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Defining Quality from Coca-Cola Amatil's Perspective

1. Define quality in a reflective manner using the knowledge you have acquired by taking this unit. Your definition must be backed with a one page blurb explaining the rationales behind your perspective toward quality. This part is completed by developing a model to visualise your viewpoint about what quality means. 

2. In the second section, you are required to develop a Project Quality Management Framework. Of course, not only you must thoroughly elaborate your framework but also a graphic representation of your framework must be included to facilitate understanding of your proposed framework. It goes without saying that detailed instruction must be provided to enable someone with basic management knowledge to precisely adopt your framework. 
 

Quality is defined as the “non-inferiority” or “superiority” of something. We know quality influences the business of any organisation. Here, the considered organisation is “Coca-Cola Amatil” which bottles non-alcoholic and ready to drink beverages in South Asian and Australian parts. The quality of this company is defined by their increase in business and the positive feedback they receive from us[1]. We compare the products produced by “Coca-Cola Amatil” with same types of products from different organisations and provide feedback about their products. This gives us an idea about the standard of the products of the company and their degree of excellence in satisfying the consumers.

“Coca-Cola Amatil” produces diverse products of beverages and their products are famous within the customers like us. Their products contain various types of ingredients and preservatives, which helps to maintain the quality of their products. The quality of their products is determined by the taste and the colour of them. We judge the products based on the taste, price and usefulness of the products. The prices of the products along with its appearance are also the important factors by which we judge the quality of the products of “Coca-Cola Amatil”. The company needs to serve their products in attractive bottles and cans so that we are attracted towards them and buy the products. The bottles and cans must be of a superior quality so that the transportation and other factors do not adulterate the products[2]. The company needs to have an optimum manufacturing price so that we can purchase the products at an optimal price. This is how we judge the quality of the products and then rate the quality of the company by comparing with others.

The object oriented quality management model is determined by the quality areas, which is the combination of objects and their characteristics. “Coca-Cola Amatil” also runs their business based on this model. They focus on the quality of their products and try to maintain a superior quality from their peer competitors. The company also focus on the customer’s satisfaction level and they aim at the preferences of the consumers. We prefer a better tastes unique beverage that is healthy as well as economic. The object oriented quality management model of “Coca-Cola Amatil” considers our preferences and our characteristics to manufacture their products and containers[3]. Thus, the meaning of quality is justified in the viewpoints of “Coca-Cola Amatil” which considers our preferences as an important part of their business and maintains the quality of their products accordingly.     

Object-Oriented Quality Management Model

“Project quality management framework” is used for a broad framework to identify quality standard and requirements, implementing assurance of the quality and controlling the activities. It also aims to take corrective steps in order to improve project[4]. This framework includes three main components: “project quality planning”, “quality assurance activities” and “quality control activities”.

In the first component, the company, “Coca-Cola Amatil” aims to plan a detailed structure that identifies the required quality and their standards. They also document how their proposed structure fits into the quality levels they expect. According to the second component of “quality assurance activities”, the company provides appropriate guidelines, approaches and methods to carry on with the project in a superior quality[5]. The rules and standards of the project are pre defined in a planned template and manager of the project approves them. This forms the foundation of the project and the team strictly abides by the framework of the template.

The third component of the framework includes monitoring the qualities according to a given baseline. This baseline helps to determine the defects and the failures of the project. This gives an idea about the direction of the movement of the project and provides adequate information to the management about the positiveness of the framework. This also includes the tracking and testing activities done by “Coca-Cola Amatil”. “Coca-Cola Amatil” perform various tests and they make their products go through various tests in order to check the quality of their products[6]. This activity is the main component to determine the quality of the manufactured products and meeting the preferences of the consumers. Thus, the “project quality management framework” of “Coca-Cola Amatil” ensures the required qualities that are preferred by the customers.

According to Greenberg and Quillian (2012), the quality management framework for the integration and planning can be based on the seven step process that starts with the data collection and assessment for measuring the performance level of the quality manufacturing metrics. The framework helps in estimating the cost involved with the waste by analyzing the quantifiable metrics for developing the lean scorecard. In order to enhance the performs of the Coca Cola Amatil, the data collection and implementation of the lean manufacturing process can be conducted by selecting the appropriate strategy, the implementation of the same could be based on the lean initiatives to be implemented depending on the business levels of the cold drinks company. According to Yee and Zailani (2012), the  quality management in the company help in co-relating the cost of waste, cost of lean and lean savings into the ROI and cash flows of the organizations.

