Essay: Consumer Behaviour For Nike Shoes" (47 Characters)

Discuss about the Marketing Consumer Behaviour for Nike Shoes.

The following assignment is a work on the promotion of Nike Shoes. While Nile is a popular brand involved in the manufacturing of sports equipment, it has also extended its reach to other customers by including products that have an association of sports with them. This has also helped the brand to make it to the common customers where they have a wide customer base. The following report conducts a survey among groups of people and creates a marketing plan for the products.

What we understand from this survey is that Nike is a popular brand and most people now of the brand even if they haven’t used it. However, the promotion worked as it made the participants aware of the products and persuaded them to try it.

The objective behind this promotion was to formulate a plan through which the Nike shoes could be promoted to the customers. As a result, a sample of the population was selected for the promotion experiment. The strategy used in this experiment was making people aware of the brand value and quality of the products. Also, it aimed at selecting a process through which the product could be promoted in the future(Belch and Belch, 2001).  The primary strategy that was utilized here was the association of the product with sports. It was made clear to the participants that the sportspersons preferred Nike shoes. This initially helped to create a sort of brand value to the customers(Kotler and Armstrong, 2006). After that the promotion laid stress on the quality of products which made the customers agree to the fact that they wished to use the products in the future.

The cost analysis of this survey reveals that the cost associated with this review reveals that the costs were effective in creating the desired outcome(Kerin, 2006). The costs associated with the survey were mostly related to the volunteers who were given some sort of refreshment for their participation in the program. Also the costs associated with the promotion were not as much important as the time involved(Clow and Baack, 2004). A time review reveals that the time utilized well as the promotional activity already had its priorities set that helped in conveying the idea to the customers and was effective in making them agree to become customers for the company.

Conclusion

The promotion was helpful as it provided an idea of how to carry out a marketing plan for the products. It also helped us to understand that the products of Nike are already popular as it is. However, the promotional activities would help in identifying the right means of promotion. However, the promotional activities need to improve on the basis that the activity in here was too monotonous. Also, the volunteers needed to be involved in the process in a manner where they could have been given some free products in order to turn them into future customers. The first-hand experience of utilizing the products would create an urge in them to use them again. The promotional activities like this one need to be repeated again following regular intervals. These would help us in understanding the market scenario better.

References

Belch, G. and Belch, M. (2001). Advertising and promotion. Boston, Mass.: Irwin/McGraw-Hill.

Clow, K. and Baack, D. (2004). Integrated advertising, promotion & marketing communications. Upper Saddle River, N.J.: Pearson Prentice Hall.

Kerin, R. (2006). Marketing. New York: McGraw-Hill/Irwin.

Kotler, P. and Armstrong, G. (2006). Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall.