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Research aim and objectives

You are required to search for and retrieve three  separate pieces of empirical research relating to your intended research concept that have been published in peer-reviewed academic journals.

In the age of machines, the humans have become corporate machines, where their recreations have become obsolete. The stress of the hard day’s schedule generates stress within the people, making it difficult for them to maintain the balance of life. Herein lays the appropriateness of tourism, which caters to the entertainment needs of the people. However, tourism is a vast subject, of which the assignment picks the tourism industry in Manang district of Nepal. Consideration of journal articles speculates the factors, which have expanded the business of tourism industry in Nepal.

The aim of this research is to assess the factors, which have led to the rise of tourism industry in Manang Valley of Nepal. The following objectives would help the researcher to achieve positive outcomes:

  • To assess the business scenario of tourism industry in Nepal
  • To examine the steps taken by the tourism industry personnel to achieve customer satisfaction
  • To study the impact of the tourism packages offered by the tourism industry of Nepal on the stakeholders and shareholders
  • To suggest recommendations for the tourism industry of Nepal to expand their business till the extent of foreign market penetration

Yergeau, M.E., Boccanfuso, D. and Goyette, J., 2017. Linking conservation and welfare: A theoretical model with application to Nepal. Journal of Environmental Economics and Management, 85, pp.95-109.

The article establishes essential linkages between conserving the ecological biodiversity for enhancing the aspect of tourism. The main theme of the article is to establish linkages between conservation and welfare. The propositions of the article shed light on the importance of preserving the land in terms of ensuring the wellbeing of the tourists. Reaping beneficial seeds into the land, gives fruits of success. This is also applicable in case of the Nepal tourism especially in the Manang district. Introduction to ecotourism is the main factor, which has led to the rise of tourism in the Manage Valley of Nepal. Along with this, the article projects the measures undertaken for ensuring the security of the tourists. Here, the Maoists attacks attains an important position in terms of the keeping the passion of the tourists to enjoy the calm and serene beauty of Nepal.

The article talks about ecotourism, which provides the tourism with enough opportunities to get lost in the scenic beauty of Nepal. Increasing the police posting in the newly established hotels and resorts have ensured the security of the tourists.

Research approach

Theoretical perspective towards this aspect reflects the approach of the tourism industry personnel in terms of adding meaning to the tours and travels thought of by the people in their vacations. Herein, deductive approach is most appropriate. This is in terms of deducing the factors behind the growth of Nepal tourism especially in the Manang Valley through the information collected from the local tribes. Effective consideration of the responses provided by the samples helps in determining the push and the pull factors, which plays a major role in enhancing the aspect of customer satisfaction for the tourism sector. On the other hand, these push and the pull factors enhances the clarity of the people regarding their visit to the other places.

Journal article

Research strategy and Nature

The article reflects the selection of theoretical prediction for speculating the rise of tourism sector in the districts of Manang Valley. Here, the data collected from the Nepalese tribes attains an important position. This strategy can be perceived as something more than the usual strategies, which are used for carrying out a research- primary or secondary and qualitative and quantitative.

Research method

Usually in a research data is collected through primary and secondary methods. Within this, there are subdivisions-qualitative and quantitative. In primary quantitative, the means of survey is used for collecting the required data from the samples. However, in the case of qualitative, the means of interview is used for gathering the necessary data from the samples. In this research, both quantitative and qualitative means are used. As a matter of specification, the local tourists are surveyed and the managers of the developed hotels are interviewed

Koirala, B.S., Bohara, A.K. and Berrens, R.P., 2013. Willingness to pay for improved quality of trekking in Manang, Nepal. International Journal of Sustainable Society, 5(3), pp.250-265.

The article talks about the reactions of the tourism sector personnel in terms of the modifications made to lure the customers. Herein lays the appropriateness of the word “willingness”. Countering this, the activity of “trekking” grabs the attention of the readers in terms of their passion towards indulging into adventures. Improvements in the quality of trekking reflect the consciousness towards the tourism sector personnel regarding the achievement of customer satisfaction. The generalization of these aspects contradicts the limitation of Manang district. The word “sustainable” in the name of the journal reflects the need for innovative thoughts and ideas to make the stay of the tourists memorable in the Manang valley of Nepal.

