Demographic and psychographic characteristics of the selected students:
Describe about the Marketing Research for Migrant Opportunity and the Educational Attainment.
In the present educational structure, students are often looks to complete their higher education from different countries in order to develop a proper career. Many studies have highlighted that the rate of students who are focusing on to complete their higher studies in the foreign countries are continuously increasing (Archer 2013). As a result, educational structure is also developing in such a way so that people from different countries do not have to face too much difficulty in adjusting with the new educational structure. Specifically, in the countries like Australia, USA and UK students are coming from all over the world to develop a better future for them. In this report, the focus will be on a Australia based educational institute namely Holmes Institute, as it is presently experiencing students coming from several segments of the world for completing their higher studies. In this report, the prime focus will be on 5 students coming China, 5 from India and 10 from Nepal, as they have come to complete their higher studies from Holmes Institute. The report will try to evaluate the kind of demographic and psychographic characteristic changes that these students will have to face in completing their higher studies effectively.
Demographic characteristics of the selected students:
As per the article by Prasad (2016), almost every economy has been developed with a combination of different variables. Therefore, it is necessary for every economy to evaluate different demographic factors to have a clear idea about their perspectives and thought process. For instance, Indian demography represents is among the most populated economies of the entire world. Furthermore, it includes people from different regions, colors, age and educational background. As a result, it has been assessed that people living in the same Indian economy do possess different thought process regarding a particular incident (De Brauw and Giles 2016). For instance, urban and rural demographic culture is also very different in the Indian economy. People living in the urban area have completely different lifestyle, as compared with the people living in the rural economy. Therefore, it is obvious that there thought process will also be very different from each other. However, in case of educational structure, all the people in India focus on providing the best educational facilities to their children so that they can able to fulfill all their objectives. Now, Australia is a much more developed country than India. Therefore, it also has a well-structured educational sector where people can able to form a proper career from them. On the other hand, Holmes Institute is regarded as one of the popular Australian Institute that is helping students from all over the world to fulfill all their goals.
Recommended strategies for the educational providers in increasing the rate of recruitment of international students:
As per the article by Kothari, Kotabe and Murphy (2013), China is the most populated economy of the entire world. It has been also assessed that the rate of Chinese students who are focusing on to complete their higher education from foreign country in continuously increasing over the past few years. However, the students are looking to select an institution that is present in relative similar type of cultural and demographics background. Therefore, they often look for the economies that are far developed educational structure (Huang et al. 2015). Now, Australia is among the few countries in Asia that are well-developed at the same time it has more similar characteristics with the other countries of Asia like India, China and Nepal. Furthermore, students from these countries do not have to travel a huge distance for studying in the Australian economy as compared to any other European developed countries. Therefore, it also requires relatively lesser investment from the students living in the China, India and Nepal region. On the other hand, Australian per capita income is much more higher than these countries. Therefore, it will provide better opportunities for the students coming from these economies to develop a better future in an effective way.
On the other hand, Nepal is among the smaller economies in the Asian region. Furthermore, Nepal is regarded as among the most underdeveloped economies in this area. Therefore, it is obvious that students in Nepal region will not have the necessary amount of opportunities to develop their career in an effective way (Xie and Zhou 2014). As a result, it has been identified that rate is increasing regarding the number of students is looking to complete their higher education in the developed countries in order to develop a bright future. As highlighted by Rupf et al. (2015) around two-third of the total population of the country is representing youth. Therefore, it reflects that Nepal needs to develop its educational structure in such a way so that people can able to receive equal opportunities for developing their effective careers. However, Nepal does not possess such kind of infrastructure for fulfilling all the requirements of the students. As a result, many students seek for better opportunities in other economies. Therefore, they come into Australia to fulfill all the objectives of the career in an appropriate way. Again, Holmes Institute is among the prime institute in Australia, it provides almost all types of courses that students seek for completing their higher studies. This induces students to consider Holmes Institute as a first choice.
As per the article by Subaiya and Bansod (2014), psychological characteristics are generally utilized to describe personality attributes of a particular or group of individuals. For instance, it reflects the kind of response a particular group of individuals to give on a particular situation. Thus, the personal characteristics depends on several factors like perception, education, atmosphere, etc. therefore, it is obvious that people living in the different economies will possess different types of psychological characteristics. As highlighted by Driver (2015) motivation, perception, learning, belief and attitudes are the major psychological characteristics that influence consumer decision-making processes. Motivation induces customers to develop a purchasing behavior. Now, education structure in the countries like Nepal, India and China is still not at the expected level. Therefore, it often motivates students to avail the educational services of the foreign countries. In addition, China and India is facing major challenges in keeping the population level under control so that people each students can able to receive fare amount of chances in developing effective career (Postiglione 2015). However, increasing population of these countries has also increases the competition level in the job market, which eventually increases the motivational level of the students to avail foreign education.
