Entrepreneurial Activities Of Linfox Logistics: Opportunities And Growth Strategies

About Linfox Logistics

Discuss about the Entrepreneurial Business Planning Of Linfox Logistics.

The entrepreneurial course offers the students with several opportunities and a broad range of topics essential for leading the entrepreneurial ventures, including idea generation, raising capitals, marketing strategies, feasibility analysis and others. In the words of Drucker (2014), Entrepreneurship is all about ambiguity, failure, risk as well as success. It is just about embracing it and learning from it. The purpose of the report is to throw light on a well established entrepreneur Lindsay Fox and his business Linfox Logistics. The report will throw light on the interaction of the venture with its ecosystem, opportunities and execution of the entrepreneurship and how the venture progressed as compared to the theories. In addition to this, the report highlights the critical evaluation of the entrepreneurial finance, law and marketing of the venture. Lastly, it will discuss about the growth strategies being adopted by the venture and the possible harvest initiatives of the venture.

In the year 1956, Lindsay Fox, the founder of Linfox Logistics started with a single truck in Melbourne, a city of Australia. Over the decades, several new businesses have grown through mergers and acquisitions like Mayne Logistics, Provincial Freight lines and FCL Interstate Transport Services as well as some forming joint ventures like BevChain with the Lion Nathan and operating in the resources sector with Agility Logistics (Linfox.com, 2018). In modern days, the venture of Linfox Logistics has grown to a huge extent with more than five thousand trucks and it is a part of broader Fox Group, which includes the following;

• Linfoc Property Group.
• Linfox Armaguard.
• Linfox Airports.
• Fox Classic Car Collection.

The company owns a large industrial property portfolio, with around half a share in the business park, currency management outfit Armaguard and two airports. Lindsay Fox owns this venture, which is now considered to be the biggest private logistics company of Australia. The company has over five thousand trucks all across ten countries in the Asia Pacific region. However, Fox is no longer involved into daily operations, leaving the management to his son, who is now the executive chairman of the logistics venture and runs the business (Mhsentrepreneurs.com, 2018).

Linfox Logistics delivers service excellence as well as adaptable supply chain solutions all across Asia Pacific. The venture is currently seeking for several opportunities of interests from the Aboriginal and Torres Strait Islander section, wishing to be regarded as the Linfox Ready Programs. The venture invites the expressions of the interests for permanent roles of driving. The company has offered more than 23,000 employees with jobs in more than ten countries working with technologies and the state of art equipments (Linfox.com, 2018). Moreover, Linfox Logistics has helped in shaping the future of the employees in their development, innovation team and strategies.

Entrepreneurial Activities of Linfox Logistics

In addition to the job opportunities, the company also offers its employees with training and induction facilities, which have helped the business, succeed to a huge extent. According to the company’s mission and vision, when they drive the professional development for their employees, they drive the ongoing success as well as growth of the overall business (Brenkert, 2017). Moreover, a part of the Linfox Property Business, Australian Automotive Research Centre (AARC) is the largest independently operated and owned automotive testing facilities situated in the Anglesea, Victoria. AARC provides with an extensive range of vehicle and its component manufacturers, which accommodates everything like passenger cars, mining equipments and others.

The report throws light on the similarities as well as dissimilarities in the entrepreneurial activities and other processes of the independent new ventures, in respect to the Linfox Logistics venture. As per Abosede & Onakoya (2013), the theory of entrepreneurship within the Linfox Company has emerged since the past decades and is given various names. The most common theory of this sort of entrepreneurial activity is the corporate entrepreneurship. Other theories like intra-preneurship, entrepreneurial management, corporate venturing and internal corporate entrepreneurship also comes into consideration. Along with all these concepts, the entrepreneurial activities undertaken by the company is through venturing and innovative activities, leading to modern activities in the established organizations.

In addition to this, Linfox Logistics see entrepreneurial and innovations activities as one of the major ways for gaining as well as sustaining competitive advantages and strategic renewal. Moreover, the company has also adopted theories and entrepreneurial concepts in order to gain knowledge as well as experiences in order to develop the future revenue systems. It has helped the company in gaining and enhancing the financial performances of Linfox Logistics, increase their profitability as well as achieve higher growth in the domestic as well as international market segments (Radovi?-Markovi? & Salamzadeh, 2012).

Linfox Logistics creates high value and delivers service excellence as well as adaptable supply chain solutions all across the Asia Pacific region. The company value their customers’ preferences and choices, building relationship since its inception. Moreover, the company’s owner believes that if they do not look after each other, they cannot win. In addition to this, together they find out solutions and do not take consumer relationships for granted. The company always believes in doing the right thing and serving high value to the consumers (Fayolle, 2013). They are transparent, ethical and honest in their interactions with the consumers, colleagues, suppliers as well as the publics, which include external and internal publics.

