Discuss About The Indian Journal Of Science And Technology.

Plan and Scope of Mitigation Process

Discuss About The Indian Journal Of Science And Technology.

The orange organization has claimed the fact that in collaboration with partner Sonata, it has completed 100 % acquisition of Airtel (Fuller, Dunn and Surya, 2015).  In January 2016, the signature agreement was done with Bharti Airtel International. After that Orange has obtained all the possible approbation which is needed for completing the given transaction. Airtel is a well-known mobile operator which is based in Sierra Leone with 1.3 million customers. Orange is considered to be as one of the leading organization in the telecom domain with a sale of 40.9 billion customers (Mburu and Rotich, 2017). The organization has a sale of 40.9 billion euros in the year of 2016. This organization comes up with 155,000 employees till the year 2016. The organization has customers from both the domain that is mobile customers and some fixed broadband customers. Orange is known to be a leading organization which provides both IT and telecommunication services to various organization.

In the coming pages of the report, a proper idea has provided regarding the merging process of Airtel with the orange group. Along with this, the background synopsis of the orange group has been discussed in detail. A Gantt chart has been provided which provides an idea regarding the migration process of Airtel into Orange group. A discussion has been a list of packages which the orange brand will use for attracting customers from Airtel. After that, the organization structure of Airtel and Orange has been discussed in details. An analysis has been done regarding the customer base and strategies has been discussed which can be used for attracting new customers.

The orange organization is generally listed on Euronext Paris (Symbol ORA) and New York stock exchange has been discussed in details (Du et al., 2017). Orange is known to be a worldwide organization in the domain of telecommunication which has a sale of around 40.9 billion euros. Orange group comes up with 263 customers which is inclusive of mobile customer and some fixed broadband customers. Orange is known to be global provider of IT and telecommunication to the various multinational organization. Orange is listed on Euronext Paris (Symbol ORA) and New York stock exchange. The investment has been planned in the upcoming years which can easily enable the various customers in Sierra Leone to provide easy support to Sonatel group (Rumanyika, 2016). It aims in providing advantage from Orange group to easily expertise and provides momentum to innovation and proper development of the digital ecosystem. Orange is a well-known organization which is a leader in both domains that is global IT and telecommunication. In 2015, the group comes up with a strategic plan which is known as “Essential 2020” which places the experience of the customer at the given heart of the strategy.  The main notion of this organization is to allow benefit for the digital organization along with the power of new generation networks.

Method of Acceptance of Brand Orange

Various teams at an organization with being affected by conflict along with population and NGO which is used for empowering. It also emphasizes to ensure the fact that population is affected to provided population access to total digital life (Scharwatt and Williamson, 2015). Airtel organization will be easily accepted among the people as an orange organization is popular in this country. The organization has also collaborated with various kinds of bodies like national and international non- government firm. The orange organization is aimed at providing transformational changes which help in providing a direct relationship with various people. It also aims in providing direct impact and promotion of empowerment (MBATI, 2015). It should be carried out through empowering by providing ability with a decent life. The orange organization believes the fact that it comes up with two centers of value and so there should be any programming which can be used as the center of values.  After migration, the brand orange will be accepted instead of an old brand that is Airtel as the organization is very much committed to providing proper kind of share and responsibility. Orange group has been strengthening in its operation in West Africa.

In IT (Information Technology) migration can be defined as a method which can be used for use of the operating environment, in most of the cases it is seen to better (WANJIRU, 2016). The migration of Airtel into Orange group comprises of various hardware and new software or both the requirements. The migration process makes assurance of the fact that the old setting is not changed and the current application will easily continue to work as per the requirements. Various kinds of things should be taken into account that workstation of Airtel will be needed that comprises of a large number of this like Microsoft.NET framework, proper operating system, a proper system with 4GB of ram memory, clean build technology (KAPAI, 2015). Some of the general requirements are the total size of the shared global area, the average size of program global area, proper kind of client and server configuration, average number of concurrent connection, multithread shared configuration and various kinds of application.

