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The Case Study of Great Wall Motors

Describe about the Introduction to Management for Concept of Perception.

1. As per the question, this is helpful to identify the concept ‘perception is reality’ and how the predictions are differed from the reality. In this context, the case study of Great Wall Motors has tried to demonstrate the difference between the anticipation and the reality. Moreover, this study has also tried to highlight the consumer’s perception regarding the vehicles manufacturing procedure.

According to Alvesson and Willmott (2012), in this case, the business of Great Wall Motors has tried to enhance the market of business in Australia. It also aims to be the Great Ute of Australia. In this context, it can be seen that Great Wall Motors focused to praise to the 70 dealers by giving them reliability, safety, technology and the reassurance. In this context, reassurance is helpful to receive a 3 year and 100000 kilometre warranty in the vehicles of the Great Wall Vehicles.

Nevertheless, it can be criticised that the warranty, which has given by the Great wall Motors is different from the concept of warranted (Anderson et al. 2015). In this connection, it can be observed that Toby Hagon and his companions have bought a model of Great Wall Motors such as X240 and then drove it over different Australian deserts (Haddow, Bullock and Coppola 2013). Therefore, it can be stated that it is necessary to provide the dealers warranty for the cars. This would the predictions of the Great Wall Motors and makes the business (Albert and Beatty 2014). From the point of the buyers, Hagon identified that the model X240 was running better into the off-roading and was poor in the travelling of normal roads (Chance and Brooks 2015). In addition, Hagon also mentioned that X240 was sub standard quality. In case of four wheeling cars such as X240, the outback is not required. The most important thing, which is mentioned by Hagon is that the concern regarding safety and quality, are not the ultimate issues with the Chinese cars. In this point, it can be demonstrated that the perceptions are different from the reality in case of Great Wall Motors (Albert and Beatty 2014).

On the other hand, Hagon represented in his review was that X240 Ute made a negative impact on the consumers. After that, Australia’s safety department has been decided that whether they need to recall the 25000 vehicles after the discovery of the asbestos components. Groff and Jones (2012) opined that the presence of the asbestos components in the car engine of X240 Ute reflects to exhaust the system. This is a serious problem, which have been facing by the most of the Australian users. It can be observed that due to the use of asbestos in the car engine, the Australian may suffer from the lethal diseases. The uses of asbestos can reduce the consumer’s willingness to purchase the particular model from the Great Wall Motors and make a bad impact in the market of Australia. Therefore, it can be stated that this car manufacturing company is worsened by asbestos situation (Alvesson and Willmott 2012). 

2. A group of naturally occurring minerals that have a fibrous crystal nature is termed as asbestos. Asbestos was a well-liked component for vehicular brakes due to its capability to resists heat. Most of the automobile industries are exposed to asbestos dust from brake as well as clutch.  Ateco discovered asbestos in a small number of gaskets for Chery brand means of transportation. However, the removal of asbestos constituted an insignificant asbestos related health risk. When Ateco discovered the problem related to asbestos, they instantaneously had their suppliers alter these parts on all new cars imported from China. They started working with authorities in order to determine the steps that need to be taken in reaction to the problem (Adeyemi 2016).

Differences between Anticipation and Reality

Ateco replaced the asbestos gaskets at their own cost. The company also prepared instruction that is related to safe handling of the material for the workshops in Australia. Ateco Automotive asked the proprietors to return the cars to their dealership. According to the automobile industry, gaskets in the engine are likely to exhaust the engine as well as the system however; it will not present any risk to the customers while using the automobile. Previously, the automobiles were manufactured with automotive hood liners that are mainly assembled from asbestos fibers. Despite, being fire-resistant, asbestos leads to mesothelioma that also causes cancer (Parodi et al. 2014).

The company had recalled more than 25,000 Chery and Great wall Motor cars as 30 diverse gaskets were found to restrain asbestos. They advised the customers not to perform any maintenance by themselves as that might lead to disturbances in the gaskets. Ateco also refused to comment on the fact that whether the asbestos contained gaskets. The common part where asbestos are likely to occur includes brakes that in turn relies on the forces of friction to function in an appropriate manner. The use of asbestos for brake linings was never deserted completely. The high-end import companies till make the use of asbestos (Wu 2015).

