Analysis And Planning Of Granville Island 2040 Master Plan Essay.

You will write a Final Report with the emphasis on the analysis and planning of your chosen sector.
There are two important sections for your report, which are the

1. policy analysis of the Granville Island 2040 master plan, and the

2. planning synthesis that discusses the recommendations for the development of the destination from the micro-scale (your sector) and macro-scale (Granville Island as a whole).

• In your analysis, identify existing problems, issues, and potential threats based from your observations during the field trip and from the Granville Island 2040 master plan. The analysis should relate closely and primarily to your sector and secondarily to others. Describe their causes and effects. How would they impact the visitor experience and the development of Granville Island holistically?
• In your planning synthesis, be reactive and proactive. React by addressing and creating SMART solutions to the issues you’ve identified. Be creative by also coming up with unique and proactive ideas and strategies to develop and recommend that will draw more tourists sustainably, and develop new or make use of existing infrastructure within Granville Island. Remember that you are developing both tourism products and the tourism destination (Granville Island) sustainably as a whole that very closely follows the vision stated in the master plan; how close are your strategies to the vision statement?

Policy Analysis of Granville Island 2040 Master Plan

Granville Island is a public market and shopping district situated at the heart of Vancouver, British Columbia and is around 14 hectares in size. Earlier it was used as an industrial manufacturing area used to assemble equipment for mining, forestry and shipping. During the Second World War, the area was used to produce heavy-duty wire ropes. After engulfed by a fire during the mid-1950s the island was closed. Later, the management of the site was assigned to Canada Mortgage and Housing Corporation (CMHC) during the 1970s and gradually started transforming from an industrial wasteland into a premier cultural and artistic centre of Vancouver.

The island is now a popular tourist destination buzzing with millions of visitors from Vancouver and around the globe, each year. The Granville Island area has been projected by CMHC as a culinary destination as a contribution of several independent food retailers and is used to host arts and cultural festival throughout the year. CMHC has commissioned the Granville Island 2040 report in an attempt to device a comprehensive vision for the island. The report contains 4 strategies in order to address the challenges faced in present times and to ideas of developing the area in future.

The present study analyzes the strategies of the CMHC report and along with observations from a field trip, attempts to identify some persisting issues and potential threats in the Granville Island and their impact on tourism (Su, Bramwell & Whalley. (2018).  The study also discusses a possible recommendation for the sustainable development of the area to promote tourism product and tourism destination for Granville Island, with the endeavour to implement the strategies.

The policy of Grandville Island 2040 Master Plan is based on four basic pillars such as

Plan regarding the arts and culture

Plan for the usage of the land

Plan for future transportation

Plan to evaluate the economy of the region and governance review

Apart from these three pillars, the policy has also provisioned the commitment to social and environmental sustainability. In addition, as a part of the societal improvement, special attention has been prioritized on fostering the culture and optimum collaboration with localized First

The success strategy analysis also consists of four multi-dimensional strategies for overall success. The strategies are as follows:

Strategy 1: Improve access:

This strategy consists of the following approaches:

Establishing an elevator from the Granville Street bridge to the heart of Granville Island

Forming new bridge across Alder Bay so that the public transit, pedestrian, cycle and ferry access to the Island can be increased

Broadening the of private vehicle transport, increasing the parking areas so that the public realm and alternative land usage scopes can be enhanced (Granvilleisland, 2018).

It has been assessed that presently, Granville Island has been poorly served by its transport communication mode. The modes of transportations used from and to Granville are imperatively lower in numbers that used generally in the city (Alvarez, Yuksel, & Go, 2016). Only a single bus route is found serving the Granville Island that is also running infrequent manner on an interval of fifteen minutes. However, the city bus passes Granville Street Bridge after every two minutes. Hence, it would be efficient to connect Granville Island to this strong bus route corridor to enhance the visitors’ rate of visits to Granville Island through this improve transit service (Bianchi, 2018).  

Strategy 1: Improve Access

Strategy 2: Expand the Public Market &Create a Market District

Refreshing and expanding the public market by the integration within a Market District

Making the region a major food destination of the sustainable food business, along with the production and processing of the local food

Expanding small to large-scale independent business in the non-food sector which would be specialized in local design and manufacturing.

It has been recognized that the Public Market in Granville Island has been a major attraction. The market has been identified as the major reason behind both the national and international travellers visiting Granville Island (Saarinen & Rogerson, 2014). Hence, this market has been defined as the economic engine for the Island. The rental revenue generated from this market offers relative support towards the high valued cultural activities and arts of this Island (Torres-Delgado & Saarinen, (2014). The expansion process would also introduce diversity or variety of products that would definitely draw greater attention. Hence, the plan for the expansion strategy of the market needs to be initiated on an immediate basis that can help the island to generate more revenues and gain stability.

