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Conduct a feasibility study on a project concept. The feasibility study must analyse the Client Organisation’s vision, mission, strategic direction, corporate or business plan and determine if the project should proceed based on the project’s benefits alignment with their vision, mission, strategic direction, corporate or business plan. As organisations and projects are unique there are no pre-determined feasibility criteria has been provided. This will be defined by you based on information you glean from the organisation, though should at least have three criterion and risk should be seriously considered as one of these. The feasibility study report must provide recommendations on the project future, based on:
• Information that supports the progress of the project;
• Information that supports the discontinuance of the project; or
• Information that supports the progress of the project based on an alternate approach.

Requirements of the Rays Organization

Rays is a retail organization in Australia that sells hiking, kayaking, and camping equipment along with outdoor footwear and clothing. This organization has 15 stores in different location of Australia. However, this organization does not have online marketing and delivery system to deliver their products. For that, this organization is planning to make project to fulfill their delivery needs (Harrison & Lock, 2017). This organization has set standard, policy, and principles in order to guide the project plan design. This will help the organization to deliver their product to targeted consumer.

Requirement 1: This organization requires better service culture. Service culture of the organization will be built on basis of principles, mission, vision, and values. Management control will be the major part of the first requirement.

Requirement 2: Employee engagement is another requirement of the Rays organization. Engagement of the employee would be the moderator between execution and design of the project.

Requirement 3: another requirement of the organization includes service quality. This requirement would include strategies for performing the project plan.

Requirement 4: Last requirement of the organization involves customer experience. This part of the requirement would involve elements like intelligence of the customer, continuous improvement and account management.

The Rays organization wants to deliver their products through online delivery system (Bayraktarov et al. 2016). In order to make this project plan, successful organization has developed their objectives. Objective of the organization includes:

To deliver the organizational product under $500,000

To make the project plan successfully within 6 months

To complete the installation program with new software rollout

In order to make the online marketing and delivery system of Rays organization, successful critical success factor includes several elements. Project manager requires endeavoring to commit that the team members, top management and clients of the projects are working properly. This is one of the major parts of the critical success factor. As commented by Ozbek, Strong & Sharma (2017), project manager would be the responsible person to perform the goal of the organization. Manager of the project requires ensuring that the goal of online marketing and deliverables are specific, measurable, and relevant and time-bound. Critical success factors steps include:

Project members agree to the project goal. The organizational management requires being consensus with the stakeholders, teams and the clients.

Second step of success factor includes cross-checking of the organizational goals to perform properly.

The management prune list of the goals to achieve the success.

Objectives of the Organization

The management requires measuring the metrics of critical goals and requiring monitoring the entire project plan.

Last step of the success factor includes referral document to make the current project successful.

Rays organization was maintaining their retail business in Australia. The organization was selling the product through their 15 stores. In order to develop their business, the organization is focusing on the project plan to deliver their products through online delivery system (Baring-Gould et al. 2016). For that, the organization needs change in their project plan. In order to make the change plan successful organization is focusing on several factors that involve:

Defining the change to align it with business goals

Rays organization is focusing on to articulate the changes that required for developing the online delivery system. The organization is focusing on the objectives to make the change strategically, ethically and financially.  

Ray organization requires determining impact of the change at different levels. Apart from that, organization requires to assume the effect of the change in the business process.  

In order to make the change plan, successful organization requires putting focus on the communication strategy (Cready et al. 2013). The organizational manager needs to communicate with team members properly to implement the change plan.

In order to make the change plan, successful organization requires providing proper training for the employees in order to operate new online delivery system work effectively.  

The last part of the organizational change includes measuring the change impact on the retail business process in order to ensure opportunities and proficiency (Aydin & Dilan, 2017). In this part Rays, organization would try to measure change assist to achieve the business goals and also watch over that the change is successful for the business or not.

