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At Holmes Institute, the degree programs offer domestic and international students the opportunity to study a set of contemporary units in the field of business, creativity and ICT. These units prepare students for the challenges in business environments of the 21st century. These programs emphasise the global and crosscultural dimensions of business. Teaching utilises a combination of delivery methods and includes critical analysis and case study methods. A combination of exams, case studies and company analysis are used in assessment.

The degree programs of Holmes Institute focus on the following:

  • Critical and Creative Thinking
  • Communication
  • Cooperation and Teamwork
  • Digital Literacy
  • International Perspective
  • Knowledge and Lifelong Learning
  • Social Responsibility and Community Engagement
Strategy tools

In this tool, the emphasis will be given on the strategy tools like SWOT analysis, Ansoff matrix, value chain analysis and Porter five force models. It is important for the company to consider these tools so that proper stability can be maintained in the competitive market.

Porter five forces is a concept that helps to evaluate the overall level of competition in the market. It also considers the overall economies of the company so that proper competitive intensity can be maintained. It has been seen that this tool is essential as it helps to understand the overall forces so that competition can be easily shaped according to the market demand.  

It is important for assisting the overall strategy so that it can suit the competitive environment and also through this framework it can be simple to analyze the overall profits (Steiber, 2018). This tool is considered by the top management as it gives proper strategic evaluation of the organization position. It is important to consider this strategy so that the mindset of buyer and customers can also be analyzed. It is an important framework that gives direction to the overall activities of the company (E. Dobbs, 2014).

Colgate is considered as the worldwide brand and there are many competitors of the company prevailing in the market. It is essential for the company to value its customers so that cost rivalry can be maintained. In context to the supplier power it has been seen that there are many suppliers of the product in the market which help to offer products at right time whenever required.  The power of buyer is also high as it has been seen that people have range of products to be selected. In context to new entrants there are many companies who are entering into the market and offering products of similar nature.

It is a strategic planning tool that assists the companies to chalk out the strategies related to product and overall growth of the market. It is a technique which is considered in analyzing the overall growth chances in the market. The matrix also has various intensification alternatives. It has been analyzed that business avail the ideas to attain success of the company which also relies on the existing and potential market and products (Bustinza et al., 2015).  

In reference to market penetration it has been seen that growth strategy helps the company to introduce the products in the market and also assist in enhancing the share market.  It also needs a high cost related to advertising and personal selling. The second part of the company is related with market development in which the strategy is considered by the companies to sell the products in the market.  It is related with the strategy of growth in which the company analyzes and creates new markets for the products which are already in the market.  This strategy is considered as a risky strategy if comparison is made with the market penetration strategy (Gurcaylilar-Yenidogan and Aksoy, 2018).

Porter Five forces

In context to product development it has been seen that re innovate and device design is considered and also the phones are introduced which are best for the android platform.  The next strategy is related with product penetration in which the sales enhances of Z and Q series phones among the teenagers and companies and it also increases the overall products. Market development also enhances the overall sales of curve series phones by introducing the products in the new markets.

Diversification is also the strategy in which the new tablets and mobile apple are introduced in the market. The launch of the blackberry also enters into consumers electronics items like Bluetooth devices and also hand free sets. This has also given chance to earn more profits by considering this strategy in an effective manner.

It has been examined that SWOT analysis is a method that help to analyze the overall project in the company and also it has been seen that it bring improvement in the overall process related to internal operations. This tool is a technique which is considered to determine and elaborate the several features like strength, weakness, opportunities and threats. This tool is applied on the overall activities of the company within a particular department. This tool is considered at the organizational level that helps to determine the how business can be aligned with the overall success of the company and also it is considered to ascertain the specific project related to online advertising campaigns (Bull et al., 2016).  The overall factor can be breakdown in the four segment related to strength, weakness, opportunities and threats. In strength the focus is given in the things which help the company to achieve success in the market.

 This can also be intangible like image of the company.  It can also be related to the human resource of the company and also with strong leadership. The weakness of the company is related with the financial position. Opportunities can be grabbed by the company and also threats can be from the competitors (Blockeel et al., 2016).

It has been seen that the strength of the company is related with the good image in the market. The weakness of the company is related with low product awareness and also the competition with the internal brands. Opportunities are related with the scope of diversification. Threats of the company are also related with the usage of chemicals in the products and also with the level of competition.

It is considered as a process that helps the company to search the primary and support operations that also add value to the final products and then evaluates the activities to minimize the costs. It also shows the internal operations of the company that engages when transformation is required. It is considered as a strategy tool that helps to evaluate the overall operations of the company which are based internally (Mudambi and Puck, 2016).

 This is considered as the strategy that helps to consider the goals and also focuses on the operations that are valuable to the company. Through this it has been seen that proper improvisation can be made in considering the competitive advantage. It has been seen that company has to focus on considering the competitive advantage which will positively give impact on the overall cost advantage (Bocken, Fil and Prabhu,  2016).

In inbound logistics it has been seen that company has proper storage facilities which positively impact the overall process of the company. Also, the company ahs proper Daily transport services that helps to give high value to the items. Also the operation plays a great role as it has been analyzed that company focuses on proper utilization of the capability. Outbound logistics is also related with the proper security system for prevention of any type of pilferage. In marketing and sales the company has large network of dealers and also proper use of technology is considered. There are also various teams who are addressing the overall needs of the customers.

Conclusion

So, these strategy tools can give growth to the company and help to compete with the other competitors prevailing in the market.

References

Blockeel, C., Drakopoulos, P., Santos-Ribeiro, S., Polyzos, N.P. and Tournaye, H., 2016. A fresh look at the freeze-all protocol: a SWOT analysis. Human reproduction, 31(3), pp.491-497.

Bocken, N.M., Fil, A. and Prabhu, J., 2016. Scaling up social businesses in developing markets. Journal of cleaner production, 139, pp.295-308.

Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, pp.99-111.

Bustinza, O.F., Bigdeli, A.Z., Baines, T. and Elliot, C., 2015. Servitization and competitive advantage: the importance of organizational structure and value chain position. Research-Technology Management, 58(5), pp.53-60.

Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), pp.32-45.

Gurcaylilar-Yenidogan, T. and Aksoy, S., 2018. Applying Ansoff’S Growth Strategy Matrix To Innovation Classification. International Journal of Innovation Management, 22(04), p.1850039.

Mudambi, R. and Puck, J., 2016. A global value chain analysis of the ‘regional strategy’perspective. Journal of Management Studies, 53(6), pp.1076-1093.

Steiber, A., 2018. A New Model for a New World: Why It’s Needed and What It Consists of. In Management in the Digital Age (pp. 7-14). Springer, Cham.

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My Assignment Help (2020) Holmes Institute Offers Business, Creativity, And ICT Degree Programs, Including Essay. (70 Characters) [Online]. Available from: https://myassignmenthelp.com/free-samples/hi6006-competitive-strategy/research-technology-management.html
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