As opined by Gupta and Gupta (2012) perception describes a process through which an individual choose, organize and interprets information to develop into something meaningful. Now, it has been assessed that majority of the students in the Nepal, China and India region perceives that they will receive superior educational facilities in the foreign developed countries. Therefore, they seek to select the best possible foreign institute in order to fulfill all their career objectives. As per the article by Desai and Dubey (2012), perception mechanism depends on three processes namely selective attention, selective distortion and selective distortion. Selective attention reflects individual focuses on few specific factors before choosing any particular products or services. Majority of the people India utilize this strategy to develop perception regarding the quality of product or service. It has been assessed that different people interpret particular information in different way, which increases the possibility of developing different types of perception regarding a particular factor (Meng, Shen and Xue 2013). People from different religion or education background often posses’ different types of perception regarding a particular factor. Countries like Nepal and India has people from different religious background. Therefore, this type of perception also utilized in a major way in these countries. As per the article by Dholakia (2015) learning is another major perception factor that develops psychological characteristics. Learning increases knowledge level of an individual that eventually affects the behavioral pattern in a major way. Thus, it has a major role to play in developing psychological characteristics of a group of individual. Beliefs and attitudes are other significant psychological factors that can affect consumer decision-making strategies in a major way. Belief represents conviction that an individual has on a particular products or service (Price 2014). However, belief heavily depends on the external factors or the atmosphere of economy. Now, unstructured educational system in Nepal, China and India play a major role in developing beliefs among the students that they will receive superior educational services in the foreign countries. On the other hand, attitudes reflect as an assessment, a feeling or an idea regarding a particular object (Cao et al. 2013). Now, it has been identified that people in the China, Nepal and India possess positive attitudes towards foreign educational structure’s impact on fulfilling all the career objectives effectively.
The above discussion highlights the fact that majority of the students in the selected countries seeks to have foreign education in order to develop an effective career. Therefore, Holmes Institute will have to implement different types of strategy for recruit more international students in an appropriate manner. For instance, Holmes Institute will have to highlight the kind of subjects that has been included in the education system so that international student can able to select subject in a much more easy way. In order to highlight all the courses, Holmes Institute will have to consider online sources so that students from other countries can easily access it. It also can utilize direct international promotion campaign regarding the kind of opportunities student will receive if they complete their higher education from Holmes Institute. In addition, Holmes Institute will have to describe the success story of the institute in such a way so that student from different parts of the world influences to receive education from the mentioned institute. The success story of the institute will have to highlight the successful students who have able to develop effective career so that other students can able to motivate them to repeat the same in an effective way. In the present time, several institutes have focuses on utilizing advertising campaign in order to increase the popularity in the domestic as well as international market. Holmes Institute can also utilize this advertisement strategy for enhancing the popularity in the market. It is important that advertisement campaign of Holmes Institute a proper career path for the foreign students coming from several parts of the world. Otherwise, it might fail to create desire amount impact on the motivation or the perception level of the students. Furthermore, in the present competitive educational environment, students have invested huge amount of money for completing their higher education effectively. This investment increases even further for the students focusing on to complete their higher education in the foreign country. Therefore, Holmes Institute will have to focus on the effective utilization of the pricing structure so that students do not have to face huge amount of difficulties in taking admission in the institute. Furthermore, Holmes Institute can also offer scholarship to the best students, which will reduce the amount of money required for completing the higher education effectively. It also can focus on to provide knowledge that is more practical to the students so that they can able to motivate them to take admission in the institute.
The above discussion highlights different types of demographic and psychographic differences between Australia with the countries like China, India and Nepal. It highlights the fact that Nepal, China and India is still struggling to provide the highest quality of education to each and every students in an appropriate way. On the other hand, Australia is among the developed countries, which is close to the countries like China, Nepal and India that has able to develop an effective educational structure in an appropriate way. Furthermore, Australia also has higher per capita income that describes students will have better opportunity to develop a superior career. Holmes Institute is among the prime institute that is present in Australia. Therefore, it is expected that people from the areas like China, Nepal and India will focus on to take admission in the Holmes Institute.
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