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MOD001228 Leadership And Management

tag 0 Download 18 Pages / 4,291 Words tag 19-07-2021

Question:

This module, like all modules at Anglia Ruskin, is taught on the basis of achieving intended learning outcomes. On successful completion of the module, the student will be expected to be able to demonstrate the following:

LO 1. Identify the value proposition of an organisation and demonstrate how it provides a competitive advantage for the organisation;

LO 2. Critically evaluate the value propositions of a range of companies competing in a market sector;

LO 3. From the analysis of the value propositions in 1 and 2, synthesise a value proposition for a company identifying how it will gain a competitive advantage;

LO 4. Manage information from a range of sources in the formulation of a viable value proposition.

1.Using suitable models identify the customer perceived value for the customers for a company of your choice 20 4

  1. Critically evaluate the existing value proposition for the one you have chosen. Compare and contrast the value proposition with that of the leading competitor in its sector.
  2. Benchmark the two value propositions, comparing and contrasting as appropriate, and reaching a justified conclusion[s]
  3. In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers.
  4. Produce a plan to implement the value proposition externally and internally

You are entitled to feedback on your performance for all your assessed work. For all assessment tasks which are not examinations, this is accomplished by a member of academic staff providing your mark and associated comments which will relate to the achievement of the module’s intended learning outcomes and the assessment criteria you were given for the task when it was first issued.

The marker of your assignment will include feedback on written assignments that includes answers to these three key questions:

  1. What is your overall feedback?
  2. How does your assignment compare to the marking criteria?
  3. How can you improve in the future?

Using suitable models identify the customer perceived value for the customers for a company of your choice 20 4

Critically evaluate the existing value proposition for the one you have chosen. Compare and contrast the value proposition with that of the leading competitor in its sector.
 
Benchmark the two value propositions, comparing and contrasting as appropriate, and reaching a justified conclusion[s] 20 1-2
 
In light of your analysis of your existing value proposition and what 20 3 Module Guide you have learnt in this module produce a new value proposition that will match the value criteria of the customers.
 
Produce a plan to implement the value proposition externally and internally
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