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You are to write a report outlining the changes that have occurred in a business due to digital innovation using a work centred analysis approach. Two matrices will be required, 1) a work centred analysis (WCA) of a company of your choosing prior to a digital disruption event. This will involve a retrospective analysis and any assumptions, due to a lack of relevant information should be included. The second matrix will be another WCA of the same company after the digital disruption event. In the report you will need to provide an assessment of the effect of a digital disruption event, provide recommendations on how to handle the event and provide an implementation plan for your recommendations.


This is an individual assessment and needs to be submitted electronically through SafeAssign.

1.Identify the salient points associated with a digital disruption event in a company of your choosing.
2.Provide recommendations and an implementation plan to help the company cope with the event 

Work Centred Analysis before Digital Disruption

Work centred analysis or WCA is the method in any particular system, which eventually gives specialized analysis for looking into the process of the work that is done internally and the information system that is utilized for the purpose of business (Barrett et al. 2015). The digital disruption of all the companies of food and beverage has various effects in both after and before (Gregory 2015). The method of analysis of work centre always help in the reduction of the difficulties, which every company face while any complicated and complex situations are analyzed.

The following report outlines a concise explanation about the work centred analysis of a particular food and beverage company. The report gives a short explanation of any particular case study for a food and beverages company (Knickrehm, Berthon and Daugherty 2016). The work centred analysis before the event of digital disruption is also provided here. The work centred analysis after the event of digital disruption is also provided here. The details regarding the customer, product, business process, participants, information and technology are also given in the report (Davis et al. 2013). The problems of the case study are also identified in the report.  

Food and Beverage Company has various effects before and after a case digital disruption. Digital disruption is the alteration, which usually takes place when the new models of business and all the digital technologies directly affect the proposition of value of the existing services and existing goods. The food and beverage company often suffers through various problems due to digital innovation (Krämer and Kalka 2017). However, there are advantages as well. The F&B Co. requires digital innovation in their work explicitly. Each and every industry is maintained digitally in today’s world. There is a constant change in the digital world. Thus, digital disruption is required in all companies.

The food and beverage company before the digital disruption was facing major losses like incurring huge costs. Moreover, this company was also going through major and significant issues in streamlining their processes and improvising their efficiencies. The elements of work centred analysis framework are as follows:

Customer

The customer is the chief component of the WCA. These are mainly of two kinds like internal customers and the external customers (Ahvenniemi et al. 2014). The internal customers are directly related to the company like employees, suppliers, managers and many more. The external customers are those people, who are buying anything from the company. For a food and beverage company, the external customers are those people, who are buying food from the company (Peppard and Ward 2016). Most of the customers were not able to afford the products of the company due to extremely high costs before digital disruption.

Work Centred Analysis after Digital Disruption

Product

The second element of the work centred analysis framework is the product. The products of a food and beverage company are the food and beverages that are made from the raw materials for the customers (Davis et al. 2013). The customers are satisfied or dissatisfied with the products given to them. The raw materials of the products were extremely expensive before digital disruption.

Business Process

The business process is the third element of the work centred analysis. This business process is done, right from visiting the hotel or restaurant, placing an order, billing that order and finally the customers taking any particular product (Jung and Yoon 2012). All the processes are needed to be streamlined for the successful completion of the business processes. The food and beverages company was unable to streamline their processes before the event of digital disruption. The business process has three major parts. They are as follows: 

Participants

This is the first part of the business process element. The participants of the food and beverage company are the customers (Krämer and Kalka 2017). If they will not be present in the process, the entire business will go down.

Information

The second part of the business process is the information. This information is given by the bill related enquiry and the employee query in the department of accounts. Digital disruption is highly recommended for this particular part of the business processes. It improves the efficiencies and simples the process of searching of any information.

Technology

The third part of the business process is the technology. This is the most important part of the digital disruption (McQuivey 2013). If the technologies will not be updated, it is evident that the entire process of business will not work at all (Refer to Appendix). Before digital disruption the up gradation of the technology was extremely difficult.

Customer

The customer is the most important element of the WCA (Ardolino, Saccani and Perona 2015). The digital disruption is the reason for high price of the products. After the digital disruption took place in the food and beverage company, the handling of customers became extremely easier and simpler.

Product

The second element of the work centred analysis framework is the product. When the digital disruption occurred, the price of the raw materials was raised and thus the price of the products was also raised (Hartmann, King and Narayanan 2015). After the digital disruption, the price of the raw materials was raised. However, since it has helped in improvising the efficiencies and streamlining the processes, the digital disruption can be claimed as one of the best changes in the company.

