Discuss about thr Hospitality for Trump International Waikiki Hotel.
Trump international Waikiki hotel is one of the finest hotels in Waikiki and is the only five star rated hotels in the Island of Oahu. The hotel is situated in Hawaii and is regarded as the premier luxury hotel. It has condo hotels which are 460 in numbers and the hotels unit ranges from 562 square feet to 2110 square feet and the range of price is between $ 500000 to $ 3 million. The location of the hotel is 223 Saratoga roads, Honolulu, HI in United States. The hotel offers 462 guestrooms in the 38-story property. There are two restaurants featured in the hotel that is 24-hour room service and a lobby lounge. The market size of Trump international Waikiki hotel is 4260 million. The hotel has the 562 units (WaikikiTM, 2016). The buildings of the hotel includes the dining space, spa, café, lobby, car parking and provides the view of ocean from the suites in sixth floor. The spa at the hotel comes with the special treatment using the techniques and the plants of Hawaiian. The lounge of the hotel offers special ranges of drinks along with the liquid breakfast. The property is rated best in Honolulu. The rooms of the hotels come equipped with the facilities of best view of oceans and beach situated in that area. The beach landmarks are the walking distance from the hotels. The hotel is the condo hotel and involves the Tower trump international hotel and trump international hotel.
Waikiki Parc hotel is the boutique which is located in Honolulu situated in Hawaii and it is the luxury sister property of Halekulani and is located just across the street on beach of Waikiki. The hotel features the fitness room and has a rooftop-heated swimming pool. The Waikiki Parc hotel is situated in the Helomua Road, Honolulu in Hawaii. The guestrooms of the hotel are blended with the modern designs. In addition, the space of room is more than 325 square feet. The hotel offers the amenities that are exceptional and in superb location. It is one of the most sought after hotel in Hawaii and has the exceptional location. The hotel provides the guests with the wide range of activities from surfing, hiking, shopping to exploring Waikiki nightlife. The market size of Waikiki Parc hotel is 3000 million (Waikiki Parc, 2016).
Comparison of Trump International Waikiki Hotel with Waikiki Parc Hotel
The hotel offers the promotion strategy that is one of the best in the hotel industry of hotels. The customers would get the best booking rate if it is done via the promotion and the hotel does not charge any resort fees. The hotel has the sound financial standing and it has enhanced team of hospitality management having experienced and seasoned caliber. It has significant global scales and has public and marketing relations. It has market alliances and public relations. It has high value experience of guest, which is delivered by the brand Halekulani. The service and product of the hotel has the product that is unrivaled and is placed in the global market.
The booking of the hotels are done using the online hotel booking sites and the rates for which vary with the on arrival bookings. The reservation done using the websites such as Agoda and Wotif would involve different cost and this cost differs from on arrival booking. The websites provide the customers with different advantages.
Event that was happening in the market at the given time of analysis:
The market of Hawaii was dominated by the sporting events that occurred in the Hawaii Island, Oahu, and Maui. The sporting events that occurred are the Iron man world championship, Xterra world championship and Hawaiian Airlines Rugby championship. The Hawaii tourism authority supports all the sporting events. The marketing program concerning the sporting events is to bring the sporting events of Hawaii at the global level. There are also many festivals that are observed during the given month of visit. The various festivals are Honolulu pride festivals, Talk story festival, and Hawaiian slack key guitar festival, Okinawan, Hawaii Burlesque festival and festival dances of love festival, Hispanic heritage festival, food and wine festival. There is also upcoming Hawaii international film festival.
Source: (created by author)
The graph depicts the booking rate of the two hotels selected for comparison.
The booking rate of Trump International Waikiki hotel for the month of September is $ 438 and the booking rate for the hotel Waikiki Parc is $ 479. When the booking rate for another time that is a week after the booking rate on mid of September is considered, it can be seen from the graphs that the rate has remain unchanged.
The booking rate for both the hotels are not changing during the period of analysis is that there were many ongoing festivals and sporting events in Hawaii. The hotels experience peak demand during this particular time and therefore the managements of the hotels does not change the price of booking. The price of both the hotels for the given period of analysis remains unchanged (Sisson & Adams, 2013).
Comparison of Trump International Waikiki hotels with the websites
Source: (created by author)
The graph shows the comparison of Trump international Waikiki hotel with the two websites that is Wotif and Agoda. It can be seen that the booking price of hotel is less than the websites. The booking rate of Trump international Waikiki hotel is $ 479 as compared to the Wotif for which the booking rate is $ 525. The price of Agoda stands at $ 515 against the booking rate of the hotel. The rate of websites for booking the hotel is more than the rate of the hotel because the bookings are done in advanced and this provides with the facility to avoid the booking in hustle. However, the booking rate of Agoda is lower than the Wotif. The booking rate for all the websites and the hotel is not fluctuating during the given time of analysis (Wood & Wood, 2013).
Source: (created by author)
The above graph depicts the comparison of the booking rates of Waikiki hotel with the hotel booking such as websites Anoda and Wotif. The booking rate of hotel Waikiki Parc stands at $ 495 during the mid September. The booking rate of hotel via the website Wotif is $ 535 and the booking rate for the website Anoda is $ 525. It can be seen that the booking rate of hotel is lower than those booked using the websites. However, the rate of booking thorough website Wotif is higher than the rate from the hotel-booking website Agoda. The booking rate of Waikiki hotel is lower than both the websites provided here. Therefore, it can be concluded that the on arrival rate of hotels are less that the booking done via the websites. However, it does not give the assurance of the availability of the rooms on the arrival date. There is no guarantee that the request would be granted (Weber & Dennison, 2014).
The price of booking rate hotels using the websites and on arrival during the period of analysis is remaining same. The reason that there is no fluctuation in the booking rate of hotels is that September is the period of festival and happening of the sports events in Hawaii and during this time, the hotel experiences huge demands and it is attributable to the fact that the rate remains unchanged. The demand of the rooms of the hotels rises and the price does not change experiencing the huge and stable demand (Buhalis & Crotts, 2013).
Comparison of Waikiki Parc Hotel with the websites
The reservation of the hotel prior to the arrival is done using the online booking sites such as Aroda and Wotif might leads to increase in the cost. The booking through websites would guarantee the best price to the customers. Booking the hotels room using the websites of Agoda comes with the advantage of booking that the customers can book the same room at the lower price for the same dates that is bookable on other websites. The booking done prior to the arrival comes with many advantages (Samidjen et al., 2013).
Recommendation and Conclusion:
For hotel Trump International Waikiki hotel, the booking that is done prior to arrival using the online booking websites Aroda would be more beneficial to the customers. This is so because the rate of booking the hotel rooms is less expensive than the booking done via Wotif. For the booking of hotel Waikiki Parc hotel, the booking done through the website Anoda is recommended as the booking rate of the hotel using this website is lower than the Website of Wotif. When the two hotel booking websites are considered, then the rate of booking done through the Anoda is lower than the booking done through Wotif.
On the basis of finding and analysis, it is recommended to make the booking of the hotels should be done via the hotel booking website of Anoda. The reason behind this is that the booking rate of Anoda is lower than the booking done through Wotif. The recommended hotel to the customers would be Trump international Waikiki hotel and the reason for selection would be the booking rate. The booking rate of Trump International Waikiki hotel is lower than the Waikiki Parc hotel. Therefore, the booking of the hotel Trump international Waikiki would be done through the website Agoda.
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