Ateco also handled the problem by making the use of simple procedures such as sanding-down the brake rotors that helps to release supply without difficulty into the nearby air supply. However, if asbestos are in the form of friable it will become difficult for the automobile industry to find the asbestos. This is mainly because, friable asbestos are mainly found in the form of powder. Ateco uncovered the presence of asbestos in a number of gaskets. It also notified Great Wall as well as Chery. It was later proved that there were more than eight gaskets in the asbestos. The company mainly banned the possession of supply as well as the fitting of asbestos products to motor vehicles. They also advised the customers not to blow dust out of brake drums (Cox and Cox 2013).


3.
As per the case study, it can be stated that the organisations have been facing with a major public relations problems, which have been dealing Ateco and their Great Wall and Chery brands. It can be seen that X240 Ute has been using asbestos in the car engine (Ross 2016). Ateco had primarily identified the issues and Great Wall Motors immediately change the suppliers and in turn they imported components from other suppliers of China. Ateco also tried to make a plan in order to mitigate the existing problem. In this context, Ateco started to work with the authorities of the car production organisation (Alvesson and Willmott 2012). Nevertheless, Ateco did not inform to the general public regarding this issues. Ateco has alleged that the Chinese manufacturing company are seeking for the safety and are also willing to purchase the vehicles, which are asbestos free engine (Hislop 2013).

As per the statement of Paul Bastian, the Australian Manufacturing Workers Union, Ateco has demanded and ensured that Ateco would change the use of asbestos from the car engines and replace it with the other gaskets. Moreover, the cost of the other gaskets would be paid by Ateco. Nonetheless, Haddow, Bullock and Coppola (2013) argued that if any of the officers of the company, Ateco has broken the Australia’s laws and regulations, which is related with the health as well as with safety of the consumers, then the existing problems cannot be mitigated (Haddow, Bullock and Coppola 2013).

Consumer Perception regarding Vehicle Manufacturing Procedure

The effect of this asbestos problem makes an adverse impact in the shares of the Great Wall Motors. As a result, the Hong Kong stock exchange would be significantly decreased. Moreover, Chance and Brooks (2015) added that the problems, which arose in the Australian market, could be discussed that due to the lack of concern of the Chinese workers, this problem has been occurred. This in turn makes a reflection in the car export, which has significantly decreased in the market of Australia (Groff and Jones 2012). As a result, it can be seen that after this issue, nearly 55 countries has banned the use of asbestos from the year of 2003. In this purpose, Albert and Beatty (2014) questioned that after the using of asbestos, the trend of the import of Great Wall Motors and Chery Cars have been decreased. Therefore, in this context, it can be stated that Ateco Company was disappointed with the situation as well as was also surprised. Moreover, Albert and Beatty (2014) identified that it is more difficult in case of making of further decision). The customers may not be satisfied with this decision. The reputation of the organisation has been going down. The resale value of the vehicles has continued to diminish. Therefore, it can be stated that Ateco can greatly deal with the Great wall and Chery Brands (Albert and Beatty 2014).

4. Stereotypes are mostly enveloping. Most of the scientists refer to stereotypes as empirical generalization and they are mainly foundation of scientific theory. The stereotypes related to furniture are controversial as a furniture is a harass to move. On the other hand, extra furniture that is stored in a basement seems to replicate faster than rabbits. However, it is reasonably argued that stereotypes are more or less true. Stereotypes are not always true as the electric power is a prototype shift off the gasoline-fueled position quo. A change is always considered as an uncomfortable procedure. A stereotype is a type of generalization that connects a group to one or more general characters (Correll et al. 2015).

In order to determine the negative effects of stereotypes it is important to perform a series of tests that will help to get rid of the detrimental situation. An individual is more likely to become aggressive if the person goes through a prejudiced situation. Stereotypes are also likely to lead to low morale for the individuals as well as groups. It also leads to criticisms as well as negative results in losing faith and motivation. Stereotypes are also likely to lead to legal nervousness, as there is high probability of getting affected due to biased behavior (Lamont, Swift and Abrams 2015).