Strategy 3: Embrace Arts & Innovation:

Establishing art craft and innovation hub for gathering and improving the community unity and dynamism.

Enabling the whole community to be more dynamic in the areas of resilient arts, crafts and national culture

Linking the art and design with the innovative approaches and technological advancements so that the contemporary values and cultural dimensions can be reinforced in the cultural centres.

Improving the existing facilities and shared services with the support of cultural partners so that stewardship of the arts can be highly fostered.

In the statement of Muresan et al. (2016), it can be noted that tourists are more devoted to arts and culture activities. Tourists prefer visiting places that have a strong cultural influence, as it is counted as one of the major tourist attractions. Hence, Granville Island shall also emphasize relative on the aspect of rising strongly on its art and cultural influence to attract new visitors (Woosnam, Draper, Jiang, Aleshinloye & Erul, 2018). Therefore, the major focus of the island would be to engage a wider community of creative thinkers to foster interdisciplinary connections between designs, arts, culture, exploration of creative influence and services (Din, 2018). Thus, the provision of required stewardship of arts and cultural activities would be required.

Strategy 4: Restore & Sustain the Public Realm

This strategy has been focused on multiple numbers of areas as follows:

Proposed To-do list	Proposed impact
Making of a central plaza and naturalizing the south part of the Alder Bay to replace the public parking areas	Creating new cultural and economic opportunity and promoting urban sustainability with the promotion of environmental sustainability as well.
Political changes, to deliver effective management and leadership tactics	To manage the crucial success factors while reforming the changes of the Island
Providing potential plans, recommendations, to manage the financial need while conducting the project.	To meet short term and long term goals of the development plan
Conducting extensive research and development for engineering and civil works	To analyze the feasibility of the project and employing additional flexibility for all stakeholders associated with the proposed venture.
Establishing an interim Granville Island 2040 Implementation Committee after the release of the Granville Island 2040 Plan	To control the project activities across the region
CMHC’s active participation for exploring the options for renewing the previous governance structure	To strengthen the decision making and accountability
Reinforcing the staffing in the CMHC-Granville Island project.	To effectively carry out the expanded mandate as mentioned in the published report so that potential outcome can be attained.

Preference towards the public realms has always been a significant vision of Granville Island as a part of its success (Gupta & Dutta, 2018). The elements of public realms like public spaces, building historic character, preservation of crucial ingredients make Granville Island a much-loved gathering destination. In the consideration of Mowforth & Munt (2015), an equivalent occurrence of society is probably only in built-up surroundings where individuals distribute a community realm that enjoys this preference and visibility.

* From Master plan & personal observation

The island is connected with the main Vancouver city by highway 99, passing right through Granville. It allows a good amount of private vehicles to access the area causing congestion and parking problems.

Relation to sector 2

The chosen sector has the Maritime Market and the Net Loft which is marketplaces. The traffic congestion could be challenging for the development of an integrated market area and culinary spot.

It has been identified that the major serious problem has been the combination of the supremacy of private transport as the mode of access to Granville Island. Alongside the excessive traffic and congestions for parking has accompanied the popularity of the island. The only largest usage of the island is presently threatened by excessive vehicular circulation and parking, which tends to occupy almost a quarter of the land use. Hence, as per Stylidis, Biran, Sit & Szivas (2016), the existing pressure of congestions imposes issues on freedom of movements crosswise the intact public realm of the island. Hence, it can be stated that the risk of land erosion due to a lack of public space would increase with the passage of time (Stylidis, 2018).

As per Roberts, Hall & Morag (2017), the degree of transport based issue is found obvious in terms of public opinion the outcome of which has been less or more evenly separated amongst those who prefer decreasing or eliminating the private transportation access and the ones that prefer calling for an enhancement in the parking to benefit their individual entrance to the Granville Island. In spite of the former confrontation, it has not been probable to tackle the existing pressure or problems related to the sudden climate change or generate fresh prospects that can respond positive to the shifting cultural, economic and generational interests devoid of the lessening of automobile traffic based congestions and parking (Poudel, Nyaupane & Budruk, 2016). Hence, the primary focus of the sector would access the time period it would take to reduce the excessive dominance of private transportations.

Relation to other sectors

The fundamental challenge Granville Island is facing related to the continued success and future upliftment in its economic stabilities. In the statement of Singh (2017), as compared to the other sectors, Sector 2 is the least efficient in terms of management and organization to endure correct people management. It has been determined that Granville Island itself generates self-financing operation and CMHC (Canada Mortgage and Housing Corporation) had considered Granville Island at no cost to before the taxpayers of the region since right from 1973, the initial investment made by the Canadian Government (Granville island., 2018).

