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Implementing Pay Wave Card System

Discuss about the Supermarket Management for Pay Wave Card System.

The supermarket that was recently opened named the OZ supermarket provided a variety of products for their customers ranging from the household products to the stationary products (Turolla, 2016). In addition to this the also provided a variety of other products such as the items that are nonperishable. In addition to the variety of the products the quality of the products and the services that are offered by the supermarket are also taken into consideration. The main objective of the supermarket is provide the customers an ease of access to the supermarket procedure and increase their level of satisfaction. Hence, the supermarket officials are looking to improve their billing system or rather trying to change it completely for the benefit of their customers. They want to implement a cashless system for the billing purpose of the supermarket. Hence, the customers would not be required to stand in the long queues waiting for their products to be billed and get irritated. In addition to this it would also help the customers in cases of emergencies. For the implementation of this cashless system the authorities are looking to implement the Pay Wave Card system for their organization. The implantation of this system would also benefit the staffs of the supermarket to a great extent. They would also be relived of the tedious duties and would have hassle free system in place of the default system. Therefore, the implementation of this system would increase the efficiency of the supermarket and also increase the overall reputation of the market.

The authorities of the supermarket have decided up on abolishing the cash payment system of the market and install the cashless system in its place. They want an automated billing system. For, this requirement they would require to implement the Pay Wave card System. This is new concept of billing system that was never implemented before. In this process the buyer would be able to just walk into the store pick up an item of their choice and just leave the complex without even having t worry about the billing procedure of their purchase. The customer would be billed automatically depending on their purchase and also the bill would be procured automatically.

The system has a number of operational procedures and this would be essential for the implementation of the system (Caney et al., 2013). The system makes use of several other technologies in addition to the Pay Wave Card. They also use the RDIF of the Radio Frequency Identification System. The products and the trolleys are generally labelled with these chips. Firstly, the RDIF chips are inserted into the products. They store all the information about the products in them. The information such as the product ID, name of the product, the cost of the product and also the status of the product are provided in the chips. In addition to this the RDIF chips are installed in the trolleys of the supermarket. These chips detect the chips that are installed in the products. As soon as the customer drops an item into their trolley the product id code is registered to the customer. In this way the customer goes on adding products to their cart and the chips keep on registering the products to the accounts of the customers and the billed in summed up when the customer leaves the complex with the products that he has procured. In addition to this the bill is also automatically deducted from their balance in the Pay Wave Card. These systems work together in a synchronized from. The Pay Wave Card is incorporated with these RDIF chips. In addition to this an exit mechanism is also installed into the market complex with the help of this RDIF chips. As soon as the customer leaves the complex the mechanism comes into effect and the chips that are incorporated with the Pay Wave card sum up the total bill of the customer and deduct it from the balance of the customer in the Pay Wave card and the balance in the Pay Wave card is also updated automatically. In addition to this, the Pay Wave card consists of the information about the customer such as his name, address and the balance that is remaining in the card. The card is updated automatically on regular basis.

Operational Procedures

In addition to this the RDIF chips also has a tracking facility installed in them. They can track the products from almost any location (Amendola et al., 2014). If a customer wants to return the product, he can do it very easily. He just needs to the place the product back to its original position from the trolley and the total bill of the customer is decreased automatically. In addition to this the tracing system also helps in monitoring the items of the supermarket. In situations where the customer has insufficient balance in his card and makes a purchase either intentionally or unintentionally, an alarm would go off. This would prevent from possible theft of the items. In addition this in cases where the customer does not have sufficient balance in his card he can do it manually buy going to the customer care desks within the supermarket. In addition to this for the customers who do not possess a card is provided with a temporary card so that they can complete their purchase very easily and return he card back to the store.

In addition to this, the supermarket also has a very efficient parking policy. The parking charges are hiked during the peak seasons and are lowered during the lean seasons. In addition to this the parking charges are waived off for the elderly and for the handicapped peoples.

Although the system is quite effective some recommendations are provided for improving the system.

Provision for cash payment: The supermarket authorities should try and make a provision for the cash payment for the customers so they can purchase the products with cash if they want to opt for it (Cobovic, Katolik & Novak, 2013).

Staff Satisfaction: The organization should look to accommodate the staffs in the different position who are no longer required in the billing department (Bornemann-Shepherd et al., 2015). This increase the efficiency of the organization and also increase the level of staff satisfaction.

Monitoring: The organization should have a proper monitoring system for the billing system that is in place (Campbell et al., 2014). The components and the equipment should be looked after and it is to be seen that they are stolen or tampered with. This would ensure the proper functioning of the system.

The supermarket have the plan and the strategy for the implementation of the system in place. This system would increase the efficiency of the business to a great extent, and also increase the ease with which the customers can access the system. It also increases the satisfaction level of the customer very efficiently. With the increase in the level of satisfaction of the customer the overall reputation of the organization is also increased. This would influence the customer to visit the market more often. Hence, this would result in the increased efficiency of the organization. Although in addition to all this the supermarket authorities must look to increase the satisfaction level of the customer to a further extent.

Recommendation

In addition to the cashless system the organization should also look to implement a feedback system and a product rating system. This would enable the customers to interact with the authorities and help in providing information that would help them to increase the efficiency of the system and also improve the system to great extent. The communication in between the customers and the company officials are very healthy for any kind of organization. For increasing the communication procedures of the organization the following methods should be implemented by the company. 

