$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

SWOT Analysis For Tim Horton’s

tag 338 Downloads3 Pages 723 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Tim Horton’s announced last year that they have joined with Burger King to form the 3rd largest quick service restaurant company in the world.

1- What corporate strategy (ies) does this represent for Tim Horton’s?

2- Complete a S.W.O.T. analysis for Tim Horton’s.

3- From Michael Porter’s five generic competitive strategies which do you think would best describe Tim Horton’s? Please give some reasoning behind your choice.

4- If you were the V-P of Human Resources for Tim Horton’s what would some of the impacts be upon your H.R. plans?




Burger Kings Acquisition of Tim Hortons

Tim Hortons Corporate Strategy   

Tim Hortons is a Canadian Multinational fast casual restaurant that is recognised for its doughnuts and coffee. It is the largest quick service restaurant in Canada. Rapid global expansion was the prime corporate strategy of Tim Hortons behind its merger with Burger King. The deal would make them the world’s 3rd largest quick service restaurant provider. Tim Hortons would benefit from the huge brand recognisation and lean processes of Burger King across the globe and the company has assured to make Tim Hortons an iconic global brand

SWOT Analysis for Tim Hortons



Strong market share of around 27% in Canadian Fast food industry.

Huge brand reputation and occupied first position on the list of emotional attachments as compared to McDonalds and Starbucks.

Financial Stability.

Makes regular investment on their stores

Offers comparatively high product prices.

Weak strategies that did not support global expansion.

In ability to meet changing trends



Growing demand for innovative products and services.

Customer inclination for healthier options.

Opportunities presented by developing economies.

Acquisition by Burger King

High Competition faced from McDonalds and Starbucks

Unstable U.S. economy which is directly effecting customers buying power

Rapidly changing preferences of customers.

High pressure exerted by investors.

Michael Porter’s five generic competitive strategies that describe Tim Hortons

Michael Porter has identified five generic competitive strategies that comprise of various ways by which organisations can compete in today’s dynamic market place namely; low-cost provider strategy, broad differentiation strategy, best-cost provider strategy, market niche strategy based on lower cost and market niche strategy based on differentiation.

Low-cost provider strategy describes Tim Hortons wherein their prime goal is to provide their product and services at a low cost that their competitors cannot match. Their acquisition by Burger King will enable them provide their products and services to a broad range of customers globally. Currently Tim Hortons has their complete focus on rapid global expansion and this strategy will help them achieve desired strategic goals.


Impact on Tim Hortons HR plans

Tim Hortons acquisition by Burger King will force them to make a number of changes in their HR plans. Burger King is known world as a company that offers cost advantage over competitors. They are owned by 3G capital that is an investment firm with profit being their prime goal. Burger King is recognised for its cost saving strategies that enable them offer lowest prices to customers. Tim Hortons already has declared mass layoffs from their corporate office. It will affect hundreds of employees which also include pregnant women and employees who were loyal since years4.

Tim Hortons will have to redefine their HR plans so that it align with their new strategic objectives and fits into Burger Kings culture. Changes in HR plans would include planning considerable changes in recruitment and selection process, redefining executive management structure, organisational structure and culture , having a well-defined change management plan and effective leadership to handle resistance to change.



Abraham, S. C., (2012) Strategic Planning: A Practical Guide for Competitive Success. Bingley: Emerald Group Publishing.

Ansoff, H. I., (2007) Strategic Management. Hampshire: Palgrave Macmillan.

Armstrong, M., (2011) Armstrong's Handbook of Strategic Human Resource Management. London: Kogan Page Publishers.

CBC News, (2015) Tim Hortons layoffs: Long-time employees escorted out the door. [Online]
Available at:
[Accessed 2015].

Owram, K., (2014) Burger King will turn Tim Hortons into ‘iconic global brand,’ Miles Nadal says. [Online]
Available at:
[Accessed 2015].

Shaw, H., (2015) Tim Hortons Inc confirms scores of head office layoffs. [Online]
Available at:
[Accessed 2015].


