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MKT501-International Marketing

tag 0 Download 20 Pages / 4,844 Words tag 21-11-2020
  • Course Code: MKT501
  • University: Charles Darwin University

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  • Country: Australia


Based on assignment 2, you have developed a good understanding of your client’s products, as well as industry and consumer profiles. You also have made a justified recommendation for one Asia Pacific market to enter. For assignment 3, you will develop an in-depth understanding of your country’s market and competitive environment. This will be the basis for an international marketing strategy that will enable your client to make an informed decision on how to pursue their product, price, promotion and distribution strategy when entering the chosen market.

? Develop and justify an international marketing strategy for your chosen market which should cover the following:

? Objectives
? Market environment summary
? Competitor analysis
? Your client’ market readiness
? Mode of entry
? STPD strategy
? Product strategy
? Price strategy
? Promotion strategy
? Distribution strategy
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