According to Yee and Zailani (2012), the five common type of practices of quality management includes the High Performance Work System (HPWS), Just In Time (JIT), Activity based management (ABM), Total productive management (TPM), and TQM (Total Quality Management). The framework for the quality management planning initiates with the estimation of the lean metrics which includes the consideration of four aspects viz., financial measures, process flow, quality and productivity. According to Youssef, Youssef and Saleh (2014), the initial strategy assessment and the data collection method would be the main elements of the foundation of the quality manufacturing framework for the company. The data collection covers a wide range of the attributes ranging from the throughput rates to the high-level attributes related to the current situation of the manufacturing processes of the company. The lean management framework also includes the destination of the evacuation of the quality manufacturing scorecard and the cost of waste for designing the lean management strategy for the company in the future.

Project Quality Management Framework

According to Zhang, Linderman and Schroeder (2014), the application of the quality management principles in the company is to increasing the efficiency of the manufacturing process of the company.   

From the analysis of the concepts of the quality management in the company, the following application can be found in respective of the Coca Cola Company:

The quality management strategies would be helping in developing the manufacturing process of the bottling comprised to be faster. The quality management can be referred to as the manufacturing methodology, although, it cannot be limited to any strategy that could be helping the company in providing a competitive advantage in the manufacturing company [7]. The quality management would also help the company to be completive in the market by manufacturing quality predicts which are required to be meeting with the expectations of the customers in the long run.

The quality management stages would be helping the company to enhance the delivery times to be a faster in the business operations. The various quality management strategies would also help the company to reduce down on the lead times of the production by evaluating the quality assessment metrics. This reduction of the production of the lead times for the company would be helping in providing the company to reduce down on the expressed on the excessive inventory such that the company could invest the amount of the capital saved into the development process. The reduction for the operation lead times would be helping the company to respond to satisfy the customers such that it could become more agile in response to the requirements of the needs of the customers in the future.

The quality management could be haloing the company to optimize the supply chain in the future. This could help in leading the manager of the company in shortening the supply chain lead times for ensuring the better quality of its manufacturing process.  

The quality management works in every aspect of the value stream by eliminating the waste such that to increase the sales, generate capital, and reduce production costs in order to remain competitive in the growing global market. The researcher also defined value stream at the specific business processes within the supply chain for providing, designing, and providing a specific product or value. The quality management implementation would be helping the Coca Cola Company by reducing the manufacturing costs, improving on the generation of sales, increment of sales and capital.

In order to increase the productivity, the Coca Cola Company would be requiring the specific roles and responsibilities of the employees related to the manufacturing process. This safety would be effectively helping in managing the utilization of the quality management system. The company also requires recruiting the efficient and skilled employees such that to exploit on the effective contribution in the production sector of the business process.   

References

Alexander, Keith. Facilities management: theory and practice. Routledge, 2013.

Andini, Rahajeng Anggi, and Togar M. Simatupang. "A process simulation of inventory planning and control for Minute Maid Pulpy at Coca-Cola."International Journal of Logistics Systems and Management 17, no. 1 (2014): 66-82.

Greenberg, Allison and Lauren Quillian. 2012. "Managing Sustainable Production: A Framework For Integrating Sustainability In The Manufacturing Sector". Environmental Quality Management 21 (4): 25-40. doi:10.1002/tqem.21305.

Hattersley, Libby, Bronwyn Isaacs, and David Burch. "Supermarket power, own-labels, and manufacturer counterstrategies: international relations of cooperation and competition in the fruit canning industry." Agriculture and human values 30, no. 2 (2013): 225-233.

Hoy, Wendy, Rollo Manning, Lesley Tungatalum, Phillip Hoy, Susan Mott, Daniel D. Eddy, and Patrick A. Ball. "A profile of sales audits of a remote Aboriginal community's general store: 1992 and 2011." Australian and New Zealand journal of public health 38, no. 1 (2014): 94-94.

Kerzner, Harold R. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons, 2013.

Metzger, Kathrin. "The Import of Culture? The Coca Cola Company in America and Australia." (2014).

Yee, Leow Kheng and Suhaiza Zailani. 2012. "Determinants Of The Green Quality Practices Towards Sustainable Quality Management". IJPQM 9 (2): 194. doi:10.1504/ijpqm.2012.045192.

Youssef, Mohamed A., Eyad M. Youssef, and Farouk Saleh. 2014. "Quality Management Practices: An International Perspective". International Journal Of Services And Operations Management 19 (1): 1. doi:10.1504/ijsom.2014.064032.

Zhang, Dongli, Kevin Linderman, and Roger G. Schroeder. 2014. "Customizing Quality Management Practices: A Conceptual And Measurement Framework". Decision Sciences 45 (1): 81-114. doi:10.1111/deci.12059.

Zimon, Grzegorz and Dominik Zimon. 2014. "INFLUENCE OF QUALITY MANAGEMENT SYSTEMS ON THE FINANCIAL CAPITAL MANAGEMENT STRATEGIES IN TRADING COMPANIES". Modern Management Review. doi:10.7862/rz.2014.mmr.62.2.

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