Option considered

Serial

Considered Options

Descriptions

Weighting

1

Alternative Solutions

· Determining major drivers of the business operations and developing alternative solution as per the requirement of the project

 70%

 2

Reassessing Feasibility

· In order to select an appropriate solution for developing the project and the relative outcomes

 80%

 3

Determining Costs

· Allocating appropriate costs with respect to the labours, technologies and the requirements of tasks

 90%

Table 1: Option Considered

(Source: Created by the Learner)

Option evaluation criteria

 Considered Options

 Level of effectiveness

 Evaluation of Options

Weighted value

 Alternative Solutions

 50%

· Increase monitoring  activities

· Enhancing managerial skills

 70%

Reassessing  Feasibility

 75%

·  Understanding level of feasibility and the possibility range of feasibility

· Developing appropriate strategy

 70%

 Determining Costs

 85%

·  Rectifying budget to avoid additional expenses

 90%

Table 2: Option Evaluation Criteria

(Source: Created by the Learner)

With the help of overall analysis of the tasks under the considered project, the managers can evaluate the effectiveness of the project in the business operation of the concerned company. Development of the tasks can be generated by taking into consideration the level of impacts of the outcome of the respective project (Lock, 2017). In accordance with the comments of Samset & Volden (2016), it has been derived that the developing project plans and project options as per the needs of the final project, a business can enhance its adaptability towards its functional dimension. Development of tasks or options of a project enhances the positive implications of the concerned project. In addition to that, it has been known that development and implementation of proper tasks of a project leads a business towards success. Apart from that, developing project options enhances the quality of the performances and the services derived from the respective company.

Critical Success Factors for Online Delivery System

In order to make the project plan of online delivery system of above-mentioned organization option evaluation can include minimal use of the departmental resources. The organization requires aligning with departmental policy and procedure to implement the project plan (ECHETAMA, OBI & JOEL, 2016). The organization also requires maintaining the records of the project plan in order to make it successful. Option evaluation of the current business plan requires completing the plan within estimated budget and requires completing it within the time of 6 months.  

In order to make the project plan work properly organization requires to make alternative solution.

This organization requires reassessing the feasibility of the online system in order to complete the project plan in better way.

Apart from that in order to make the project plan, better organization requires to determine the cost.

Scope

Market size expansion

Online delivery system development will create scope for the Rays organization to expand their market size. However, if the project plan becomes successful then it will create ways to develop their business not only within the particular location.  However, it also helps them to expand their business internationally (Southwell et al. 2018). It is possible to reach more customer in a minimum time, possible to collect valuable feedback from the customer and possible to interact with huge number of customer within particular time.

As the organization is trying to expand their business for that, the organization is focusing on the part to deliver better quality of product to attract the consumers from several locations. Better quality will help the organization to satisfy the consumer and helps to retain their loyalty to buy the organizational product in distant future (De Wet, 2016). Online marketing will provide the organization to deliver their products within particular time to attract consumers.

Online delivery system creates scope to meet satisfaction of the consumer. This project plan helps the organization to analyze the feedback of the consumer to make changes in the product accordingly. Consumer satisfaction will help the organization to solve the problems and recognize the happy consumers.

Better infrastructure will help the Rays organization to support their retail business. The organization will allow the consumers to make payment through cards to gain better experience. Online delivery system of the organization will give consumer scope to return the products.

This project plan has major dependency on the internet system, a consumer will buy the product through online facility. Dependency of the project includes relationship between preceding tasks to complete the project plan. The organization requires making project insight and projecting management software to deliver the products properly.

Option Considered

Constraints of this project plan can include Scope, time, quality and cost. In order to make the project successful this organization requires identifying that the resources relate to online projects are available and it is not increasing the cost. In order to retain the customer, the organization requires delivering better quality product (Butland et al. 2017). This organization also requires delivering the product within particular time to make the project successful.

Scope management of the will ensure the required work to make the project plan successful. Scope management of online delivery project can include needs of the project and objectives of the project. Steps of the project management can include project objectives, subphase, goals, resource, schedule and budget. In order to make the project plan of online product delivery successful project managers requires putting focus on scope management.  

