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Description of the Edu Park

Discuss about the Advancing market strategy in the marketing discipline.

This report is accompanied by the several marketing strategies, goals and objectives for the particular organization. In this report, the case study has been evaluated to determine the goals and marketing strategy for Edu Park. This report reflects the key understanding on the marketing concept of newly established business. There are several internal and external factors which may affect the set goals, marketing decision and value chain activities of the EDU Park. In this report, two main questions have been answered. First is related to setting the goals, objectives, and strategies for new Edu Park and second is related to implementing proper marketing strategies.

  • With the changes in economic and people inclination towards the advanced services, Mr. Ahmad has set up new Edu Park for the children. It provides benefits to children in their learning and amusement. This Edu Park is being incorporated with an objective to impart proper education to children with the special needs so that they could learn advanced skills and plays games as well. This Edu Park is set up in the best interest of the children so that they could learn and play together in determined approach (Kiseleva, 2017).
  • The main goal of Edu Park is providing the special education and training for children with the special needs.
  • Impart the skills to children with the special needs with the implemented program and activities in Edu Park (Ku, 2017).
  • Assigning children in learning and playing together.
  • Creating strong brand image in people’s mind.
  • Aligning learning and playing together for the betterment of the children.

The new mission of Edu Park is to provide the best quality of services to children for their better career. It has set his mission to provide its Edu Park services to more than 25000 children in the year (Hunt, 2017).

Each and every organization sets goals and objective in their business to give proper meaning to value chain activities. It is observed that goals and objectives of Edu Park could be described in a SMART way (Chaffey and Ellis-Chadwick, 2016).

Overall goal- It is set for providing the special education and training to children with the special needs.

Particular

Description

Specific

Proving training and education to at least 25000 children in the year (Gilmore, Gallagher, and Henry, 2007). This training will increase the overall benefits to children.

Measurable

It could be measured by using data effective mechanism to evaluate the current and future children visit (Dominici, 2009).This would increase the overall outcomes for children in their learning.

Achievable

Total 25,000 children could be benefited by this newly implemented learning program to children. Nonetheless, estimation is based on the competitors offering and their market share.

Relevant

Adding new enterprises resources planning and advanced technology will increase the learning outcomes of the children. This new system will help in the establishment of automation in business function of Edu Park.

Timely

These set standards will be achieved by the Mr. Ahmad within one year (Tonks, 2009). However, project escalation time margin of 3 months could also be considered.

These above-given objectives and goals of the Edu Park could be achieved by the Mr. Ahmad by implementing proper organizational working process. It is observed that with the increasing complexity of the Edu Park, management needs to change its business process (Davenport and Short, 2010).

There are several strategies for achieving set objectives and goals of Edu Park such as installing advanced cyber computing system, bifurcation of a department and their general objectives. For instance, there will be different line managers and department which will do their special assigned task. It will not only make easy for the Edu Park to implement proper strategic program but also provide the effective training to children in determined (Austin, et al. 2016).

The strategic program to achieve the set goals is related to dividing the set objectives in sub-objectives. It will give proper sub goals to sub-departments to run their value chain activities effectively. This could be done by implementing proper objective tree program which helps another department of Edu Park to identify the strategies required to reach a goal (Gibb, 2014).

The main problem which MR. Ahmed may face in setting up new Edu Park could be related to finance. In order to run the activities of Edu Park effectively, bank loan and government support and subsidiaries could be taken.

Formulate overall goals, objectives and tactics for the newly set up Edu Park

In addition to this, in order to increase the overall effectiveness of the implemented program, Edu Park could use advanced technologies. It will not only increase the children’s understanding but also increase their learning process (Al-Debi, El-Haddadeh and Avison, 2008).

After evaluating the all the details, it could be inferred that strategies of Edu Park should be designed after considering the internal and external factors of busienss. It is analysed that Edu Park has been incorporated to provide best level of training program to children irrespective of the profit amount. Nonetheless, with the ramified changes in economic changes, Edu Park should adopt new advanced cyber computing system to adapt with the changing environment. It will help children to learn new advanced technologies and play together (Eshuis, et al, 2017).

These above set marketing strategies, goals and strategies are linked to each other’s. However, the main clients of Edu Park are children. Therefore, the MR. Ahmed would have to focus on children first then it has to design its newly set park

The marketing is the essential step in setting up new business. It not only helps to attract people towards the new business set up in a market but also builds up the strong brand image. The marketing concept assists company to identify the need of their clients and then implements the proper strategic program to satisfy their needs and demand in the proper manner (Cravens and Piercy, 2013). The marketing concept assists Edu Park to implement proper marketing strategies and make the bifurcation in the client’s choices and demand in determined approach.

The marketing concept of company revolves around the mainly following points.

  • What do clients want?
  • What type of services do clients want to achieve?
  • How can the organization achieve the certain goals and objective?

These above-given points are the key pillar for setting up effective marketing concept for the Edu Park. It is designed to implement a proper marketing strategic program and customization of the Edu Park for the betterment of children’s learning program and implement attractive services for the children having special needs (Slater, et al. 2010).

It is evaluated that when Edu Park wants to adopt the marketing concept then they need to typically set up separate marketing department whose goals and objective would be to satisfy the client's needs and demand in a market. However, Edu Park could also give this work to its sales department. The marketing strategies of Edu Park are related to collecting the required data from the clients and helps in customization of the services for the betterment of the children. It is evaluated that Edu Park is incorporated to impart training and new learning to children so that they could learn advanced skills and plays games as well. However, the marketing concept of the Edu Park focuses on attracting the children in the market towards the Edu Park and how Edu Park could be more valuable to them.