The orange organization should take into account a large number of steps like

• Development of a detailed plan which can be used for migration plan which covers all the required dimension.
• Identification and optimization of a proper kind of network approach
• Architecture and validation of a given network for proper high availability and security.
• Reviewing and improving the whole process of call routing
• Maximization the accuracy and efficiency which can be used for integration in a different system.
• Creation and documenting of the step by step method.
• Development of an effective test strategy along with performing a proper kind of pilot migration.
• Train operation and technical staff along with coordination among with different staff members.
• Identification of various kinds of risk and development of proper kind of plan for support.
• Partnering for success with a qualified migration and program management team.

Fig 1: Organization Structure of Airtel  

(Source: Karanja, Namusonge and Kireru, 2018)

Airtel organization comes up with a hybrid structure which provides a lot of advantages. The organization is planning to go into the new B2B market, new kinds of products for its staff members (Karanja, Namusonge and Kireru, 2018). The functional area of the organization comes up with some of the advantages which provide a slow response to various kinds of environmental changes. The whole concentration of the organization is all about operating within the organization along with the poor value of availability. Structural need focuses on the lack of a proper kind of communication between the different functional group of the organization (Folkinshteyn, Lennon and Reilly, 2015). This has ultimately led to a lack of a different kind of communication among the functional group of an organization. This has ultimately made the whole organization very slow and flexible. Due to new hybrid organization structure, Airtel has come with a large number of features like divisional, geographic and horizontal structure, improving business efficiency, proactive with a different kind of flexibility, improving the power of various employees. This new kind of feature comes up with various kinds of divisional features like creation of B2C and B2B business verticals, decentralization way of decision making, integration of various customer-centric, excellent kind of coordination (Stork and Esselaar, 2017). This comes up with a large number of geographic features like grouping in a regional way, better kind of customer and distribution reach.

Fig 2: Organization Structure of Orange group

(Source: Coelho, 2017)

Orange is a well-known organization which has signed a good deal which with Bharti Airtel which can be used for acquiring two well-known branches. Both the organization did not reveal the value or amount of deal (Coelho, 2017). But various analysts have made an assurance of the fact that the total deal was of value 800-900 million dollars. Both the organization have signed a proper value of the deal in the month of July. The outlay for the total transaction is dependent on financials of Airtel which are two subsidiaries by the end of March 2016. It is equivalent to 7.9 times the Airtel in both the countries at the given time. As per the completion of the organization is approved by the required authorities.

Airtel is a well-known organization which comes up with 50% of the population. Sierra Leone generally tends to offer a certain amount of considerable growth. It was particularly seen when the significant amount of investment was there for extending the 3G network. Orange will maintain the same level of service to the customers (ODHIAMBO, 2015). Orange will try its best to provide a good amount of coverage in Freetown and other major regions of the country. Orange group has planned a certain lump sum amount of money which will help to provide better value of customer base. Orange group also focus to provide expertise and innovation which is seen in the development of the digital ecosystem (Munyegera and Matsumoto, 2014). Some of the latest launches in Liberia and other countries have resulted in the better joining of Orange group.

Telecomm operator that is Bharti Airtel focus to grow into the market with an average share value of 29.37%. The data from various reports have shown that the total customer base is of 946.66 million (Kabbiri et al., 2018). At the time of earning call, Airtel has made confirmation of the fact that subscriber base in India has crossed the required value that is 300 million, whereas the total value reached was of 413.8 million in the various organization. Airtel has made confirmation of that fact that the total rollout has reached a value of 107,000 mobile broadband services in the last few years. The telco group has made a profit of 24 crores in India which is the highest in any single year by the organization (Sekantsi and Motelle, 2016). Airtel has revealed the fact that the value of tax has fallen much below. The value of earnings before interest has also made a downfall. The operating value has showcased a large number of operation.

There is a large number of strategies which can be used for attracting a large number of customers (de Bruijn, Butter and Fall, 2017). There is a number of methods which can be used for increasing customer retention which is implemented and can easily have a massive amount of impact on the required business.

Reduction of Attrition: In the many of the cases it is seen that the organization loses some of its valuable customers. But only some of fail to recognizes the fact that how their customer base will become active again (Sujata et al., 2015). Airtel should start to invest an enormous amount of time, effort and various kinds of expense which can be used for building a proper kind of customer relationship.

