Australian Fashion Designs (AFD) is a Brisbane based business with design offices in both Melbourne and Sydney which has traditionally sold women’s clothing to retail outlets through sales representatives, and wedding dresses directly to customers through wedding representatives. The business works with two fashion clothing manufacturers in China and New Zealand, with delivery through the postal service.
The sales representatives are given their own retail stores to work with. This is so stores who are selling AFD products are not approached by more than one sales person. Depending on the number of stores, more than one sales representative may be assigned to one sales area. The retail stores are charged for the product at the recommended retail price less a discount. The amount of this discount varies according to the volume of stocks bought by the store and is normally assigned by the sales representative when they gain a new client.
The wedding representatives also sell the dresses at recommended retail less a discount which is the same for all wedding representatives. As these wedding representatives sell to private people rather than businesses, AFD does not want to keep a record of who they sell to. They must pay for any orders at the time they order however the head office wants to be able to see a total of how much they order every year. Depending on the volume of orders, more than one sales area may be assigned to one wedding representative.
The business was started by the business owner, Julia Spencer who initially undertook all the ordering and selling however the business has now grown to include both part-time and full-time employees. The organisation is also looking to expand further into men’s clothing. Currently the business still has manual stock control and customer relationship systems which have worked well in the past and an off-the-shelf accounting system which is used to manage the accounts receivable and accounts payable of the business.
Although the off-the-shelf accounting package is used and email for communication with suppliers and customers, there is currently a low level of computer use in the organisation. The sales people (both sales representatives and wedding representatives) use an AFD supplied phone and their own laptops, tablets, etc. to take and keep track of orders. The sales people phone orders in to head office and telephone to check on the progress of orders. This means that currently some staff at the head office almost exclusively handle telephone calls from sales people. These phone calls are often lengthy as some sales people only phone their orders in once a week, which concerns Julia Spencer as she does not know the value of the daily sales of each sales person, or who they are visiting as the sales people control their own schedule.
Although the manual systems for stock management and customer relationship management have worked in the past, Julia Spencer and the new purchasing manager Nicolas Steven and the customer manager Sheela Brown feel an information system could offer significant improvements to the work processes currently in place.
Sheela Brown would like the sales people to order products online as they make the sales. One of her requirements would be to enable the sales people to "check in" online at every retail outlet they visit whether they make a sale or not. This is so she can check what sales calls they make. The sales people are concerned that this takes away the autonomy that they currently have. On the other hand, Nicolas Steven would like to run a report once a month that shows stock levels and how long each product line takes to sell. He would also like to make bigger orders more often to take advantage of smaller shipping costs per piece of merchandise and bulk ordering discounts offered by their suppliers.
A JAD session with key stakeholders revealed the following information. The business processes described below are the system requirements for this information system solution:
The AFD management team has heard of agile and iterative systems development methodologies but is unsure of their effectiveness for their project as there is little knowledge about these in the organisation. Therefore, they want you to write a report discussing the four (4) various methodologies of agile and iterative developments. State under what circumstances each one would be used and then make a recommendation for this project. To do well in this report you must use the detail from the case study in your report as examples, rather than given general information.
The following sections need to be included:
Your target audience is executive business people, who have extensive business experience but limited computing knowledge.
Review the AFD case study and complete the following task with reference to the information in the case study.
Currently there is not a strong reliance from AFD on computers to get their work done outside standard applications. Therefore, acceptance of the new system is a concern for the management team. They have requested that you write a brief memorandum commenting on adopting a User Centred Design (UCD) approach and setting a plan for the development of the Human Computer Interaction (HCI) when considering the CRM application. Briefly discuss UCD and HCI in general and investigate the implications of adopting a UCD approach on the project, introduce your plan supported by the principles of UCD and HCI, and then state why you would recommend this plan. You are expected to use theory in your response.
Your target audience is executive business people, who have extensive business experience but limited computing knowledge.
There is limited information available to you now but you are required to make reasonable assumptions based on the information that you have. Assumptions should be noted and specifically mentioned within your memo
Review the AFD case study and complete the following tasks with reference to the information in the case study.
You are permitted to make reasonable assumptions where necessary but these should be noted.
It is recommended that you review all documentation for this case study before finalising any single solution. Ensure that the required consistency has been included within and between each task solution. You may use a tool such as Microsoft Visio or www.draw.io to draw the models or neatly hand draw and scan into a pdf document. However, you should submit only one document.
Review the AFD case study and prepare an event table for the information system to support the business processes as described. Use at least the following headings for the event table:
Review the AFD case study to prepare a domain model class diagram for the supporting information system.
Solutions are expected to show:
Review the AFD case study and your event table solution from Task 3 to prepare a Use Case diagram for the supporting information system.
Prepare a Use Case intermediate description for the 'Takes Order' use case, as documented in the event table solution and the use case diagram solution.
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