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Peggy Keall Argued that

Discuss about the Ruling Many Sectors of the Urban Community.
 

Today, in the twenty first century, technology seems to have taken the lead ruling many sectors of the urban community. Many business entities are using the advancing technology to replace their existing works and in the process, they change the relationships between the business and the clients, the structure of the company and the business processes. In the process, also the office space and in other cases the existence of these offices had to be reconsidered. There are certain points that can prove the evolution of technology with its relation to the impacts experienced on the social and political characteristics of the urban places as discussed by Peggy Keall.

In the modules, it is evident that Peggy had to take a look at the relationships and the connection between the introduction of technology in the business entities in the urban places and in the process of urbanization. According to him, people are living in a world of cities where the social, cultural, political and the economic lives revolves around the urban areas. Further, he argues that it is important for people to come out to learn and understand their world so they can have a clear view on the effects the revolving technology has on the world and the way the world is undergoing a digital revolution affecting people’s lives. He feels that the use of the internet through the World Wide Web has led to many changes in the communication systems through the urban cities. Also, considering the privacy and the protection of identity, Peggy implies that the use of the internet as a result of the changes in the technology has introduced the urban cities to a lot of risks where crimes can be committed through the internet as where people have to understand their current communities and find ways to protect their community. 

Among the key points in the modules by Peggy Keall include; World wide web, Online communities and social networking, Changing nature of work, Flexible work options, and Privacy and protection of identity.

The World Wide Web

Keall suggests that the evolution of the internet bringing about the interface of the World Wide Web has come around with a variety of changes more so in the economic systems where most of the components involved in the process have been automated. In my opinion, it is true that the internet has brought a lot of developments in the urban communities. The experienced changes that have been experienced from the ancient time and in the current day where technology has advanced through the internet are vast and well noticeable (Rosenfeld & Morville, 2008). Through the World Wide Web that is acting as an interface between the internet and the users, there has been many advanced economic cases like in the banking sector where the is the use of the automated bank machines where banking systems connect from remote placed connected through the internet. The diversification of technology through the web has been seen to transform from the ancient skills and machinery to the current advanced complex systems that have made the use of the internet easy and interesting (Wolfe, 2001). The web has been the mother of most of the changes that are being seen in the current world where computers and other advanced digital gadgets are the elements ruling the day.

The Key Points in the Modules

Online Communities and Social Networking

The modules by Keall have insights on how the communication in communities has changed through the revolution of technology. In a community, there is a need of interaction and communication. The form of communication used in the prior days were mostly face to face and that has come to change with the influence of technology and the internet where people can now be able to communicate online and through social networks (Howard, 2010). The elements in the communication that have been seen to have changes include the scope, speed, method and the comment of the information (Funk, 2011). The current scope of information appears to be different from the past where people used tablets, Fargo and others like letters. Today, the scope used includes email communication, blogs, tweets and blogs among a vast of them. The current scope is a huge influence to the to the social network of people where people interact today easily, fast and cheaply as compare to the ancient communication before the technology started to advance (Lazakidou, 2012). 

Changing Nature of Work

In the modules, Peggy has mentioned about the revolution that is taking place in the industrial section as a result of the advancing technology. In as much as one may want to prove the logistics in the argument, it is quite obvious and open that the nature of work today has changed a lot under the influence of technology. It is evident in many sectors like in agriculture where the farmers are now not involved in the harvesting of grains (Restivo, 2005). There are advanced machines that were developed specifically for the purpose of harvesting the grains from the farms taking up the works of the farmers. In most offices today, the computers have digitized many departments reducing the amount of manpower that is needed (Hammond, 2003). The work that could be done by a dozen of people can now be taken up by a single computer that automates most of the works in the offices.

Today, revolution in the information and communications sector has taken up that job leaving the messengers either jobless or shift to other professions. For information transfer, people now use the email services from the internet and the Skype and web cameras for live communications. There is also the use of mobile phones where people from different departments of organizations can communicate with each other away from the offices without depending on the office landlines or the fax as it were in the past (Bell, 2010).

The World Wide Web

Flexible Work Options

Many businesses and companies are today enjoying the mobile work options as initiated by the introduction of technology in their entities. It is though evident today that work has become flexible considering that in many places today, people can choose to carry their workloads to their homes and complete their target while at home (Stredwick & Ellis, 2005). That is work away from office. Also, people tend to see that they are not going to meet their deadlines and thus, they decide to work from home during weekends and holidays and this can be counted as part of the flexible hours of work. There is also the case of telecommunicating and teleworking where people can engage in community communication and communal work from remote areas through the use of Skype and webcams for communication and online office portals and company websites for teleworking. In such cases, team building, decision making and communication can be done by many people at the same time through the implementation of information technology in industries as part of the industrial revolution (Eddy, 2012). 