The organization should try and look to implement a rating system for the product and the service that are offered by the organization. This system would allow the customers to provided rating for the services that they receive from the supermarket and also for the products that they purchase from the supermarket. They can provide the rating for the servicers as soon as they leave the marketing complex. In addition to this they should also have an online portal where they can also provide rating to the product they purchase. They can do this both anonymously and also by providing the reference to the product that they have purchased. This help the authorities of the organization to recognize the products that are more popular and also the products that are less popular and requires reformation. In addition to this, the ratings of the services of the organization would also help them to identify the areas of the organization that requires improvement. This increase the efficiency of the level of communication in between and the business and the consumer and also increase the efficiency of the products of the organization.

In addition to the rating system the company would require a website in which all the details about the company would be provided. The people would be able to view the details about the company. The details of the company such as the organizational procedures would be explained on the website. In addition to this the various kind of information regarding the policies of the company would also be mentioned in the website. The privacy policy and the product purchase policies should be efficiently defined in the company website. In addition to this the information about the products and the services provided by the organization should also be provided on the website. The website would also help the organization for the advertisement of the products. In addition to information about launch of newer products and seasons in which there would be sale in the organization can also be provided on the website. This would keep the customers of the organization well informed about the organization. In addition this the website would contain the detailed information about the Pay wave card of the customers. The customer can view details about themselves in the website and also update them very easily. In addition to this the customers would be able to provide their queries and grievances in website that would allow the company officials to know about the problems of the customers and solve them with an immediate effect. This would also help in promotion of the organization. Hence, the website would increase the overall reputation of the organization.

Improving Staff Satisfaction

The organization should also possess some customer care facilities both within the shopping complex and also within the online interface of the organization. Firstly, there must be help desk in the complex of the supermarket. The desk must have some staffs employed in the section, so that they would help out the customers. They would also listen to the queries of the customer and provide efficient solutions for them. In addition to this they should also register any kind of grievances or feedback provided by the customers, so the organization can use it for future references. In addition to this the staffs would also help the customers with the return and exchange of product systems of the organization and help them in understanding the process of the organizations successfully. In addition to this, the organization should also have an online customer service system in their website that would be active 24/7 and also provide services 24/7 to the customers. The portal would listen to the queries of the customers and provide immediate solutions so that it would make the customers happy. In addition to they would also record the online feedbacks and the reviews that are provided by the customers. There should also be a chat section where the customers can chat with the customer care executives and discuss about their problems with them. This would help in improving the communication methods in between the customers and the organization. This as a result would increase the overall customer satisfaction and also the overall efficiency of the organization.

References

Amendola, S., Lodato, R., Manzari, S., Occhiuzzi, C., & Marrocco, G. (2014). RFID technology for IoT-based personal healthcare in smart spaces. IEEE Internet of Things Journal, 1(2), 144-152.

Arbore, A., & Estes, Z. (2013). Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?. Journal of Retailing and Consumer Services, 20(5), 439-444.

Bernstein, S., & Sheen, A. (2016). The operational consequences of private equity buyouts: Evidence from the restaurant industry. Review of Financial Studies, hhw037.

Bernstein, S., Lerner, J., Sorensen, M., & Strömberg, P. (2016). Private equity and industry performance. Management Science.

Bertazzi, L., Bosco, A., Guerriero, F., & Lagana, D. (2013). A stochastic inventory routing problem with stock-out. Transportation Research Part C: Emerging Technologies, 27, 89-107.

Bornemann-Shepherd, M., Le-Lazar, J., Makic, M. B. F., DeVine, D., McDevitt, K., & Paul, M. (2015). Caring for inpatient boarders in the emergency department: improving safety and patient and staff satisfaction. Journal of Emergency Nursing, 41(1), 23-29.

Campbell, M. S., Stehfest, K. M., Votier, S. C., & Hall-Spencer, J. M. (2014). Mapping fisheries for marine spatial planning: Gear-specific vessel monitoring system (VMS), marine conservation and offshore renewable energy. Marine Policy, 45, 293-300.

Caney, R., Dorros, C., Kennedy, S., Owens, G., & Tague, P. (2013). Mobile Pickpocketing: Exfiltration of Sensitive Data through NFC-enabled Mobile Devices (CMU-CyLab-13-015).

Cobovi?, M., Katolik, A., & Novak, N. (2013). Control of cash payment system based on the software as a service. Interdisciplinary Management Research, 9.

Ellickson, P. B. (2013). Supermarkets as a natural oligopoly. Economic Inquiry, 51(2), 1142-1154.

Nair, R. D. (2015). The implications of the growth of supermarket chains in southern Africa on competitive rivalry1.

Ochieng, E. G., Jones, N., Price, A. D. F., Ruan, X., Egbu, C. O., & Zuofa, T. (2014). Integration of energy efficient technologies in UK supermarkets. Energy Policy, 67, 388-393.

Thomassen, Ø., Smith, H., Seiler, S., & Schiraldi, P. (2017). Multi-category competition and market power: a model of supermarket pricing. American Economic Review.

Turolla, S. (2016). Spatial competition in the French supermarket industry. Annals of Economics and Statistics/Annales d'Économie et de Statistique, (121-122), 213-259.

Varela, M. J. (2016). The Costs of Growth: Accelerated Growth and Crowd-Out in the Mexican Supermarket Industry.

Yamoah, F. A., & Yawson, D. E. (2014). Assessing supermarket food shopper reaction to horsemeat scandal in the UK. International Review of Management and Marketing, 4(2), 98.

Zhang, S. S., van Doorn, J., & Leeflang, P. S. (2014). Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?. International Business Review, 23(1), 284-292.

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