The aspect of Willingness to Pay (WTP) is the main theme of the article. Additional trekking guides in the Annapurna conservation area; extended village tours in Nar Phu valley of Manang and upgradation of the Tibetan artifacts in the museum are specifically mentioned in the article, in order to highlight the steps taken by the tourism sector personnel for beautifying the standards and quality of the existing services.  Maintenance of consistency in seeking innovative measures for this upgradation helps the personnel to achieve sustainable growth within the competitive ambience of the market

Research approach

Similar to the other researches, the researcher in this research produces deductive approach. This approach helps in reaching to the relevant conclusions through the means of the responses provided by the samples. The article sheds light on the data collected in 2005-2006 from the trekkers, who came to Nepal for enjoying holidays. The outcome of these collected data was noteworthy for the sector in terms of achieving sustainable economic growth. Introducing the scheme of Willingness to Pay (WTP) is an indication of a conscious approach towards catering to the entertainment needs of the tourists. The article provides evidence of this approach in terms of the actual value for relative WTP per trekker- US 35-38$ for nature walk; US 11-17$ for the village tours and US 9-15$ for museum visits. Here application of the inductive approach is impossible as it needs the alteration of the existing theories and concepts on growth of tourism sector. In view of the previous sentence, the approach of the researcher gets limited in terms of the time and financial constraints. Therefore, application of the inductive approach attaches an interrogative parameter to the proposed concepts.

Background

3.3 Research strategy and nature

            A research is basically done by following a strategy. This strategy helps the researcher to frame out the research in an integrated structure. This is also applicable for this research. Within this, creating plans about the research design and approach enhances the clarity of the researchers in terms of projecting the research in an integrated structure. Herein lays the importance of the structure of the research. Revealing strategic vision towards quality management aligns with the basic functionalities of the tourism sector personnel in terms of satisfying the recreational needs of the tourists. Here, the “nature” of the personnel directs towards ensuring the wellbeing of the tourists. On the contrary, lackadaisical attitude towards the needs of the tourists would compel the personnel to encounter deterioration in the sales revenue and profit margin. This would adds vulnerability in the market position of the sector.

Research method

Primary and secondary are the two main methods, through which a research is conducted. Within these methods, there are subdivisions-qualitative and quantitative. Survey is included in the quantitative methods and interview within the qualitative methods. The article highlights the survey, which was done on the tourists, who came to Nepal for enjoying trekking. These responses proved crucial for the managers in terms of bringing innovation in the services. Evaluation is critical in this direction regarding the application of total quality management of the offered services. This evaluation brings the major drawbacks in the offered services, which is degrading the quality of the tourism services. Maintenance of consistency in carrying out surveys and feedbacks enhances the awareness of the personnel regarding the specific recreational needs of the tourists such as adventure, trekking among others. Moreover, effective utilization of these feedbacks enables the personnel to maintain the stability in the relationship with the customers.

Subedi, B.P. and Chapagain, P.S., 2013. Tourism development in Upper Manang valley of Annapurna region. Nepal Tourism and Development Review, 1(1), pp.56-68.

Background:

The study is based on the development of the tourism sector in the Annapurna region situated in upper Manang valley of north-west Nepal. The expansion of the tourism has been flourished after the initiation of Annapurna Conservation Area Project (ACAP), 1986. This third and last paper focuses on the discussion of the expansion of tourism from 20th century and the process of the expansion through decades. The research paper sheds light on the various aspect of development, which directly and indirectly helps the tourism sector to spread it arms in this part of Nepal. The study includes the involvement of the local people in the development of tourism. However, the paper shows another aspect of the environmental challenge, which is the result of the rapid expansion of the tourism in the stated region.

Research approach

Research Approach:

The research approach can be identifies as the deductive one as the research includes the process of data collecting, without which the proceedings of the study could not be possible. The approach of the research contains the method of gathering data from all the possible sources. The collection of the data is the chief source of the study, which includes the police check post, local vendors and many other sources. The information collector gathered data from the ACAP of the trekkers from 1970 to 2006. However, the local office of the ACAP in Manang has been the main source for collecting data for the research.