Privacy and Protection of Identity

In as much as people may find that the technology may have come with positive impacts on the urban communities, there is a prevailing issue of privacy and identity. There are people prone to hacking into other people’s online accounts and websites (Smith & Kutais, 2007). In the process of interacting through the internet there are other people whose main agenda is hacking into accounts and posting weird information onto their accounts. Others venture into hacking into banking systems and other online money transfer services and redirecting the payments into their personal accounts (Claypoole & Payton, 2012). This calls for surveillance of people interacting through the internet and there have been progress in the process and information and technology experts have been to the fore fronts to fight the unethical acts. In the work place technology have been seen to have negative influences to the workers forcing the employers to track and monitor their employees computers to have a records of what each and every computer is engaging in at all times (Sullivan,. 2004).

In his capacity, the points highlighted in the modules are some meant to create the awareness of the impacts of the rapid development in technology in the industrial urban communities. Similarly, points discussed in this study are seen to come with both negative and positive insights on the impacts of technology. One can as well conclude that Peggy was so dedicated to educate and make people aware of the changes that are taking place in their urban community in relation to the use of the internet.  In my view, these key points can be very helpful to every person especially in the industrial revolution. Many companies could make use of the information in the modules to know when and where to use the internet and in what cases. I find the modules important not only to the companies but to individuals who use the internet and those who find pleasure in taking part in the technology services. Individuals could know and assess their part to know when they might be at risk while using the internet (Khosrow-Pour, 2009).

Online Communities and Social Networking

Many links and the inter-relationships can be spotted between the key points Peggy highlights in the modules. All the key points in the modules share the same origin and that is the internet. Without the internet, there would be no technology changes in the urban communities and in the industrial sector. Taking time with the modules, it is easier to understand the impacts of technology on the urban places and urbanization (Spence, Annez, & Buckley, 2009). First, one could realize what it takes to develop a better urban community. The social and economic boundaries could benefit more from the rapidly advancing technology. In the social context, people have been able to network through the internet making interactions easier. Economically, businesses have benefit from using technology where most manpower have been replaces with a single computer taking up the roles that could be played by many people on a single entity. Communication can as well be done globally at a click through the use of computers with the aid of the internet. 

Conclusion

Today, in the twenty first century, technology seems to have taken the lead ruling many sectors of the urban community. People are living in a world of cities where the social, cultural, political and the economic lives revolves around the urban areas. Through the World Wide Web that is acting as an interface between the internet and the users, there has been many advanced economic cases like in the banking sector where the is the use of the automated bank machines where banking systems connect from remote placed connected through the internet. Many businesses and companies are today enjoying the mobile work options as initiated by the introduction of technology in their entities. 

References

Bell, A. (2010). Re-imagining the office: The new workplace challenge. Farnham: Gower

Claypoole, T., & Payton, T. (2012). Protecting your internet identity: Are you naked online?.        

Lanham, Md: Rowman & Littlefield Publishers.

Eddy N. (2012). Managing the new workforce: International perspectives on the millennial           

generation. (Managing the new workforce.) Cheltenham: Edward Elgar.

Funk, T. (2011). Social media playbook for business: Reaching your online community with          

Twitter, Facebook, LinkedIn, and more. Santa Barbara, Calif: Praeger.

Howard, T. W. (2010). Design to thrive: Creating social networks and online communities that     

last. Burlington, MA: Morgan Kaufmann Publishers.

Khosrow-Pour, M. (2009). Encyclopedia of information science and technology. Hershey, PA:     

Information Science Reference.

Lazakidou, A. A. (2012). Virtual communities, social networks and collaboration. New York:      

Springer.

Restivo, S. (2005). Science, technology, and society. Oxford [u.a.: Oxford Univ. Press.

Rosenfeld, L., & Morville, P. (2008). Information Architecture for the World Wide Web:   

Designing Large-Scale Web Sites. Sebastopol: O'Reilly Media, Inc.

Stredwick, J., Ellis, S., & Chartered Institute of Personnel and Development. (2005).Flexible       

working. London: Chartered Institute of Personnel and Development.

Smith, M. S., & Kutais, B. G. (2007). Spam and internet privacy. New York: Nova Science         

Publishers.

Spence, M., Annez, P. C., & Buckley, R. M. (2009). Urbanization and growth. Washington, DC:            

Commission on Growth and Development.

Venkatesh, V., Wallin, J. J., Castro, J. C., & Lewis, J. E. (2014). Educational, psychological, and behavioral considerations in niche online communities.

Wolfe, C. R. (2001). Learning and teaching on the World Wide Web. San Diego, Calif:     

Academic Press.

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