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You are required to interview a manager of a company or organisation (you should try to find one with more than 10 staff if possible). If you have a contact please follow up – otherwise your lecturer will help you to find one.

Before you go to the interview follow these steps:

1. Research the company or organisation using any sources available (published annual reports, newspaper or online reports)

2. Find out what has been written on the topic of operational area that you have chosen by researching academic or practitioner journals and magazines).

3. Using the literature to help you, develop a set of questions to find out about:

a. The firm – a little bit about what it does, whether it is public or private, government or not-forprofit.

b. The number of staff and key areas of activity

c. The role of a Manager (especially within the area of one or two of the topic areas covered in this course).

Literature Review

The prime objective of this report is to focus on the management issues of The Hertz Corporation. Like every other business organisation, this car rental organisation also has different types of issues and challenges in the managerial roles.  The report will be having a literature review unit which will stating the current and the future work related to the managerial issues. The business objectives will be mentioned in a clear way in this report according to its size and complexities. The operation unit will evaluate the roles and responsibilities of different types of managers in the selected organization. The challenges faced by the managers in this organization are also stated in this paper with prime importance. The importance of the experience is stated in the later sections of the operations which will be giving an idea to the readers of this document about the effectiveness of the strategies (Lazov, 2017). The summary of the interview will be there in the final chapter of the report which will be helping the readers to have a perception about the responsibilities of a manager in the global organisations. However, this report will only focus on a car rental organisation so the roles and responsibilities of managers are described considering the selected organisation only rather than a generalized format.

The prime determination of this report is to focus on the role and responsibility of project managers of The Hertz Corporation which as renowned car rental organisation through the world. The report will be having an interview and the findings of the interview will be presented in a broad way in the Literature Review unit of the report (Brace, 2018). The key business objectives of the managers are described in a professional manner in this report. The issues and challenges related to the project managers and how they face with such conditions are described and analysed in this report which will be helping the readers of this report to understand the management skills (Parker, Van Alstyne & Choudary, 2016). Short summary of finding will be there in the conclusion and recommendation unit of the report. 

According to Kimes & Wirtz (2015), management of the revenue is one of the most key role of a project manager in a car rental organization. The role of price, timings, space, customer relations are stated in this resource with prime importance. The main benefit of this paper is that specifies each details regarding the revenue management. At the time it can also be said the prime limitation of this resource is that it focuses only on the revenue management aspect of managers instead of the overall management criteria’s.

Business Objectives

As discussed by Cetindamar, Phaal & Probert (2016), the current and future managers play a huge role in this car rental organization. The author of this resource highlighted the impact of technology in the managerial roles. All the issues and challenges related to the managers are described in this paper in such a way that it is very much useful for the readers of this document to have an idea about those issues. The long term perspectives of the managers of car rental organization are also stated in this resource. The main drawback of this resource is that only states about the negative impacts of technology in managements rather than having a balance between the positive and the negative factors.

According to Teece (2018), the application of different types of business models and dynamic capabilities is very much effective in the management of different units of the car rental organizations. The prime advantage of this paper is that it focuses on the latest applications and technologies in dealing with issues.

As discussed by McClelland & Rust (2018), the data related to the rental revenues, maintenance cost, sales prices, economically estimating key relationships are one of the main reasons behind the structured management of data. This resource helps in understanding the optical strategy of the car rental organizations. The different types of business seasons are also discussed in this paper and the changes in strategies are also discussed in this resource which will be helpful for the aspiring managers. The most intriguing feature of this resource is the counter cyclical replacement strategy. The different factors which have a positive impact on the business organizations such as the car rental organization is described in this resource with prime importance. The keywords used in the paper help in understand the different concepts of the management in a car rental organization.  

As discussed by de Almeida Correia & Santos (2014), the application of the battery electric vehicles is increasing in the car rental industry due to their enhanced specifications. The most important part of this resource is the proposed mathematical model which is supposed to be optimizing the existing modules of the car rental companies. The electric and conventional vehicles are widely used by car rental organizations all over the world. The cost benefit analysis is one of the most important feature of this resource and the main limitations of the resource is that not discuss the issues and challenges related to the proposed mathematical model. 

Roles and Responsibilities of Managers

The Hertz Corporation is a 90 years old global car rental organisation. Fleet management is an important scheme for this business organisation.  The prime business objectives of this organisation revolve around education, travelling, safety regulations and environmental factors (Vervaeke & Calabrese, 2015). The projects are considered with clients from all over the world such as North America, South America, Europe and Africa. The different modules of the car rental organisation are Hertz care sales, hertz claim management, heart truck and van, hertz entertainment, heart lease and hertz local edition. The associated corporations which partner this company are Thrifty and dollar.  

The role of a manager in the hertz corporation should be based on the department where he is working such as the financial department, sales and marketing, reporting in charge, management of the resources and customer service (Rong et al., 2015). Each department of this corporation have specific tasks and they are managed by the project managers in such a way that the organisation do not face any kinds of issues and challenges in evaluating the overall success and failure of the company. Effective and balanced utilization of the resources is other most important characteristic features of these project managers. The roles and responsibilities of the project managers help the organisation in many ways so it is very important that the organisation chooses the right person for this job (Bao & Becker, 2018). The recruitment process is very much important for the hertz corporations as it future depends upon the performance of the different types of project managers.

