Importance And Limitations Of Controlling In Business Management

Discuss About The Importance And Limitations Of Controlling?

Management is the process of running a business on behalf of the business owner. The main task of the management team is to utilize the resources effectively and to make decisions that will lead the business to achieve its goals and objectives. In my first year, working as a part-timer at McDonald restaurant, I was given a task of running a social media campaign that will promote the organization business. Having minimum knowledge of digital marketing, I had to apply the four function of management i.e planning, organizing, controlling and directing attain the goals set.

The planning process is the organization course of action. Upon finishing of the planning phase the resource of the organization is likely to be used effectively. Planning for the social media marketing campaign involved the process of writing down the goals, the target market, the hours spent in the social media, the resources required and the measures to be taken. The aim of the target I had set was to enable the organization to attain its objective of increasing its market share through reaching more target audience. As the head of the digital marketing campaign, I had to plan for resources that were required. The importance of the business planning is that it helps the organization get a clear understanding of the business and market in which it operates in.

After the planning phase, the second function is the organizing function. It is not possible for a single person to handle all the tasks by himself, there must be task delegation. The process of organizing includes directing and coordination of various activities to ensure that all the team members are fully aware of the task that is awaiting them and the objectives set to be attained (Open.lib.umn.edu, 2016). All the team's members were aware of their responsibilities in the digital marketing campaign

Directing function is the third management function.This function helps the management of the control and supervision of the staff action. It, however, provides guidance to the workers in the right direction. Throughout this process, the organization will achieve its goals alongside accomplishing the employee personal goals. At this stage, I motivated my group while ensuring there was effective communication.

Controlling helps in the coordination process and planning process. Controlling is utilized by managers at all level .The controlling function is characterized by a forward-looking feature. Controlling place its focus on the expectations of the projects so that in case of any requisite the follow up can be made. The controlling function is dependent on the planning function, if the planning was not made at the initial phase then the controlling phase will be no meaning (Open.lib.umn.edu, 2016).

Organizing

It is very costly process to monitor the performance the employees, one has to put in a lot of attention .Organization do spend a lot of money in the installation of the control systems .The external factors cannot be controlled by the organization. Lastly, the employee might resist the control and this can lead to the reduction in the controlling (Open.lib.umn.edu, 2016).

It is evident that management cannot be an easy task to define but the function of management aid in the demonstration of the good work that should be done by managers.

Management theory comprises of various theories. It is the responsibility of the organization manager to the management theory that they apply they do it well (Rao, 2012). When the organization management relies on the opinions from the outside environment on the happening of the internal environment of the organization, this can be of great significance to the company and the management (Gartenstein, 2011).. This paper researches on the management theory that is applied to the McDonald organizationUnderstanding of the management theory is beneficial as it aids the manger in knowing which theory is best applicable in the workplace under what circumstance. The theories of management implemented by the organization of McDonald shows the various aspect of the classical management. The organization shows how their style of management has led the organization to achieve its goals and being at the edge of the competition (Shethna, 2015).

The most important development in the management took place in the 20th century. Fredric Taylor was the earliest theorist. Taylor had a team that studied the work process scientifically (Mindtools.com, 2010). They were keen on studying how work was done and how the performance of work affected the productivity of the worker. Taylor believed that overworking people was not an efficient way of improving the way work was done. In the book published by Taylor” principle of scientific management”, it was clearly indicated that job simplification and optimization could increase the productivity of work (Markgraf, 2016). The theory state that it is of significance for managers and workers to corporate together in order to do business. This was on the contrary of how the accounting at the workplace was running their activities, there was a limited contact between the management and the workers, as the managers and left the workers to produce on their own without guidance and motivation. The main motivation that workers found was in continuous employment, therefore there was incentive to perform the task efficiently or quickly as possible. Taylor had a strong belief that all workers were motivated by money. Taylor introduces the idea of a “fair payday for a fair days work”, this simply meant that an employee who did not work hard be-productive did not receive much as the employee who had been very productive. Taylor was mainly interested in the efficiency of the work productivity. A conclusion was made that there are people who could work more proficient than others. They were the people that managers were seeking to hire. Selection of people with the right skill for a job was another significant part of the efficiency of the workplace. The Taylor scientific theory is clear in the McDonald particular systems, training and education of the employee for better performance.

Directing

Taylor developed a four principle that was could help in the efficiency of an organization.

The use of the scientific approach to determine the most effective way of a particular task performance and study of work could be used as a replacement for common sense and simple habit.

The workers should be trained to work at the maximum efficiency and they should be matched based on their competence to perform a task rather than being simply assigned any task.

Performance of the workers should be monitored and supervisors should provide instructions so as to ensure that the organization is using the most efficient working ways.

Work should be allocated between the workers and the managers, this will enable the managers to use their time to train and plan, hence allowing the workers to perform well their task.

The theory of scientific management indicates that there is only one way to work in the organization. The theory is in the opposition to the teamwork in the organization as a practice. The theory breaks down the task into various steps and places emphasis on how each person can perform their task.

The human relation method place emphasis on the need for an understanding that is clear on the significance of the human attitude and capabilities in the approach to the effectiveness of the organization (Bianca, 2018). The theory seek to respond to the social pressure that is emerging with a keen eye on the employee treatment at the place of work. Is clearly state that the people require the companionship, for them to have a sense of belonging, they need to seek satisfaction in the work social relationship that they form. In a study conducted by Elton Mayo, people at the workplace are more aware to the teams of self-governing, and when they are involved fully in a two-way consultation in the decision that affects them, they will be committed highly to the goals of the organization and the management. The belief that human relationship is the better method for work productivity improvement still persist in the various organization (Mulder, 2011). McDonald focuses on the employee motivation in order for it to retain its customer satisfaction need.

The human relation theory has various strength, they include: First, the theory places a lot of emphasis on the appreciation and recognition of the worker. It considers the well-being of the employee at the workplace. Lastly, the theory focuses on the building of a relationship between the employee and the manager (BusinessDictionary.com, 2014).

The human relation theory has its weakness too, the theory put a lot of simplification of the human behavior. The theory places its strategies on the behavior prediction vs the behavior that is observed.

Conclusion

Many managers have recognized the effect of management theory and its benefit to the organization productivity. McDonald is no exception, the organization has embraced various management theory that has led to the organization better performance. The organization has continuously motivated its employee ensuring there is a good relationship between workers as it realizes the impact it has on the productivity of the organization. The organization has been able to stay ahead of competition due to its constant dependent on various management theory and knowing which theory to apply under what circumstance.

References

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