Regulatory Reform Of China's Taxi Industry In Era: Technology Proposal For Sun Wukong

Discuss about the Regulatory Reform Of Chinas Taxi Industry In Era.

Background Checking of Both the Driver and Consumer

Sun Wukong (SW) is a taxi service which is providing the services regarding the transportation to the consumers in a new form. This kind of service is operated at the Melbourne Airport. The business model of SW taxi service is based on the demands of the consumers. The significance of this type of taxi service is that it does not operate on the fixed rate (Alonso et al., 2018). The consumers who want to book a taxi is needed to open the app of Sun Wukong (SW) in order to book a taxi or cab. The location of the consumer is detected through the location detector of the mobile. The communication regarding the new of the consumers and the address of the source and destination of going are done through the advanced technology. The detection of the location is done through GPS. Moreover the whole system is user friendly from both consumer and driver’s side (Lu et al.,2015). The consumer can see the real time location of the driver after booking the taxi. The app will also provide optimized root for reaching the destination along with the conditions of the traffic in the road and the cost for the entire travel the consumer has to pay. The payment can be made in different forms like debit or credit card payment or cash.

The main aim of Sun Wukong (SW) is to provide the better consumer service with the help of advanced technology. The system is using some high end technology along with the live updates of the journey, hence the development of this system is needed to be done by the highly skilled professionals.

Background checking of both the driver and consumer: In order to ensure the security, the checking of the background of both the drivers and he consumers are needed to be performed. In order to do this the national search is needed to be done on the basis of the criminal database.

The result gained from the background check of the both parties is needed to be treated in a correct way. Many of the cases, it has been found out, that consumers are making allegations against the drivers  about various matters (Zhang et al.,2015). The back ground check will help to resolve these kinds of problems. In order to help the drivers and the consumers of this taxi service system policy making is important. The background checking is the part of policy making. Other attributes may be helpful in this case. The selection of the best approach regarding this matter can be done on the basis of the situation. Keeping the figure prints is also the vital part of maintaining the security of the whole system.

Rating for Both Drivers and Consumers

The license of those drivers will be seized who would be failed to meet all the requirements and the background check. The penalty will also impose on the basis of underperformance and the misbehavior with the consumers.

Rating for both drivers and consumers:  Feedback is an important thing for improving the service. Similarly, in order to improve the service of Sun Wukong (SW) feedback is taken in form o rating system. However, the specialty of this system is that here the drivers can also rate the consumers like consumers can rate the drivers (Enoch,2015). The consumers can rate the drivers based on the quality of service. The drivers can mainly rate the consumers based on the behavior. The standard of the actual service can be understood from this feedback system. The feedback system can be integrated into the main application where the provided feedback can be seen along with booking a cab. This will help to understand the consumers about the skill and nature of the driver. This will help to enhance the experience of the consumers while booking the cab.

Forming the website of the company:  Currently Sun Wukong (SW) is only operated through mobile app. In order to book a cab, the consumers have to do that through the mobile application. However, using the mobile application cannot be a convenient option for all the users. In that case, the development of the dedicated website for this taxi booking service is needed (Martinez et al.,2015). The functionality of the website can be as same as the mobile app where the consumers can book the can and make the online payment (Tussyadiah,  Zach & Wang,2017).  Different API can be used in order to develop the system. The website should have the features like detection of the location, choosing of the type of vehicle and the payment methods. The functionalities of the website are needed to be user friendly. In order to develop the website that will meet all the requirements of the clients the skilled professional developers are needed in order to develop the system.

The idea of gift cards can be implemented. These gift card can be purchased from the shop like eleven seven store and using the code of this card the payment can be done. Each of the gift card holders the certain amount of money (Shen et al., 2015). The person with the gift card can travel within the range of money allotted in the gift card. The Eleven –Seven is subsidiaries of Sun Wukong (SW) which provides gift cards to the consumers. Apart from that some of the people are not comfortable using debit or credit card while making the payment. In that case, the acceptance of cash is made available in the system.

Forming the Website of the Company

Reward to the loyal customers: Sun Wukong (SW) is a new kind of taxi service that helps the consumers to get better experience with the journey. The booking of the taxi is done through the mobile application. The live updates of the journey along with the estimated cost is shown to the drivers and the consumers (Xiao et al.,2016). In order to enhance the business  and service to the consumers this taxi service  has taken some of the initiatives. One of the main initiatives is providing the gift card to the consumers (Lu,  Geng & Wang, 2015). With using those gift cards the consumers can pay for their journey. Apart from that the feedback system is also helpful in understanding the quality of the services provided by the  Sun Wukong (SW). In order to stay at the competitive market Sun Wukong (SW) needs to provide new form of services to its consumers.