The major five variables affect the success of the project. The major variables are time, scope, stakeholders, process and risk, management plan of the project (Cordy & Heymans, 2018). Project cost, time and quality are the major variables. In terms of Ray’s organization, the project cost is $500,000 and time to complete the project is 6 months. The organization needs to put focus on the product quality to make the project plan successful.

In terms of above-mentioned project, KPI’s includes project schedule, estimate time to complete the project, current development identification process, labor cost related to the project plan, current resource of the project. In order to make the online delivery system organization required time is 6 months. Organization needs to maintain the cost performance cycle to satisfy the consumer's needs (PLANNING, 2015). Major part of the KPI requires including unique website for the above-mentioned organization. Website requires including payment, member services, and events to identify the success factor.

Management strategy

Project structure

Project structures play a vital role in executing any strategies and successfully accomplish the task. Project resources and roles need to identify for successful planning, resources and estimating process. According to the idea of Kellenbrink and Helber (2015), Project structure needs to prepare before embarking project so that all tasks will accomplish effectively. Some basic rules that need to consider to structure teams are as follow:

  • People working together and help each other to accomplish collective goal.
  • Putting experience people in team creates collaboration, sharing and knowledge.
  • Interaction between member  to enhance feasibility
  • Groups need to be divided according to people capabilities and potential

Project governance is an important aspect of a project to perform task in a sequence manner. Information system prioritization group that look into strategies direction of project. With the help of project governance framework, it is easy to handle problems in a well legal manner (García et al. 2015).

  • Its advice on the implementation and strategies direction of the project
  • Project governance ensures that delivery and quality of the project included in the project scope
  • To recommend and consider strategies for development and continuation of the project
  • It monitors the performance growth of project managers.
  • Project governance approves all functional plans as well as authorized escalated deviation.
  • 1.3. Project reporting structure
  • The project reporting structure represents the formal record related to entire processes of the project that has been mentioned in the project schedule of the respective company. The relative report refers to the place that brings together as well as summarise all the tasks, creation, and processes that have been undertaken for the project. Project reporting structure helps the project managers in scheduling and identifying financial as well as human resources that has been required for completing the concerned project (Marchewka, 2014). It has been known from the words of Hornstein (2015) that reporting structure of a project can help the responsible project managers in maintaining the serial of the tasks, undertaken for the project.

Option Evaluation Criteria

Procurement strategy means proper planning of materials, service and supplies. According to the idea of Wagner et al. (2015), it is a planned approach of effective cost purchasing according to the requirement of Rays. Procurement strategy signifies consideration of clients’ objective and it is important to look payment route as well as obligation for effective to minimize the potential risk of project. Several factors affect procurement strategies such as timeline, funding, and project risk. Below are some points that are requisite to prepare an effective procurement strategy:

  • It is important to monitor the performance of organisation to identify essential requirements.
  • It is important to look clients objectives to meet requirement of clients
  • Needs to define project goals for successful accomplishment of project
  • Innovative ideas and latest technology need to implement effectively.
  • It is requisite to analyse market to determine potential risk.
  • Each task needs to accomplish within fixed deadline for effective outcome.
  • It is important to identified stakeholders and funds to deliver the project within deadline.

Stakeholders are important element of project and it is necessary to manage stakeholder in an effective manner for successful accomplish of project (Kosztyán, 2015). Stakeholders are client, supplier as well as customers so it is requisite to prioritize the interest of stakeholders for effective outcome. Communication method such as video calling, phone calls and live chats will be adopted to maintain effective communication and flow of information between different stakeholders. Communication between stakeholder and manager needs to be influential as well as transparent for effective outcome. According to the idea of Riol and Thuillier, (2015)Most of the time it is important to keep in mind that interest of managers and stakeholder will not conflicts for proper project delivery. It is important to develop a firm relationship with stakeholders so that entire task will accomplish effectively in the project.