Growth Strategies

The company, in simpler terms, is true to their words. They always believe in doing the right thing and creating values for the consumers. Moreover, they believe that each and every consumer is equal and they treat each of them with utmost sincerity and respect. They prefer working together as a single unit, in order to achieve their common goals or objectives. They get the best results by upholding or consulting their mutual responsibilities, with others. They trust their suppliers at the time of delivering items and products to its consumers (Williams, Nadin & Rodgers, 2012).

There are several growth strategies adopted by the Linfox Logistics Company, which has helped them succeed and progress, on the long run. The company is proud to support the logistics requirements of Australia. Linfox Logistics has created new growth opportunities for the whole business as well as their team. They prefer building consumer relationships and it remains a part of their key business strategy and success. The new leaders in their business bring about a mixture of experience as well as expertise in their roles. The growth strategies adopted by the company has enabled in enhancing their opportunities and progress (Alvarez, Audretsch & Link, 2016).

Linfox Logistics is proud to support its logistics requirements of the country. Moreover, it has helped in leading its employees’ way in training, innovation and safety and also offers a huge range of opportunities as well as long term growth. This also includes access to the world class training, work and life balance benefits and also career progression opportunities. In addition to this, the growth opportunities provided by the company have enabled the employees to balance their work as well as personal lives. These growth strategies have assisted the company in enhancing their policies and improving them on the long run (Parker, 2018).

The business of Linfox Logistics grew significantly and now it is one of the leading logistics companies of Australia. The investments in their growth opportunities have helped them in achieving the environmental goals, including more efficient vehicles that complement their eco-driver training as well as route planning optimization. These elements have helped improving the fuel efficiency of their transportation operations, significantly. They are also investing on their greenhouse gas emissions rate and smarter usage of electricity as well as warehouse designs standards in order to reduce their carbon footprint. Their success in the environmental strategies has resulted from their commitment of the Linfox employees (Linfox.com, 2018). Moreover, they are investing on their training as well as technological systems for reducing the emissions and the employees’ dedication has helped in achieving the desired results.

Conclusion

To conclude, Linfox Logistics is the largest privately owned logistics company of Australia, which is expanding rapidly all throughout New Zealand and Asia. In modern days, more than 24,000 people in around twelve countries are working all across the five industries of Fast Moving Consumer Goods (FMGC), Intermodal, Retail, Government and Defense and Resource and Industrial units. The company is owned by the iconic Australian family and more than two thirds of the growing team is totally based in the Asian region. Moreover, the company works with the largest natural resource companies, two largest companies of consumer goods and one of world’s largest retailers. The report throws light on the entrepreneurial activities undertaken by the company and how it managed to provide its consumers with excellent services. The team shares a common vision of delivering excellence as well as adaptable supply chain as well as logistics solutions all across the Asia Pacific region.

References

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Alvarez, S. A., Audretsch, D., & Link, A. N. (2016). Advancing our understanding of theory in entrepreneurship. Strategic Entrepreneurship Journal, 10(1), 3-4.

Brenkert, G. G. (2017). Entrepreneurship, ethics, and the good society. In Entrepreneurship (pp. 85-128). Routledge.

Drucker, P. (2014). Innovation and entrepreneurship. Routledge.

Fayolle, A. (2013). Personal views on the future of entrepreneurship education. Entrepreneurship & Regional Development, 25(7-8), 692-701.

Linfox.com. (2018). Retrieved 1 May 2018, from https://www.linfox.com/                  

Linfox.com. (2018). Retrieved 1 May 2018, from https://www.linfox.com/news-and-media/publications/solutions-september-2013.pdf

Linfox.com. (2018). Retrieved May 2018, from https://www.linfox.com/about-us/history-of-linfox-logistics.htm

Mhsentrepreneurs.com. (2018). Retrieved 1 May 2018, from https://www.mhsentrepreneurs.com/oldboys/lindsayfox/

Parker, S. C. (2018). The economics of entrepreneurship. Cambridge University Press.

Radovi?-Markovi?, M., & Salamzadeh, A. (2012). The nature of entrepreneurship: entrepreneurs and entrepreneurial activities. Contemporary research on organization management and administration, 87-97.

Williams, C. C., Nadin, S., & Rodgers, P. (2012). Evaluating competing theories of informal entrepreneurship: some lessons from Australia. International Journal of Entrepreneurial Behavior & Research, 18(5), 528-543.