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MKT11108 Principles And Practices Of Marketing

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Building on the research you have conducted in the interim coursework, you are required to apply the SOSTAC model to the marketing strategy currently being used by the high street fashion retailer you researched in your interim.  

You can use the same company as in the interim. You can use the same research used in the background as in the interim

Each element of SOSTAC should be applied separately, but a holistic overview needs to also be used so that each element is integrated within the company’s strategy. The emphasis of your SOSTAC should be,

Macro environment in the situational analysis,

Price, product and place in your tactics.

An evaluation needs to be undertaken of the effectiveness of the retailer’s current SOSTAC strategy.

To what extent do you believe that the current marketing strategy used by the fashion retailer in the UK market could be implemented in an international market of your choice?

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