  • Need to give first priority to stakeholders’ interest.
  • Identify loyal strategies before commencing project.
  • Keep stakeholder happy for maximum benefit of project.
  • Interaction between  stakeholders and manger need to be transparent and friendly
  • There need to be well and organised planning to manage stakeholders.
  • Communication needs to be friendly and Interactive interaction to develop firm relationship.
  • Regular meeting will be held with the stakeholders to effectively manage and engage them in the project management(refer to appendix A5).
  1. Budget, risk and program

Chosen project of the retailing company Rays has been known as online delivery services. In order receive benefits from a project, it has the need of setting appropriate time for successfully completing the project. (Kerzner & Kerzner, 2017)

Over as well as under allocation of time resources can decrease the effectiveness of the project. Therefore, the respective company has allocated 6 months for the considered project within the allocated time.

The organisation may have the needs of completing all the options that have been taken into consideration under the project.

 As per the comments of Mir & Pinnington (2014), it has been known that managing time in successful completion of a project shows the efficiency level of the project managers of the respective company (refer to appendix A1).

5.2. Budget cost analysis

As per the considered project of delivery within 6 months, it has the needs for completing the project within $ 500000.

  • Managing costs in an effective manner will help the managers in avoiding the additional costs related to the project
  • In accordance with the statements proposed by Marcelino-Sádaba et al.(2014), it has been known that the cost management can help the managers in setting exact costs for the considered tasks under the project
  • It has been known that the cost managements planning helps the responsible manager in operating the business in an effective manner (Cleden, 2017)
  • That eventually leads the business in deriving sustainability related to the business success of the respective company. Introducing effective strategy for managing the costs in an organisation leads to generate valid and positive outcome from the project (refer to appendix A.2).

5.3. Risk management strategy

Risk management strategy with respect to a project can provide a structured as well as coherent approach in accordance with assessing, managing, and identifying risks related to the respective project. From the words of Cagliano, Grimaldi & Rafele (2015), it has been known that the risk management strategy builds a process that can regularly update and review the options. That can easily assess the tasks depending on new developments as well as the actions taken in the concerned project.

  • Cost related to project
  • Health and safety hazards
  • Loss of data (refer to appendix A.3)

Scope of the Project

Quality Management Strategy has been prepared within the initiation of the respective project process. However, it has been seen that the Quality Management Strategy can approve the options subsequently with the help of a Project Board. As per the comments of Cleden (2017), it has been known that the the proposals of a project management team response to meet the expected quality of the customers by delivering products within time and the acceptance criteria.

As per the considered project of delivery within 6 months, it has the needs for completing the project within $ 500000. As per the comment sof Marcelino-Sádaba et al. (2014),it has been known that managing costs and other resources in an effective manner will help the managers in avoiding the additional costs related to the project. In order to complete the project, the managers need to follow the timeline, cost, and resources with respect to the tasks.

  • Benefits realisation plan is the tool used by a project manager in order to monitor the overall progress of the project and can track available benefits related to the project
  • It helps the managers of any project to decide which task to be accomplished or helps them to select appropriate strategies in order to get project benefits
  • In addition to that, this tool also helps the manager to select suitable person for a particular job in the project (refer to appendix A.4).

References

Aydin, M. N., & Dilan, E. (2017). Project management method adoption: A service industry case study. International Journal of Information Technology Project Management (IJITPM), 8(2), 17-33. Retrieved on: 2nd September, 2018 from: https://www.igi-global.com/article/project-management-method-adoption/177289

Baring-Gould, I., Fields, J., Preus, R., & Oteri, F. (2016). Built-Environment Report Summary (No. NREL/PR-5000-66652). National Renewable Energy Lab.(NREL), Golden, CO (United States). Retrieved on: 2nd September, 2018 from: https://www.osti.gov/biblio/1260140

