pp.344-350.
Park, H.H., Jeon, J.O. and Sullivan, P., 2015. How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?. The International Review of Retail, Distribution and Consumer Research, 25(1), pp.87-104.
Subramanian, N., Gunasekaran, A., Yu, J., Cheng, J. and Ning, K., 2014. Customer satisfaction and competitiveness in the Chinese E-retailing: Structural equation modeling (SEM) approach to identify the role of quality factors. Expert Systems with Applications, 41(1), pp.69-80.
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