Achievements of the financial targets are one of the main characteristic feature of the project managers of the finance departments. Maximisation of the sales revenue is one of the main reason behind success rate of the car rental organisation. Utilization of the vehicle are also concerns of the project managers (Gupta, 2017). The financial security is one of the most important characteristics feature of the project managers of the finance teams of the hertz corporation.

Establishment of the proper customer relationship is one of the major tasks of project managers in the sales and marketing departments of the hertz corporation. The tours and travels are also managed with the help of the effective management skill of the project managers of the hertz corporation (Daft, 2015). Promotional activities considering the vendors are also managed by the vendors of this global corporation. The accounts of the internal and external stakeholders of this global corporation are also managed by the project managers.

Challenges Faced by Managers

The needs and requirements of the employees of this organisation are very much important for productivity and these are managed by the help of the floor managers (Bellos, Ferguson & Toktay, (2017). Preparation of the rosters, presentation of new concepts to the management teams is initiated and implemented by the project managers of this corporation.

The maintenance of the standard of products and services to all the clients are effectively managed by the customer service managers (Cannon & Chung, 2014). Communication is a very essential attribute of the project managers of this rental organisations. The maintenance of the resources in absence of the branch managers are the other type of activity of the project managers. The facilities of the branch offices are also maintained by the managers. Quality control team of this organisation play a significant role in having a long term relation with the clients of this organisation. Exposure of the rental corporation is also managed by the managers as it is a very important schedule in this particular industry (You & Hsieh, 2014). The daily, weekly, monthly and annual reports are prepared by the managers which is very much effective for the growth of this global organisation. 

There are different types of issues and challenges faced by the managers of the global car rental organisations such as the hertz corporation. Some of the challenges are described in this unit of the report (Fraiberger & Sundararajan, 2017). Language and cultural difference are one of the most important challenges of this corporation as it deals with a huge amount of foreign nations. This organisation have their branches all over the world and there are different types of challenges associated with each branches it may be human factors as well as non-human factors such as the environmental issues like floods, hurricanes. The other type’s challenges of this corporation are the time zone issues as their business are spreads across many continents (Aragall & Montana, 2016). The driving challenges are the type of challenges of this global can rental organisation. The traffic rules are different in different countries and the drivers of this corporation face colossal difficulties sometimes due to this. Effective training sessions are provided by the organisation as this leads to the overall development of the organisation. The complexities in the booking are the other different challenge of this business organisation.

The payments gateways sometimes give a huge headache to the clients which are the other challenges of this organisation along with the management of the prices (Galbraith, 2014). Management of the data related to the booking is the other important challenge of this rental organisation. The changes in pricing and voucher schemes are the other essential challenges of this car rental organisations. The manual booking management is the other kinds of complexities related to this business organization. The car rental management software of this corporation are the other complexity related to this industry. Customer satisfaction is the other type of challenge associated with this industry.

Importance of Experience in Operations

Transparency is the other type of challenge of this global car rental organisation, this issue can be minimised with the help of effective measure but is one of the major challenge of this company. Maintenance of the brand awareness is the other type of challenge faced by the internal and external stakeholder of this business organisation. The maintenance of the brand awareness is one of the main reasons behind the glorious business of this corporation, as it provides much exposure in the markets. Quality of service can be effectively maintained with the help of the brand awareness. A good market reputation is always good every business and this business organization have a great reputation in the market due to their enhanced marketing departments.

From the above writings, it can be understood that the role and responsibilities of the managers in this global car rental organisation is very much important for its overall growth and development. There are many other business organisations in this car rental industry and this corporation faces threats from those corporations also as each of them is implementing innovative strategies in their different departments. The new independent car rental companies are facing a huge amount of threat from this organisation also (Nair & Miller-Hooks, 2014). The incorporation of the different types of information technology in this organisation may have a significant impact on the sales and productivity of the organisation. Implementation of the strategies is the other most essential aspect of this industry. The application of the automated technologies is the other most significant aspect of this corporation as younger generations are very much comfortable with the automated technologies (Repoux, Boyaci & Geroliminis, 2015). The hertz corporation has won significant awards in the global markets for their enhanced market reputation. Special offers and discount coupons are available for the clients of this corporation, these type of schemes are very much required for gaining popularity and maintaining long term relationship with the clients. 


The other important lessons learnt from this paper is that every car rental organisation should be having effective risk mitigation steps so that they can cope up with the issues and challenges. The sitemap of this corporation is very much easier for all the national and international clients as they can have an idea about the business reach of the corporation. The investor relations are the different important factors of these corporations along with the career modules for the students (Sundararajan, 2016). The other interesting fact of this corporation is the non-smoking policy which is not found in the other car rental organisations. The weather and travel advisory help the clients to know the climate of their source and destination locations. This global car rental organisation provides special care to disabled persons such as pregnant women, senior citizens and disabled persons which are also not found in the other renowned global car rental agencies.