Bayraktarov, E., Saunders, M. I., Abdullah, S., Mills, M., Beher, J., Possingham, H. P., ... & Lovelock, C. E. (2016). The cost and feasibility of marine coastal restoration. Ecological Applications, 26(4), 1055-1074. Retrieved on: 2nd September, 2018 from:https://esajournals.onlinelibrary.wiley.com/doi/abs/10.1890/15-1077

Butland, B., Jebb, S., Kopelman, P., McPherson, K., Thomas, S., Mardell, J., & Parry, V. (2017). Tackling obesities: future choices-project report (Vol. 10, p. 17). London: Department of Innovation, Universities and Skills. Retrieved on: 2nd September, 2018 from:https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.408.2759&rep=rep1&type=pdf

Cagliano, A. C., Grimaldi, S., & Rafele, C. (2015). Choosing project risk management techniques. A theoretical framework. Journal of Risk Research, 18(2), 232-248. Retrieved on 07 July 2018, from: https://s3.amazonaws.com/academia.edu.documents/40432054/Choosing_project_risk_management_techniq20151127-28121-prwcjz.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1536397168&Signature=WrFhygeB3EOTpU3Vc9jyU9AQ6w4%3D&response-content-disposition=inline%3B%20filename%3DChoosing_project_risk_management_techniq.pdf

Cleden, D. (2017). Managing project uncertainty. Abingdon: Routledge. Retrieved on 07 July 2018, from: https://s3.amazonaws.com/academia.edu.documents/35686521/Managing_Project_Uncertainty_Ch2.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1536397141&Signature=wnmqrCfl%2FWeH1GircO7FFAvWYV0%3D&response-content-disposition=inline%3B%20filename%3DManaging_Project_Uncertainty.pdf

Cordy, M., & Heymans, P. (2018, April). Engineering configurators for the retail industry: experience report and challenges ahead. In Proceedings of the 33rd Annual ACM Symposium on Applied Computing (pp. 2050-2057). ACM. Retrieved on: 2nd September, 2018 from:https://dl.acm.org/citation.cfm?id=3167352

Cready, E., Lippert, J., Pihl, J., Weinstock, I., Symons, P., & Jungst, R. G. (2013). Final report technical and economic feasibility of applying used EV batteries in stationary applications. Sandia National Laboratory. Retrieved on: 2nd September, 2018 from:https://www.10xe.orwww.10xe.org/Content/Files/Technical%20and%20feasible.pdf

De Wet, S. (2016). Developing a conceptual brand feasibility framework for a retail group in South Africa (Doctoral dissertation). Retrieved on: 2nd September, 2018 from:https://wiredspace.wits.ac.za/handle/10539/20016

ECHETAMA, F. C., OBI, C., & JOEL, A. D. (2016). EFFECT OF FEASIBILITY STUDY ON THE GROWTH OF SMEs IN IMO-STATE: A STUDY OF SELECTECTED SMEs IN OWERRI ZONE. International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114), 2(2), 104-114. Retrieved on: 2nd September, 2018 from:https://www.gnpublication.org/index.php/bma/article/view/473

Harrison, F., & Lock, D. (2017). Advanced project management: a structured approach. Routledge. Retrieved on: 2nd September, 2018 from: https://link.springer.com/nd September, article/10.1007/s00330-016-4303-9

Hornstein, H. A. (2015). The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), 291-298. Retrieved on 07 July 2018, from: https://fenix.tecnico.ulisboa.pt/downloadFile/845043405428940/13%20The%20integration%20of%20project%20management%20and%20organizational%20change.pdf

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Lock, D. (2017). The essentials of project management. Abingdon: Routledge. Retrieved on 07 July 2018, from: https://www.maxwideman.com/papers/essentials/essentials.pdf

Marcelino-Sádaba, S., Pérez-Ezcurdia, A., Lazcano, A. M. E., & Villanueva, P. (2014). Project risk management methodology for small firms. International journal of project management, 32(2), 327-340. Retrieved on 07 July 2018, from: https://people.eecs.ku.edu/~hossein/811/Papers/Agility/proj-risk-small-firms.pdf

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