Analysis of set goals and objectives

The marketing concept of the Edu Park relies upon marketing research to define the market segments, their size, needs and valuable services offered by rivals in the market. It assists in collecting the required data from a guardian of parents. It helps in customization of the Edu Park as per the children's interest and their educational development as well. The marketing strategies are taken by the marketing managers of Edu Park on the basis of data collected by the sales team in determined approach (Chimhanzi, 2004).

Edu Park Could implement the long-term forward-looking approach to plans its Edu Park achieve the competitive advantage in the market. The strategic planning involves an analysis of the company's strategic initial situation which comes before formulation, evaluation implementation of the strategic program.

  • Use of cyber computing system to promote Edu Park online
  • Conducting seminars and events to attract the clients
  • Focus on using social media and other promotional methods such as monkey survey and questionnaires (Leonidou Katsikeas and Samiee, 2012).
  • Customization of the services and Edu Park as per the children’s choices.

Objective of the marketing strategies of company

The main marketing strategies of Edu Park are to achieve the certain level of turnover and impart an effective education learning program to children. This marketing concept would also help management of Edu Park to customize the park concept and training process for the children with the special needs. These objectives are set for the effectively implemented program and providing the best benefit to the children with the special needs (Neely, 2012).

 It is considered that Edu Park needs to implement the proper strategic program to design its Edu park services as per the children interest needs and values. It is considered that the marketing concept of Edu Park is based on the mainly following points such as customization of the services, internal and external factors and guardian choices of children. The Edu Park needs to evaluate what kind of education program and learning could be imparted to children which not only their learning but also plays important role in their amusement program. The marketing strategies of Park would start from collecting data from the guardian of children and choice, interest and inclination of children towards the park.  After that, proper methods and programs should be designed to attract clients in the market. Afterward, the implementation of the designed marketing strategies would be done to communicate with the clients. This process also helps in build-up strong brand image in the market. There are several marketing methods which could be undertaken by Edu Park to collect the required data and implement the new strategic program such as visiting schools, advertisement through the breaks on televisions and using normal texting process to communicate with the clients (Armstrong, et al. 2015).  The Edu Park is mainly established to help children with the special needs to learn a play together. Nowadays, children are more stuck in reading and playing games on electronic gadgets. Therefore, they will have to establish the particular Edu Park process which could render more outcomes to children.

Strategies for achieving set objectives and goals of Edu Park

Conclusion

It is considered that when a new business is set up, the entrepreneur analyses all the internal and external factors to make business more attractive to a client. After evaluating all the details and case study, it is inferred that Mr. Ahmed needs to implement customization strategic program to attract clients towards his newly incorporated business. However, the main goal of Edu Park is to impart the training program for children and simultaneously arranging games for them. The objectives of Edu Park are highly based on providing best possible benefits to the children with the special needs in the market. Nonetheless, deployment of the advanced technologies and system program in Edu Park will also play important role in providing effective learning program for the children with the special needs in the market. Now, in the end, it could be inferred that Edu Park firstly needs to focus on children and then guardian choices and demand will also be taken into consideration.  This Edu Park will be the high attractive destination for the children.

References

Al-Debi, M.M., El-Haddadeh, R. and Avison, D., 2008. Defining the business model in the new world of digital business. AMCIS 2008 Proceedings, p.300.

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.

Austin, J., Stevenson, H., and Wei?Skillern, J., 2016. Social and commercial entrepreneurship: same, different, or both?. Entrepreneurship theory and practice, 30(1), pp.1-22.

Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.

Charter, M. ed., 2017. Greener marketing: A responsible approach to business. Routledge.

Chimhanzi, J., 2004. The impact of marketing/HR interactions on marketing strategy implementation. European Journal of Marketing, 38(1/2), pp.73-98.

Cravens, D.W. and Piercy, N., 2013. Strategic marketing (Vol. 8). Boston, MA: McGraw-Hill Irwin.

Davenport, T.H. and Short, J.E., 2010. The new industrial engineering: information technology and business process redesign.

Dominici, G., 2009. From marketing mix to e-marketing mix: a literature overview and classification.

Eshuis, J., Braun, E., Klijn, E.H. and Zenker, S., 2017. The differential effect of various stakeholder groups in place marketing. Environment and Planning C: Politics and Space, p.2399654417726333.

Gibb, A.A., 2014. Enterprise culture and education: Understanding enterprise education and its links with small business, entrepreneurship and wider educational goals. International small business journal, 11(3), pp.11-34.

Gilmore, A., Gallagher, D. and Henry, S., 2007. E-marketing and SMEs: operational lessons for the future. European Business Review, 19(3), pp.234-247.

Hunt, S.D., 2017. Advancing marketing strategy in the marketing discipline and beyond: from the promise, to neglect, to prominence, to fragment (to promise?). Journal of Marketing Management, pp.1-36.

Kiseleva, A.M., 2017. The marketing strategy of the territory in the investment policy of the city. Strategic Management, 22(1), pp.22-29.

Ku, P.W., 2017. Marketing Strategy of Stainless Steel Products–A Case of Y Company.

Leonidou, L.C., Katsikeas, C.S. and Samiee, S., 2012. Marketing strategy determinants of export performance: a meta-analysis. Journal of Business research, 55(1), pp.51-67.

Neely, A. ed., 2012. Business performance measurement: theory and practice. Cambridge University Press.

Slater, S.F., Hult, G.T.M. and Olson, E.M., 2010. Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), pp.551-559.

Tonks, D.G., 2009. Validity and the design of market segments. Journal of marketing management, 25(3-4), pp.341-356.

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