Elements of Work Centred Analysis Framework

Business Process 

The business process is the third element of the work centred analysis. After the digital disruption, there was a huge change in the business processes (Peppard and Ward 2016). The processes off the business were streamlined and this was the most important benefit that the company got from the event of digital disruption. The business process comprises of three distinct parts. These are as follows:

Participants

Participants is the first part of the business process element. Customers are the participants of the business process (Adeoye and Elegunde 2012). After the digital disruption, there was a sharp rise in the price of the raw materials and products, and thus the company had lost a major part of their bulk amount of customers. 

Information

Information is the second part of the business process (Mcintyre, Melewar and Dennis 2016). The searching of information has become easy and simple after the event of digital disruption.

Technology

Technology is the third part of the business process (Barrett et al. 2015). The food and beverage company was extremely happy as they were able to upgrade their technology easily without any type of complexities.

The main problem that is identified in the case study include the huge cost that is incurred due to the entire change or the digital disruption (Ahvenniemi et al. 2014). This huge cost can bring major losses to the company and the company might not be able to overcome it (Refer to Appendix). 

The recommendations that should be given to the Food and Beverage Company are as follows:

  1. i) Proper Training: Training is mandatory for the food and beverage company. Significant training will help to reduce the complexity.
  2. ii) Regular Checking: The digital disruption should be checked regularly and daily before any type of disruption occurs.

iii) Enabling Proper People: Relevant employees should be hired so that there occurs so problem in the entire implementation of the recommendations.

  1. iv) Proper Maintenance: Maintenance is the first and foremost necessity for any type of digital disruption. Proper maintenance will be extremely helpful for the food and beverage company.

These recommendations will be a major help to the food and beverage company for overcoming their problems due to digital disruption. 

The four recommendations that are given for the food and beverages company can be implemented by following few steps. The steps for the implementation of the above mentioned recommendations are as follows:

Figure 1: Implementation Plan of Recommendations

Conclusion

Therefore, from the above discussion it can be concluded that, work centred analysis is the method for the analysis of any of the complex situations. The work centred analysis method is done by simply following some of the steps. The major elements of the method of work centred analysis mainly include customer, products, business processes, participants, information and technology. The digital disruption of any food and beverage company has before and after effects. The above report has outlined a brief description about the work centred analysis of a particular food and beverage company. The report has provided a brief description of the case study of the food and beverages company. The work centred analysis before the event of digital disruption is also provided here. The details regarding the customer, product, business process, participants, information and technology are also given in the report. The work centred analysis after the event of digital disruption is also provided here. The details regarding the customer, product, business process, participants, information and technology are also given in the report. The case study has several problems and all of them are also recognized in the report. The report also contains perfect recommendations and the implementation plan of the recommendations. 

List of References

Adeoye, A.O. and Elegunde, A.F., 2012. Impacts of external business environment on organisational performance in the food and beverage industry in Nigeria. British Journal of Arts and Social Sciences, 6(2), pp.56-65.

Ahvenniemi, H., Finley, B., Estrada, A.H. and Käki, A., 2014. 2.3 Creative industries and bit bang–how value is created in the digital age. Research Gate.

Ardolino, M., Saccani, N. and Perona, M., 2015, May. The Impact Of Digital Technologies And Ecosystems On The Servitizazion Of Companies: A preliminary Analysis. In Proceedings of the Spring Servitization Conference.

Barrett, M., Davidson, E., Prabhu, J. and Vargo, S.L., 2015. Service innovation in the digital age: key contributions and future directions. MIS quarterly, 39(1), pp.135-154.

Davis, B., Lockwood, A., Pantelidis, I. and Alcott, P., 2013. Food and beverage management. Routledge.

Gregory, J., 2015. The Internet of Things: revolutionizing the retail industry. Accenture Strategy.

Hartmann, B., King, W.P. and Narayanan, S., 2015. Digital manufacturing: The revolution will be virtualized. McKinsey Quarterly, Aug.

Jung, H.S. and Yoon, H.H., 2012. The effects of emotional intelligence on counterproductive work behaviors and organizational citizen behaviors among food and beverage employees in a deluxe hotel. International Journal of Hospitality Management, 31(2), pp.369-378.

Knickrehm, M., Berthon, B. and Daugherty, P., 2016. Digital disruption: The growth multiplier. Accenture Strategy, Tech. Rep.

Krämer, A. and Kalka, R., 2017. How digital disruption changes pricing strategies and price models. In Phantom Ex Machina (pp. 87-103). Springer International Publishing.

Mcintyre, C., Melewar, T.C. and Dennis, C. eds., 2016. Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Group Publishing Limited

McQuivey, J., 2013. Digital disruption: Unleashing the next wave of innovation.

Nbnco.com.au., 2017. The rise and rise of digital disruption | nbn - Australia's new broadband access network. [online] Available at: https://www.nbnco.com.au/blog/industry/the-rise-and-rise-of-digital-disruption.html [Accessed 29 Dec. 2017].

Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a digital strategy. John Wiley & Sons

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