Applied Marketing Solutions And Production In Horticulture Australia

Significance of consuming vegetables

Discuss about the Applied Marketing Solutions and Production.

Mechanisms, science or the art used for making improvements, production, marketing and also making appropriate utilisation of the fruits, vegetables, flowers and ornamental plants is to be known as the horticulture. The analysis on this concept helps in the production and consumption of  high quality of vegetables and fruits which aids and also allows in the process of managing and maintaining a balanced and healthy diet (Schaffer, Wolstenholme and Whiley, 2013). Ornamental plants and flowers are considered as a very significant aspect and plays a vital role in the enrichment of communities and also contributes to sense of well being. The present scenario has been summarised and focused on Horticulture Australia Limited (HAL) which is a not-for-profit organization and which works in partnership with Australia horticulture industries for investing in the development, surveys, research and marketing programs which are in the business of providing benefits to the business corporation and the social communities (Oguntibeju, Esterhuyse and Truter, 2013). Further the significance of vegetables in Australian households will be explained and also the level of current consumption of broccoli will be determined.
Significance of consuming vegetables

The consumption of food defines the health, growth and development of a living body and also  fruits and vegetables are the major component of this equation (Blagrove, Hundloe and Ditton, 2016). Fibres, proteins, vitamins and minerals are to be considered as the primary and the most essential ingridients or the elements which are required by a human body for keeping it healthy, fit and strong. Low calories, a good proportion of fibres and a combination of almost all the vitamins and the minerals are the nutritional cornerstone (Farmar-Bowers, Higgins and Millar, 2012). Making the vegetables an essential part of the regular diet helps the human body in defending and surviving against a number of risks which can be caused by chronic diseases. Vegetables play an important role in a healthy eating diet and are source providers from many nutrients, for instance potasium, fibres, vitamins. The vegies such as broccoli, spinach, tomatoes and garlic provide a number of aditional benefits  As per a detailed survey carried out by World Health Organization (WHO) low consumption of fruits and vegetables has contributed to the to the risk of global mortality (Murray, 2013). And it was estimated that approx 2.1% of the total diseases in Australia is due to low consmuption of vegies and fruits. There are a number of benefits of utilisation of vegies and the nutrients in the vegetables play a vital character for the health and maintainence of the human body. For instance the eating diet for adult category should be rich in terms of vegetables which aids in risk reduction which can be caused due to stroke, cancer, heart diseases and diabetes. The intake of vegetables and fruits is based on how many calories is required by the body. Older adults are the closest one to the risk of chronic conditions such as diabetes, heart diseases and cancer and also generatric conditions (Hall, Timothy and Duval, 2012). Many of the researches carried out has shown a positive relation between the fruits and vegetables and the lifespan of a humanbeing, which also includes the prevention from the chronic illnesss, diseases-specific mortality. The governing bodies of Australia organize campaigns for bringing encouragment of intake 2 & 5 i.e. two serves of fruit and five serve of fruits and vegetables per day.

Current consumption level of broccoli in Australia

Green vegetables are to be considered as the most nutritious and beneficial for the health of human body. And  broccoli is to be known as one of the healthy tasty vegetable which is rich in dozens of nutrients. The following are some of the benefits associated by intake of broccoli such asbroccoli consists immune boosting properties which aids in preventing the body from cancer. It also helps in drawing cholestrol out of the body as it consists of soluble fibres. Moreover it also develops an ability of kaempferol which makes reduction in the allergy related substance (Books, 2015)s. Broccoli also contains high levels of Calcium and Vitamin K which are very much significant component for the bone health (Goldstein and Goldstein, 2014). The following is the current consumption level and also the production of broccoli for Austrailian household purposes.  

A new methodology has been employed by the Australian Bureau of Statistics for the collection of the records fo agricultural census and also the main aim was to account for establishments of a greater proportion. And so the data generated since the time of census i.e. 2005-06, such as production, volumes, area, planted, volumes and yeilds. And these are not comparable to historical stastics (Roni and et al, 2014). The following is the summary of the spotlight which has been focused on the production and consumption of Broccoli.