As per the consideration of Moghavvemi, Woosnam, Paramanathan, Musa & Hamzah (2017), the economic activities at the present sector of the island have been stable, however, the growth margin is found levelled off. This circumstance has specifically imposed long-term threats towards the sustenance of Granville Island’s economic state (Martínez-Pérez, Elche, García-Villaverde & Parra-Requena, 2018). Moreover, with the purpose of addressing this, there had been a figure of recent conditions that require being taken into deliberation, counting: the properties of head-lease, enhanced rate of competition rate, flat growth of sales margin in the Public market or other sector, inadequate night-time commotion and the recent incapability of accessing the financial segment to support fresh development (Richards, 2018). In addition to the latter statement, an increasing rate of commercial competition has been witnessed cross wide Vancouver, counting the neighborhood surroundings and also the expansion of premium supermarkets offering special and high-quality food items (Bojanic & Lo, 2016). This enhancement and improvements in the sectors tend to intimate and in certain instances offer another choice to the shopping experience of the customers in the Public Market and the modern trade outlets on the specific island. In a similar manner, the speedy enlargement of the bistro alternatives in the other sectors provides stiff rivalry to the restaurants operated in the Sector 2 market of the Island’s (Chen & Rahman, 2018).

* From Master plan & personal observation

Highway 99 is a heavily used road to access Granville. It can cause an extreme bottleneck at the entry point and too much pressure on the Granville Bridge. There is a need to create additional bridges to connect the area with the mainland and reduce private vehicle usage.

Relation to sector 2

It has been determined that the rental income from the Public Market has been the explicit contributor to the budget of this sector. However, the rental income generated from the Public Market has also been levelled off over the span of last few decades or more. Hence, as per the statement of Sher, Bagul & Din (2015), flattened revenues tend to create a direct influence on enhancing the competition rate from the retail outlets and its operations. This relatively had a higher profit margin as well as the propagation of agronomy market that exits at a larger range throughout the island (Korstanje, Raj & Griffin, 2018). Therefore, the sector is supposed to undergo a vast financial treat with the passage of time. By 2040, the sector would incur huge financial struggle if it fails to explore more tourist income side other than relying explicitly on the income of the public market. Moreover, according to Stylidis, Biran, Sit & Szivas (2014), an inherent revenue limitation has been experienced in the Public Market, which has offered a smaller scale of income to its independent vendors. Furthermore, Nunkoo (2015) claimed that a perception predicted for 2040 also circulates the fact that the enhancing figures of tourists might impact the feasibility of the Public Market’s anchors who are actually serving the domestic market. The specific group of greengrocers and small vendors might face a sudden decline in the overall sales margin of the market. Since this sector 2 heavily depends on the revenue generally by the Public Market, therefore, sudden fluctuations in this segment would impose a significant financial threat towards sector 2.  

Relation to other sectors

In the consideration of Komppula (2014), it has been determined that the climatic change has always been a threat in the Granville Island including its every sector. It can be stated that climatic changes often impose the threat of raising the sea level above the average level, which often creates a flood in the area and other related damages like property loss, financial loss, emotional trauma, etc. Giaoutzi (2017) determined that the climatic changes in the sector have affected the agronomy segment. However, Granville Island’s climate is fortunate enough to be surrounded by considerably the warm Pacific Ocean (Van der Wagen & White, 2018). The east coast side of the island is also covered up by the central mountain ranges from experiencing heavy rainfall. Nevertheless, the west coast of the island is relatively exposed to the westerly winds, which carries a high degree of moisture.

It has been identified that by 2050, Granville Island's summer precipitation degree is forecasted to decrease by almost 10% (Web.viu.ca., 2018). This sudden fall in the precipitation level would also create a significant impact on its southern eastern cost as well where the majority of the population resides. Moreover, the forecasters also predicted that the sudden decrease in the river runoff in the late summer would also enhance the summer drought possibilities (Huibin, Marzuki & Kostopoulou, S.. 2018). Therefore, increasing rate summer drought possibilities would impact on decreasing water resources, which would create a further challenge for water supply to support the irrigation activities. The sector is not a separate legal entity and thus, it cannot even borrow the financial capital investments as well. The issues of financial instability in the upcoming future raise the uncertainties related to its diversification strategy, visitors’ footfall rate, and management programs, commercial and non-commercial. Hence, it can be stated that the entire Granville Island including all its sectors are going under a future threat of agronomy instability due to future climatic challenges.