Research Strategy and Nature:

The research paper follows both the qualitative and the quantitative method of strategies. In the qualitative strategic method, the information has been collected from various hotel managers, both new and existing.

The quantitative strategic method includes the survey in the police checkpoints, residents of the region, local office of ACAP in Manang and the surrounding villages.

The nature of the research paper is descriptive since the purpose of the study is to present the possible reasons for the development of the tourism sector in Nepal and the effect of the same. However, there are few limitations of the research as it was not possible to survey all the residents of the region. In addition, many of the residents were found uneducated to understand the language of the researchers and the answer their respective questions.

Research Method:

For collecting the primary data, the researcher targeted the ACAP local office in Manang. The office provided the data of the tourist in a monthly manner, which helped the researcher to measure the yearly tourist flow in the region. The researcher also collected the data from the same office, regarding the passport information of the tourists, which was an effective source of knowing the tourist flow from international background. The researched had to stay in the office for a certain period as these data is not easily available and collecting the same is unethical. Apart from that, the researcher took help from the available data on the statistics of the tourists arrival from Ministry of Tourism and Civil Aviation. The police check post was also an effective source for data of the daily tourist arrival in the region.

Next, the researcher conducted interviews to the hotel owners, hotel managers, and the local vendors for understanding the seasonal flow of tourists and understanding the economical condition of the region due to tourism. Surveying the local residents helped the researchers to understand the nature and the common traits of the tourists as well as the gradual development of the tourism business.

Conclusion

This assignment emerges successful in providing an insight into the factors, which have helped the tourism industry of Nepal to achieve sustainable growth in their business. Within the factors, the thought of conservation attains importance. The motive to conserve the natural resources, wildlife and cultural heritage symbols makes the business of the tourism industry personnel customer centric. Consciousness in this direction helps the personnel in achieving large scale customer satisfaction, which is itself an agent of expansion within the business. Willingness and eagerness to serve the customers with quality services like adventure, luxurious accommodations and lip smacking delicacies possesses flexibility to lure the clients towards the brand image. Countering this, ensuring security of the tourists during their stay in Nepal would be one of the wisest steps for the tourism industry personnel in terms of attaining loyalty, trust and dependence from the clients within the competitive ambience of the market. Emerging successful in this aspect would align with the true essence of the term “rise” or growth

References

Anup, K.C., 2017. Ecotourism in Nepal. The Gaze: Journal of Tourism and Hospitality, 8, pp.1-19.

Baral, N., 2014. Evaluation and resilience of ecotourism in the Annapurna Conservation Area, Nepal. Environmental conservation, 41(1), pp.84-92.

Chaplin, J. and Brabyn, L., 2013. Using remote sensing and GIS to investigate the impacts of tourism on forest cover in the Annapurna Conservation Area, Nepal. Applied Geography, 43, pp.159-168.

?ach, J., 2015. A geotouristic valuation of the Marsyangdi Valley in the Annapurna Himal region and its potential for the development of geotourist attractions. Geotourism/Geoturystyka, (3-4), pp.39-56.

Mainali, J., All, J., Jha, P.K. and Bhuju, D.R., 2015. Responses of montane forest to climate variability in the central Himalayas of Nepal. Mountain Research and Development, 35(1), pp.66-77.

Nepal, S.K., 2013. Mountain tourism and climate change: Implications for the Nepal Himalaya. Nepal Tourism and Development Review, 1(1), pp.1-14.

Paudel, R.P., 2016. Protected Areas, People and Tourism: Political Ecology of Conservation in Nepal. Journal of Forest and Livelihood, 14, p.1.

Rijal, S.P., 2013. The Impact of Climate Change on the Tourism-Based Local Economy of Nepal. IUP Journal of International Relations, 7(4), p.59.

Sedai, R.C., 2013. Tourist accommodation facilities in the major tourist areas of Nepal. Nepal Tourism and Development Review, 1(1), pp.102-123.

Subedi, B.P. and Chapagain, P.S., 2013. Tourism development in Upper Manang valley of
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