The negative stereotypes can be reduced by demonstrating institutional commitment to multiplicity through tactical policies as well as mission statements. It is also important to educate the organizational leaders on how stereotypes have an effect on hiring as well as assessment choices. It is also important to expand the members of all hiring committees. It is important to implement policies that will discourage discrimination as well as stereotyping. Diversity requires to be provided. Stereotyping also leads to distinction that changes the settings in the automobile industries. It is important to adopt non-stereotyping techniques that will help to break the stereotype habits (Martin, Torabi and Robbin 2012).

Asbestos Problem and its Effects on Great Wall Motors

A stereotype in an organization mainly takes place when a task is described in a poor way. In order to reduce the negative impacts of stereotypes it is important to reframe the entire task. In other words, it is important to use diverse languages that will to describe the task in a convenient way and reduce stereotypes. Due to stereotype, an individual is also likely to display a lack of self-control. This will also lead to lack of making proper decision. Stereotypes also lead to poor performance in the economy that also affects the health of the individuals in the organization. It is also aggressive, as the loss of self-control will lead to the loss of productivity. It is very important to eradicate this negative stereotypes so that the organization can prosper and the individuals are able to gain the self-control (Mackie and Hamilton 2014).

References

Adeyemi, I.O., 2016. Development of Asbestos-Free Automotive Brake Pad Using Ternary Agro-Waste Fillers. Development, 3(7).

Albert, M. and Beatty, B.J., 2014. Flipping the classroom applications to curriculum redesign for an introduction to management course: Impact on grades. Journal of Education for Business, 89(8), pp.419-424.

Alvesson, M. and Willmott, H., 2012. Making sense of management: A critical introduction. Sage.

Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D. and Cochran, J.J., 2015. An introduction to management science: quantitative approaches to decision making. Cengage learning.

Chance, D.M. and Brooks, R., 2015. Introduction to derivatives and risk management. Cengage Learning.

Correll, J., Wittenbrink, B., Crawford, M.T. and Sadler, M.S., 2015. Stereotypic vision: How stereotypes disambiguate visual stimuli. Journal of personality and social psychology, 108(2), p.219.

Cox, I.W. and Cox, R.T., Borealis Technical Limited, 2013. Method for reducing aircraft maintenance costs and time out of service. U.S. Patent Application 13/671,561.

Groff, T. and Jones, T., 2012. Introduction to knowledge management. Routledge.

Haddow, G., Bullock, J. and Coppola, D.P., 2013. Introduction to emergency management. Butterworth-Heinemann.

Hislop, D., 2013. Knowledge management in organizations: A critical introduction. Oxford University Press.

Lamont, R.A., Swift, H.J. and Abrams, D., 2015. A review and meta-analysis of age-based stereotype threat: Negative stereotypes, not facts, do the damage. Psychology and aging, 30(1), p.180.

Mackie, D.M. and Hamilton, D.L. eds., 2014. Affect, cognition and stereotyping: Interactive processes in group perception. Academic Press.

Martin, E.V., Torabi, M.R. and Robbin, A., 2012. Bicyclists' violations—automobile drivers' fault? simultaneous increases in population-level bicycle violation and safety in a complex adaptive system of social traffic behaviour.Injury prevention, 18(Suppl 1), pp.A222-A222.

Parodi, S., Santi, I., Marani, E., Casella, C., Puppo, A., Vercelli, M. and Stagnaro, E., 2014. Risk of Non-Hodgkin's Lymphoma and Residential Exposure to Air Pollution in an Industrial Area in Northern Italy: A Case-Control Study. Archives of environmental & occupational health, 69(3), pp.139-147.

Ross, D.F., 2016. Introduction to e-supply chain management: engaging technology to build market-winning business partnerships. CRC Press.

Wilton, N., 2016. An introduction to human resource management. Sage.

Wu, Z., 2015. Study on the Marketing Strategy of China's Independent Brand Car-Taking Chery A3 for Example. Management & Engineering, (19), p.86.

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