Competitive Strategies For Instant Noodle Brands: A Case Study Of Maggi, Koka, And Nissin

Competitor Name

Maggi

Koka

Nissin

Position strategy

·         Maggie has positioned itself as the ‘the 2-minutes noodles (Ekström, 2016).

·         In the view of the customers, it is easy to cook and good to eat.

·         It reinforces the health focus

·         It has positioned itself as noodles with soup for kids to give satisfaction the hunger pangs in between the meals

·         The communication of brand focuses on the situations in which the children demand something to consume prior to having dinner

·         The communication of brand focuses on the situations in which the children demand something to consume prior to having dinner

·         It has positioned itself and has created a unique position (Ekström, 2016).

·         Koka is positioned to offer high quality without compromising the taste and convenience.

·         It offers popular local flavours like Satay and Laska.

·         It has positioned its products as healthy instant noodles and has a hope of attracting the noodle eaters who are health conscious

·         They aim to provide the new forms of experience for the consumers who purchase the noodles manufactured by their company

·         It has positioned itself as a healthy brand as it not includes Mono Sodium Glutamate (MSG) (Jobber& Ellis-Chadwick, 2012). 

·         After Maggie, the next brand which arrived in the market is Nissin  (Hollensen, 2015). 

·         It has positioned itself and has created a unique position

·         This brand has adopted the attribute of a product  based positioning and has also highlighted its products

·         It has positioned itself as noodles with soup for kids to give satisfaction the hunger pangs in between the meals

·         The communication of brand focuses on the situations in which the children demand something to consume prior to having dinner

·         It reinforces the health focus

·         It has positioned its products as healthy instant noodles and has a hope of attracting the noodle eaters who are health conscious (Boone & Kurtz, 2013). 

Differentiation strategy

·         It employs the differentiation strategy related to the forms, features, quality, performance, reliability, durability, reparability, design and style as well as service.

·         It had opened a complete new market for instant noodles

·          Its campaigns of advertising are used as tools for creating market differentiation (Kotler et al., 2015)

·         The precept of health has been one big way to create differentiation in the market

·         Its campaigns of advertising are used as tools for creating market differentiation (Boone & Kurtz, 2013). 

·         It had opened a complete new market for instant noodles (Jobber& Ellis-Chadwick, 2012). 

·         It employs the differentiation strategy related to the forms, features, quality, performance, reliability, durability, reparability, design and style as well as service.

·         It had opened a complete new market for instant noodles (De Mooij, 2013). 

Pricing Strategy

·         The initial strategy of pricing was low in order to make the products reasonably priced (De Mooij, 2013). 

·         It comes in reasonable prices starting from rupees five

·         Instead of increasing the prices, it has reduced the quantity

·         It also analyzes the cost, products and prices of its competitors

·         It sets lesser prices for boosting the market share as it can gain the profits of a long-term basis

·         It sometimes reduces the prices of its products for promotion (Czinkota & Ronkainen, 2013). 

·         It analyzes the cost, products and prices of its competitors

·         It sets lesser prices for boosting the market share as it can gain the profits of a long-term basis

·         The initial strategy of pricing was low in order to make the products reasonably priced

·         Instead of increasing the prices, it has reduced the quantity

·         It sometimes reduces the prices of its products for promotion

·         It also analyzes the cost, products and prices of its competitors

·         The cheap price of Nissin can meet the objectives of pricing

·         It sometimes reduces the prices of its products for promotion

·         It sets lesser prices for boosting the market share as it can gain the profits of a long-term basis

·         It also analyzes the cost, products and prices of its competitors

·         This food company sometimes reduce its prices because it considers the lower price of its competitors and it gives a response to the changes of prices (Rosenbloom, 2012). 

Distribution strategy

·         The distribution network of Maggi is well spread in almost all parts of the world

·         It is readily available in grocery stores , and retail shops

·         Its distribution has become more intensive and it has adopted a variety of programmes in order to encourage its products over its competitors in the global market

·         The distribution of Maggi products is carried out intensively by means of several ways such as :

Ø  Supermarket

Ø  Grocery shops

Ø  Convenience Stores

·         The customers can also the buy its products from anywhere at anytime (Armstrong et al., 2014). 

·          

·         The relationship between the sales volume and place of distribution is very close.

·         It is readily available in grocery stores , and retail shops

·         Its distribution has become more intensive and it has adopted a variety of programmes in order to encourage its products over its competitors in the global market (Armstrong et al., 2014). 

·         The distribution of Nissin products is carried out intensively by means of several ways such as :

Ø  Supermarket

Ø  Grocery shops

Ø  Convenience Stores

Ø  Vending machine

·         The customers can also the buy its products from anywhere at anytime

·         The relationship between the sales volume and place of distribution is very close

·         Its distribution has become more intensive and it has adopted a variety of programmes in order to encourage its products over its competitors in the global market

Promotional Strategy

The products of  Maggie are promoted by:

·         Distribution of free samples

·         Effective communication of the tagline

·         Different sizes s Maggie e.g. 200 gms, 100 gms, 50 gms etc.

·         Giving gifts on returning the empty packets

·         Wet sampling  (Distribution of cooked Maggie)and Dry sampling (distribution of Maggie packets)

·         Sponsoring several events of children

·         Spending huge amount  on the electronic as well as printing media advertisements

·         The company does promotions by providing the free samples

·         It s now targeting the products at the entire level of family and not only the children (Armstrong et al., 2012). 

·         It is observed as an innovator in the market in terms of processing the noodles

·         It utilizes the technology of cooking by means of steam and air drying

·         Its  purple wheat noodles are very much popular and is in high demand by the public

·         It is also recognized as an environment friend brand since it prefers to utilize the recycled materials

·         Spending huge amount  on the electronic as well as printing media advertisements

·         The company offers a variety of flavours (De Mooij, 2013). 

·         The company offers a variety of flavours such as mushroom, chicken, chilli crab, laksa and tom yam seafood.

·         The packet noodles comprise of different types such as dry, semi-dry and soups.

·         Nissin foods has been discovered to be win the challenge of the world campaign and it has a tie up with the Manchester United

·         The agreement on global partnership with the Manchester United is intended to offer a big scope for expanding the Nissin instant noodles

·         The company does promotions by providing the free samples

·          Spending huge amount  on the electronic as well as printing media advertisements