Sell and then sell again: So many organizations around the globe have made clearance of the fact that people required an excellent amount of customer of the base while chasing more amount of business. Selling has begun with passage when a particular organization makes the value of required one.

Extraordinary customer base: A proper amount of method should be provided which can be keeping the various customer (Ongache, 2015). Moving various kinds of the customer is so much satisfied which is treated about the fact that how it can be easily dealt with. Airtel should move into providing a large number of products and service which can be easily gained by dealing with a large number of customers.

CRM system: CRM system is a well-known tool which can be used for effectively attracting a large number of customers (Fisher, 2015). It is a well-known strategy which is used for managing the relationship of a customer. It is a well-known tool which can be used the connecting organization to customers and various kinds of streamline processes.

Conclusion 

The above discussion relates us to the fact that this report is all about migration of Airtel into orange worldwide. In the above section of the report, an idea has been given with respect to  Orange organization. After that, a proper Gantt chart has been provided which provides the migration roll. Various packages have been discussed which can be used for attracting customer from Airtel. Different hardware and software technologies changes like core and access network have been discussed in brief. A number of Airtel sites in the organization along with   the migration process which can be used for attracting customers. A proper comparison has been provided Organization structure of Orange vs Airtel. The customer of Airtel has been discussed and after that various strategy has been discussed in detail which can be used for attracting new customers. Airtel is a well-known mobile operator in Sierra Leone along with its customer base has been discussed in details. The main growth is seen in the investment which is made from the 3G network. This particular network offers some kind of services in Freetown and major town, Sierra Leone. It mainly tends to provide a large number of services to customers who are outside the major areas. The planned investment in the upcoming years will provide a proper customer in Sierra Leone which will benefit to Sonatel group. In March 2015, the group comes up with a new plan known as “Essential 2020” which puts the strategy of the customer at its strategy.  The ultimate goal is to allow them with full benefit from fully digital networks and along with the power of the new generation.

References 

Coelho, M., 2017. Sonatel (Doctoral dissertation).

de Bruijn, M.E., Butter, I.C. and Fall, A.S., 2017. An ethnographic study on mobile money attitudes, perceptions and usages in Cameroon, Congo DRC, Senegal and Zambia.

Du, L., Zhou, A., Patel, A., Rao, M., Anderson, K. and Roy, S., 2017. Unique patterns of organization and migration of FGF-expressing cells during Drosophila morphogenesis. Developmental biology, 427(1), pp.35-48.

Fisher, J., Oteng-Ababio, M., Yemmafouo, A., Ngouanet, C., Lukwale, S., Esson, J. and Smout, I.K., 2015. Mobile telephony services and rural-urban linkages.

Folkinshteyn, D., Lennon, M.M. and Reilly, T., 2015. The Bitcoin mirage: an oasis of financial remittance.

Fuller, G., Dunn, A. and Surya, V., 2015, March. Nature's rheologists: Lymphatic endothelial cells control migration in response to shear stress. In APS Meeting Abstracts.

Kabbiri, R., Dora, M., Kumar, V., Elepu, G. and Gellynck, X., 2018. Mobile phone adoption in agri-food sector: Are farmers in Sub-Saharan Africa connected?. Technological Forecasting and Social Change, 131, pp.253-261.

KAPAI, R., 2015. Determinants of Customer Retention in the Mobile Telecommunication Industry in Kenya: A case of Airtel Kenya. Strategic Journal of Business & Change Management, 2(2).

Karanja, K., Namusonge, G.S. and Kireru, C., 2018. Role of Talent Acquisition Processes on Competitive Advantage of Telecommunication Firms in Nairobi City County, Kenya. IJASSH.

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Munyegera, G.K. and Matsumoto, T., 2014. Mobile money, remittances and rural household welfare: Panel evidence from Uganda. Tokyo: GRIPS.

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Scharwatt, C. and Williamson, C., 2015. Mobile money crosses borders: New remittance models in West Africa. GSMA, London.

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Sujata, J., Sohag, S., Tanu, D., Chintan, D., Shubham, P. and Sumit, G., 2015. Impact of over the top (ott) services on telecom service providers. Indian Journal of Science and Technology, 8(S4), pp.145-160.

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