Pure Gym: Activities, Organizational Structure, And Management Approaches

The report talks about the activities and operations of the pure gym which is one of the biggest fitness centers in the organization. Further, the discussion has also been extended to the organizational structure of the company along with the procedural aspects and operations of gym. The use of modern management approaches is essential to conduct the operations in a hassle free manner. In this context, the report presented here explains the porter five forces model to analyze and evaluate the competitors around the world. In addition to this, it tells that how the porter five forces model helps to attain the innovative and effective strategic objectives of the organization. 

Pure gym limited is a chain of no-frills fitness clubs in the United Kingdom. The chain is based in Leeds in the world. It has many gyms centers in the UK. It is the biggest gym chain by the membership with more than 450,000. The company is trying to open 300 gyms by 2020. The Peter Roberts is the co-founder of the pure gyms. The pure gym has over 180 gyms in the United Kingdom (Yu et al, 2014). The pure Gyms open 24 hours a day. They render several services such as fixed and free weights, cardio equipment, Zumba and exercise classes. The organization does not offer swimming pools. This gym is very expensive and costly. The pure gym monitors and focuses on the services in the global market. It also provides various emergency and security services across the world (Nurkkala, Kalermo, and Jarvilehto, 2014).

  The pure gym is privately owned by the investors and CCMP capital. In today’s era, the firm is exploring and expanding its business operations and activities within the organization. Further, the firm is also using enormous machines and equipment for providing health and fitness services in the world. The firm is investing a lot of money to attract and increase the number of people in the organization (Garcia-Fernandez et al, 2014). The main motive of the company is to increase and maximize the profit and revenue of the pure gym. Young girls and boys are the main target audience of the pure gym. Now a day’s the company is improving its services to increase the number of people in the global market. The company has appointed various fitness experts to provide services to the organization. In this way, the company is also able to overcome on the competitors in the world (Borgianni, Cascini, and Rotini, 2012).

Organizational Structure of Pure Gym

The organizational structure of the pure gym is effective and unique. The personal fitness training is becoming the part of the human life. Through effective and unique organizational structure, the company is able to attract more people in large numbers. Leadership styles are used by the firm to motivate and encourage people in the organization (Jasinskas, Reklaitiene, and Svagzdiene, 2013).  The company appoints supportive and passionate mentors and trainers within the organization to provide fitness training sessions and programs to the young people and women. The organizational structure of the pure gym comprises chief financial officer, chief executive officer, non-executive director and chief operating officer (Hatch and Cunliffe, 2013).The pure gym is also using promotional and advertisement strategies to maximize and enhance the number of customers around the world. The company provides a wide range of fitness solutions to the people to reduce the extra fat of the people in the world. In this way, the company is expanding and exploring its business operations and activities globally to accomplish the long-term mission and vision of the firm (Soygüden and Sakin, 2016).

Modern management theory is one of the significant theories of the management. The modern management approach emphasizes the systematic use of mathematical techniques and methods in the organization with evaluating and analyzing the interrelationship of the workers and management in all the aspects (Berry et al, 2011). Most of the fitness centers use this approach to attract more customers in the world.

System approach: This approach is used by the pure gym to attract more people in the world. It is based on the generalization in which everything is interdependent and interrelated within the organization. A system approach comprises of interacting components. It is the set of interdependent and interrelated parts managed and arranged in an effective manner which produces a unified whole (Brinker et al, 2014). It is the dynamic system and it provides the responsive environment. The system approach is useful and effective for the management in order to attain the goals and objectives of the pure gym. The company can take an effective and unique decision by implementing system approach in the organization. This approach provides a theoretical framework to understand and evaluate the success and growth of the Pure Gym. It monitors and focuses on the internal environment and subsystem of the company (Duflou et al,  2012). The company improves workflow by using system approach within the organization. This approach is not affected by the external environment and it is a very complex theory of the modern management. It affects the revenue and profit of the business in the Pure Gym. This approach also helps to maintain coordination and communication in the organization (Hatch and Cunliffe, 2013). It also helps to utilize the natural resources within the organization. It helps to manage the other operational activities in the organization. This approach also provides support to manage and operate personal management of the company. This approach helps to beat the competitors around the world. The company can evaluate and analyze the plans and strategies of the competitors in the world (Shuval et al, 2015).

Management Approaches Used by Pure Gym

The pure gym is focusing on the health and fitness of the women, men, and girls in the world. The firm uses effective and innovative strategies to attract and retain more people across the world. The primary objective of the company is to provide various services such as nutrition, health and physical fitness (Berry et al, 2011). The firm is trying to use innovative technologies within the organization to increase the number of people in the world. The other objective of the company is to gain the competitive advantages in the global market. It is another effective and foremost objective of the company to accomplish the long-term goals and objectives of the firm. Apart from this, the company wants to appoint mentors and trainers to provide fitness and health training to the women and boys across the world. The company is using porter five forces model to explain and evaluate the effective and innovative objectives of the firm. The porter five forces model have been discussed below (Hatch and Cunliffe, 2013).

Potential new entrants: Generally the company is trying to beat the competitor’s in the global world. The gimmicks and competitors are the major threats to the company. Thus, the company evaluates and analyzes the competitors by using porter five forces analysis within the organization (Mullins, L2016).

Bargaining power of suppliers: It is also another threat for the company to gain the long-term success and growth within the organization. Thus, the Pure Gym always talks to the suppliers to get reduce the prices of the services. The bargaining power of suppliers affects the business activities and operations within the organization (E. Dobbs, 2014).

Competitive rivalry within in industry: There are several types of gyms in the global market. It is the biggest threat to the company thus; the company must analyze and evaluate strategies and plans of the competitors across the world (Johanson & Mattsson, 2015).

Bargaining power of customers: It affects the business activities and operations adversely. The firm evaluates and analyzes the needs and requirements of the people in the world. The customers compare the prices of the various gyms in the world (Shuval et al, 2015).

Threats of substitutes: It is one of the biggest threats to the pure gym to accomplish the long-term mission and vision of the firm. In today’s era, many communities have their own gym in the basements thus many people do not want to go in gym. Threats of rivalry are the major issue in this business. By evaluating and analyzing porter five forces model, the company can beat the competitors in the world (Berry et al, 2011).

Porter Five Forces Model

Conclusion 

On the above discussion, it has been concluded that pure gym is one of the biggest gym centers in the organization. It uses effective and unique organizational structure to provide effective and unique services to the people. Along with this, pure gym uses modern management approach in the organization. The system approach is the most important approach to the modern management. It helps to know and understand the plans, policies, and strategies of the competitors in the global market.  In addition, the company uses porter five forces model to attain the long-term goals and objectives of the organization. It also helps to provide fitness and health services to the women, men, boys, and girls across the world. 

References 

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