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). SWOT Analysis For Tim Horton’s. Retrieved from

"SWOT Analysis For Tim Horton’s." My Assignment Help, 2016,

My Assignment Help (2016) SWOT Analysis For Tim Horton’s [Online]. Available from:
[Accessed 29 February 2020].

My Assignment Help. 'SWOT Analysis For Tim Horton’s' (My Assignment Help, 2016) <> accessed 29 February 2020.

My Assignment Help. SWOT Analysis For Tim Horton’s [Internet]. My Assignment Help. 2016 [cited 29 February 2020]. Available from: is the perfect solution to render quality solution for all sort of academic issues. We have hired professionals from different fields of study to provide assistance with different subjects. We successfully have provided different types of assignment solutions on 100+ subjects. We have hired industry experts to deliver nursing assignment, hr assignment and finance assignment help. To offer quality content with IT assignments, we have hired IT professionals to render programming language assignment help and IT assignment help for other types of IT assignments as well.

Latest Management Samples

21937 Managing, Leading, Stewardship

Download : 0 | Pages : 9
  • Course Code: 21937
  • University: The University Of Sydney
  • Country: Australia

Answer: Introduction The management as well as the organizational practices followed by a particular business enterprise not decides the kind of organizational cultural that would be followed within the framework of that particular organization but at the same time determines to a large extent the prospects of the concerned organization. At the same time in the present times it is seen that the various organizations in order to increase the a...

Read More arrow

MMS712 Sports Marketing Management

Download : 0 | Pages : 20
  • Course Code: MMS712
  • University: Deakin Unversity
  • Country: Australia

Answer: Introduction The purpose of the following report is to make assumptions on how the sports organizations tackle the various social issues. The various social issues are spreading all over the world very rapidly. Sport is a very popular medium that connects millions of people in one string. Millions of people are fond of watching and taking part in different kinds of sports activities (Moorthy, 2012). The sports organizations will have ...

Read More arrow

LLW1001 Criminal Law For The Certain Criminal Liabilities

Download : 0 | Pages : 4
  • Course Code: LLW1001
  • University: Victoria University
  • Country: Australia

Answer: The present subject matter of the case is based on various criminal offences including criminal intention, conspiracy, incitement, burglary and murder. According to the main facts of the case, it has been observed that certain criminal activities have been occurred in this case. The main accused of the case i.e. Snow is a contract killer who gets a contract to kill one of the prime accused of a narcotic case. However, after killing tha...

Read More arrow

KEL879 Credit Risk Management For Principal Reduction

Download : 0 | Pages : 3

Answer: In Response to Question 1 Replication of the Exhibit 5 under the following alternative Assumption: Principal received is $10/month. Principal reduction remains as specified. Month Principal Write-down onBanda Outstanding Face Value onBond Notional Size of Swap Fixed Swap Payment Floating Rate Payment Net Cash Flow to Swap Buyer   ($) ($) ($) ($) ($) ...

Read More arrow

BUMGT6927 Creativity And Innovation For Demands Or Technological Advancements

Download : 0 | Pages : 7
  • Course Code: BUMGT6927
  • University: Federation University
  • Country: Australia

Answer: Innovation is important in business because it facilitates organizations with an edge in successfully penetrating thriving markets at rapid pace and provides an improved connection to emerging markets. Innovation can proficiently advance companies to bigger opportunities especially in economically developed nations. Thus, a company with an innovative culture have has the propensity to grow easily regardless of the fact that creative pr...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

It was helpful for getting good grades it is also time saving it is good for the students who work and study together


User Id: 369633 - 28 Feb 2020


student rating student rating student rating student rating student rating

On time and very efficient. I would recommend! Thank you very much for your assistance and your hard work.


User Id: 379830 - 28 Feb 2020


student rating student rating student rating student rating student rating

thank you very much!!!!! it helps a lot!!! a good feedback from my lecturer! thank you again!!!!!!!!


User Id: 337823 - 28 Feb 2020


student rating student rating student rating student rating student rating

good nice perfect good nice perfect good nice perfect good nice perfect good nice perfect good nice perfect


User Id: 327732 - 28 Feb 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?