Interview Summary

Conclusion 

From the above report, it can be concluded that the management of the organization is a very important issue in every business corporation. There are different factors which play an active role in the growth and development of the organisation. Those factors have to be identified in the first place so that the corporation and all its internal and external mechanism can be conducted smoothly. The report helps in understanding the key issues and challenges in a global car rental organisation. Those issues are highlighted in the paper. The literature review unit of the report help in understanding the point of view of different authors. The findings of the interview have an impact on this report as the findings helped in having a perception about the issues related to this organisation.

Every global car rental organisation should be having an effective team which should look after the key issues and challenges related to the organisation. Introduction of the latest ICT based automated technologies can help these types of organisations to provide more efficient services to clients (Gavalas, Konstantopoulos & Pantziou, 2016). The applications of the different bonus schemes on the online recharges are the other type of issues related to the smooth functioning of these organisations. The report will be helping the future individuals who are planning to build and develop a new car rental business organisation. The different critical aspects of the business have to be understood by them so that they do not face any kinds of difficulties (Arena et al., 2014). The roles and responsibilities of each of the internal and external stakeholders of the corporations should be pre-defined so that there are no issues related to it. 

References

Aragall, F., & Montana, J. (2016). Universal design: The HUMBLES method for user-Centred business. Routledge.

Arena, M., Azzone, G., Colorni, A., Conte, A., Luè, A., & Nocerino, R. (2014). Service design in electric vehicle sharing: evidence from Italy. IET Intelligent Transport Systems, 9(2), 145-155.

Bao, Y., & Becker, T. C. (2018). Inelastic response of base-isolated structures subjected to impact. Engineering Structures, 171, 86-93.

Bellos, I., Ferguson, M., & Toktay, L. B. (2017). The car sharing economy: Interaction of business model choice and product line design. Manufacturing & Service Operations Management, 19(2), 185-201.

Brace, I. (2018). Questionnaire design: How to plan, structure and write survey material for effective market research. Kogan Page Publishers.

Cannon, B., & Chung, H. (2014). A framework for designing co-regulation models well-adapted to technology-facilitated sharing economies. Santa Clara Computer & High Tech. LJ, 31, 23.

Role of Project Managers

Cetindamar, D., Phaal, R., & Probert, D. R. (2016). Technology management as a profession and the challenges ahead. Journal of Engineering and Technology Management, 41, 1-13.

Daft, R. L. (2015). Organization theory and design. Cengage learning.

de Almeida Correia, G., & Santos, R. (2014). Optimizing the use of electric vehicles in a regional car rental fleet. Transportation Research Record: Journal of the Transportation Research Board, (2454), 76-83.

Fraiberger, S. P., & Sundararajan, A. (2017). Peer-to-peer rental markets in the sharing economy.

Galbraith, J. R. (2014). Designing organizations: Strategy, structure, and process at the business unit and enterprise levels. John Wiley & Sons.

Gavalas, D., Konstantopoulos, C., & Pantziou, G. (2016). Design and management of vehicle-sharing systems: a survey of algorithmic approaches. In Smart Cities and Homes (pp. 261-289).

Gupta, A. K. (2017). Response spectrum method in seismic analysis and design of structures. Routledge.

Kimes, S. E., & Wirtz, J. (2015). Revenue management: Advanced strategies and tools to enhance firm profitability. Foundations and Trends® in Marketing, 8(1), 1-68.

Lazov, I. (2017). Profit management of car rental companies. European Journal of Operational Research, 258(1), 307-314.

McClelland, J., & Rust, J. (2018). Strategic Timing of Investment over the Business Cycle: Machine Replacement in the US Rental Industry. Jahrbücher für Nationalökonomie und Statistik, 238(3-4), 295-351.

Nair, R., & Miller-Hooks, E. (2014). Equilibrium network design of shared-vehicle systems. European Journal of Operational Research, 235(1), 47-61.

Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You. WW Norton & Company.

Repoux, M., Boyaci, B., & Geroliminis, N. (2015, January). Simulation and optimization of one-way car-sharing systems with variant relocation policies. In Transportation Research Board 94th Annual Meeting (No. 15-1907).

Rong, K., Hu, G., Lin, Y., Shi, Y., & Guo, L. (2015). Understanding business ecosystem using a 6C framework in Internet-of-Things-based sectors. International Journal of Production Economics, 159, 41-55..). Connected and open platform-based approaches for smart car service design. In International Conference on Cross-Cultural Design (pp. 584-591). Springer, Cham.

Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. Mit Press.

Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40-49.

Vervaeke, M., & Calabrese, G. (2015). Prospective design in the automotive sector and the trajectory of the Bluecar project: an electric car sharing system. International Journal of Vehicle Design, 68(4), 245-264.

You, P. S., & Hsieh, Y. C. (2014). A study on the vehicle size and transfer policy for car rental problems. Transportation Research Part E: Logistics and Transportation Review, 64, 110-12

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