Strategic assessment and recommendations for Godiva UK operating in the UK Chocolate Market in the Fast-Moving Consumer Goods (FMCG) channel
To conduct a strategic assessment of Godiva UK (FMCG) in terms of their external and internal environment, and to identify strategic options and recommendations in which Godiva UK can strengthen their UK market position.
Your individual strategic management report will need to identify the internal and external opportunities and threats facing the Godiva UK FMCG, and present appropriate frameworks that inform your development of strategic options and recommendations for the company in terms of future strategic directions and methods of expansion.
The report should therefore be comprised of areas for consideration that address the following questions: 1. What is Godiva UK's current strategic positioning in the UK FMCG confectionery market?
2. What strategic recommendations can you propose Godiva UK follow to strengthen its current position in the UK Market?