In order to keep the business growth in the competitive market some of the steps can be taken by Sun Wukong (SW). The company can make various offers to the consumers apart from give them taxi service. In order to do this, organization may collaborate with other companies like coffee shops and book stores (Eventov?Friedman, Bar?Oz & Zisk?Rony, 2014). The consumers can be interested to get the voucher of their favorite coffee shops and books stores.  These kinds of additional services to the loyal consumers can make them feel special. Apart from that these kinds of additional services will make Sun Wukong (SW) special to them from the other existing transport services. This will enhance the good will of Sun Wukong (SW).

In order to understand the interest of the consumers, the interaction of the organization with the consumers is needed to be maintained in a proper way. Sun Wukong (SW) needs to understand the interest of the customers and their issues regarding daily journeys. Trying to resolve these issues will help Sun Wukong (SW) in the enhancement of the business (Li & Chen, 2016). The requirements of the consumers are needed to be understood and the focus on the specific requirements is needed to be done. In order to provide the better service to the consumers the company should adjust or change according to the need of the consumers. In order to engage into the core communication with the consumer base the loyalty based programs are initiated in Sun Wukong (SW) taxi service.  The consumers can feel special about the company if they are treated special. This will lead to the higher level of the loyalty. This kind of system will help the organization to hold the base of the consumer.Apart form that it will also help drawing more consumers for the organization.

Reward to the Loyal Customers

Providing gift vouches of the coffee shop is a better idea for rewarding the loyal consumers. The consumers who will consider Sun Wukong (SW) taxi service for their daily journey will be considered as loyal customers. The gift vouchers of the coffee shops can be stored in the personal account of the users (Miao et al.,2016). The users can use those vouchers in the selected outlet of the coffee shop chain. The higher level of the consumer satisfaction will help the company to gain better profit margin. In order to gain the attention of the consumers the Sun Wukong (SW) needs to provide best services to the consumers along with lots of special offers and discounts (Tong et al.,2017). The retention of the consumers is one of the significant points as the consumers have many options to choose from. In case, if the consumers are satisfied with the service provided by the organization they will avail the taxi service from Sun Wukong (SW) more frequently. This will eventually make them the loyal consumers of this organization. The increase of the loyalty towards the company will help Sun Wukong (SW)  to stand out in the competitive market of the taxi service.

In order to enhance the customer service functionalities along with the method of payment is needed to be improved. The existing method for payment is however not enough flexible.  The main modification regarding the payment method is the improvement of the security. The security system at the payment gateway is needed to be modified in a certain way. Some of the consumers are prefer to make the payments in cash (Zhang et al.,2016). However, most of the people prefer debit or credit cards for making payment. In that case, it has been seen that the mobile app has the lack of security in the payment gate way. Sometimes server of the website goes down. In that case, making of the payment for debit and credit card becomes difficult (Muda & Ismail,2018).  However, it has been seen that the accepting cash for making the payment maximizes the overhead cost (Nicolaides, Cebon & Miles,2017). Using debit or credit card while making the payment will reduce the overhead cost for making the payment. This will also enhance the consumer experience. In that case, the company can make the consumers interested about the making the payment using debit and credit card. This can be done by putting some special discount on the payments while using the electronic card while making the payment.

Interaction with the Consumers

Conclusion

The discussion is regarding Sun Wukong (SW) which provides unique taxi service to the consumers. The specialty of this taxi service is that it is user friendly. The users can handle the functionality of this service and can book the taxi from the mobile app. Different aspects of the services those are essential for improving this service has been discussed in this section. Certain views on the modification of this app have been drawn from this discussion. The main aim of Sun Wukong (SW) is to provide the better consumer service with the help of advanced technology. The system is using some high end technology along with the live updates of the journey; hence the development of this system is needed to be done by the highly skilled professionals.  The conclusion that can be drawn from this discussion points out that the ongoing business of the Sun Wukong (SWis unique. However, there are certain modification is needed to be done in order to enhance the business of the Sun Wukong (SW). The enhancement of the business will also help this organization to stand out in the competitive market.

References

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