Parking would be considered as a significant element of transport accessibility to Granville Island. On the other hand, the influence regarding the numerous attempts suggested in the previous sections shall be continued as a pragmatic turn down in its personal vehicle traffic. Opposing to the public insight, a 7% decline has been witnessed in the figure of visitors arriving in the destinations through their private vehicle. A figure of 24% decline in the definite numeral of weekday transport, and 9% decline in the transport on Saturdays has been observed since the year 2005 (Granville island., 2018). Hence, it can be stated that all while the overall figure of tourists visiting Granville Island has increased and the figure is expected to double by 2040. These transformation and improvements in the region of Vancouver and hospitality sector are relatively making attempt to develop a scope to superiorly manage its parking demand with efficiency. By 2040, Granville Island is forecasted to improve the efficiency of accessible parking aspects and repurpose few of its parking places for additional prolific uses. The three primary determinants of the in general parking supervision policy would be improving its parking space, repurposing its parking pricing and improving plan for off-island parking.

It has been identified that visitor is facing issues with their freedom of movement, where the island has enormous space (Junqueira, 2018). However, due to poor management of parking, the traffics, visitors are facing congestions over the site. This is somewhat also been the focus of the sector and the government along with the tourism agents are working relative on the parking improvement.

Planning implementation approach would be evaluated through 5 “a” framework.

Accommodation

Considering the statement of Woo et al. (2015), it can be stated that the accommodation facility in this sector is decently moderate and visitors are getting the correct facility to accommodate safe and comfortable in the hotels and resorts as per their convenience and pocket size. Hence, the tourist agents and government would make a club effort to retain this goodwill in terms of accommodation and in future they would introduce future comfortable and more accessible services that people would require to spend a full day in hotels.

Access

Access has become one of the foremost components behind the success rate of every tourism sector. In the opinion of Su et al. (2018), people prefer visiting the place that can be easily accessible and whose information is widely available over usable platforms like internet, commercial adverts, hoardings, etc. in terms of access also Granville Island is relatively popular. The destinations and its attraction aspects are widely accessible to both domestic and international visitors). However, the sector is making effort to nurture its cultural and artistic influence as well and add up to the accessible platforms to get wider visibility.

Attrition

The attrition rate in terms of tourist is fortunately low in Granville Island. The government is making all possible attempts to uphold the high visit rate of the tourists. The parking issue and the shortage of transportation can be counted as the major discrepancies (Su et al. 2018). However, the government is also planning to club the bus service that is run frequently to the city with every two minutes interval. Hence, hopefully, the transportation issue would also be resolved by 2040 and the attrition rate would be kept low as the present time.

Amanitas

The survey has showed that the amenities should be well provided for the visitors and tourists and the same may include the food and lodging facilities, cozy ambience and efficient transportation and infrastructure.   

Activities

It has already been discussed in the previous section that the island is already making an attempt to diversify its range to cultural and artistic sides. Moreover, sector 2 is strongly influenced by the Public Market revenue, which is imposing severe threats. Therefore, diversification activity has been the major aspect the sector would focus on the future to gain effective stability in the upcoming future. This can help Granville Island to maintain a perfect balance between tourist and financial management.  

The recommendation strategies would be suggested through SMART Framework

Specific

Redevelopment of parking spaces to manage the overcrowding access of tourists in the near future would be one of the considerations of the tourist destination.  This aspect has been acting as a restriction that is somewhat obstructing the visitors to make frequent visit to the island. Hence, the management of overcrowding access would be important to maintain a healthy tourist base.

Measurable

The employment rate would be increased within the sector, where additional staff would be hired to manage the parking aspects. The resource base and the parking policy of the sector would be revised to meet the reducing demand of the parking spaces. Enhancing employee base would definitely help the agents to split the activities and focus on every minute details in terms of parking management and supervising the crowds.

Attainable

The pricing strategy of parking is considered to be an imperative instrument to supervise parking demand. As per Woo et al. (2015), it can be noted that in case parking is too costly, it would be underutilized. On the other hand, parking is considerably inexpensive; it would be over utilized and influence tourism to drive in.

Realistic

The inclusion of greater resource base indicates greater manpower, which means that works can be divided effectively as per expertise (Su et al. 2018). Therefore, responsibilities can be managed well and every minute details of the issue can be addressed effectively. Hence, it would be realistic for the island in future to initiate a proper crowd management approach and deal with the parking issues as well.

Time-bound

The process would be initiated by next few years down the line. And by 2040, the plan and the strategy would take a positive shape, where the island would manage to gain stability in terms of tourist visits and satisfaction.

Conclusion

The project has reached a concluding statement which is indicating the fact that Granville Island has to focus considerably on a few of the aspects in terms of gaining a proper sustainability by the year 2040. It has been inferred that Granville Island has been facing relative issues with its crowd management and parking supervision. Both these aspects are somewhat related, therefore, the concerned agencies are required to impose effective initiatives to improve both the aspects to create freedom of movement by reducing unnecessary congestions. In future, the island might face difficulties in its agronomy segment due to climatic challenges, thus, considerable efforts to be taken for effective cultivation.

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