On the basis of the current data which has been taken out from the different survey's  broccoli has to be considerd as the Australia's 10th largest vegetable crop which approximately account for 3.4% of the total production of vegetable which had a gross value of appprox $101.2 million in 2008-09. The rate of production was observed to declining in 2009 to an extent of 21% as compared to 2005. Also a success was derived by the Australian farmers in the improvment of yeilds  during the period of 1998-2006 (Businesss catalyst. 2017). The total number of crop producers showed an increase from 348 in 2008 to 406  in 2009. The economy has a positively running balance of trade in broccoli and also the value of exports have shown a rise in 2008-09, but for the longer duration and current trend has shown a decline.

There are many associations which work for agriculture and food. For instance The Department of Agricultur and Food is a public owned asssociation which works with the western Australian broccoli industry and aids in improvement of water use effeciency by making the use of better and improved irrigation mechanisms and techniques and integrated pwst management methods for pests and the diseases and this will also allow the industry to serve a high quality of crops. And due to this most of the broccoli produced in Australia is sold fresh. From a survey it has been found that the largest export destination for Australian broccoli is singipore which is than followed by United Arab Emirates (Goldstein and Goldstein, 2014). Broccoli has developed a new interest as a vegetable worldwide. For instance there has been a enhancement in the quality of products in Australia  and due to this there has been a rise in demand for broccoli in both local and export markets. The main three reasons for this development are the new large central heading varieties, contemporary methods and consumer acceptance. And also a development of sound markets have been observed which are having the products which are of consistent quality and supply. The large central heading varieties and closer plant spacings in the field, has made it possible to achieve the volumes expected in today's market place. Markets now demand broccoli heads around 300 to 400 grams each; consumers can clearly see the quality and volume of each head they are buying

Types of associations Australian have with broccoli.

Broccoli is considerd as one of the important member from the family of green leafy vegetables like spinach, cabbage and brussels sprouts. Each and every vegetable have a different way of offering the benefits to the health of the human body and so the broccoli do. There are hundreds of nutrients which a human-body gets from the consmuption of broccoli (Porter and Riches, 2016). As there are numerous ways by which brocccoli provides benefits, so there are different reasons for which an individual consume broccoli The same can be explained as the benefits or the intentions of consumers for which broccoli is cosumed .
The first most benefit or the intention of a consumer is to maintain and keep the body healthy. Broccoli is full of super-nutritious elements which are capable of providing benefits to different body parts of a human body. Firstly it aids in maintainence of the skin health (Rubatzky and Yamaguchi, 2012). It is rich in antioxidants such as Vitamin C and A. Vitamin C encourages production of collagen which aids in keeping the skin healthy whereas Vitamin A protects the skin cell membrane and also prevents from the ultraviolet rays which cause radiation damage. Regeneration and repairing the skin from damages as there are some components which aids in this process (Simon, 2013). Antioxidants properties of  Vitamin C acts as fighters against the free radicals which results in prevention from the damage to the skin.  The free radicals are the negative agents which cause skin problems and also accelerates skin ageing. So here vitamin c pay an important role by eleminating the free radicals, this results in reduction in appearance of fine lines. Repeated sunburns can cause the risk of skin cancer and as  mentioned above sulforaphane provides protection against the UV radiation. Broccooli also contains Vitamin A and C and calcium which aids the promotion of hair growth, these components also stimulates the production of sebum which is an oil based secretion and acts as a natural moisturizer and conditioner for scalp and hair (Newton, 2016). It has also been proven that broccoli have certain properties that can remove estrogens that develops cancer in body. Detoxication is the process of elemination of toxic and wastes from body, broccoli have some special kind of nutrients which helps to detoxify the waste components from the body. Moreover broccoli is a good source of calcium which is an essential for strong bones . 

Conclusion

The above report has been summarised on the study and art of production, marketing, development and proper utilisation of fruits and vegetables in order to maintain the health by consuming and balancing healthy diets. Further an analysis has been done for demonstratng the significance of the consumption of healthy and nutritious vegetables and fruits. It has also been observed that the vegetables and fruits play an important role in keeping the immunity system of the human body strong so as to fight and survive from different types of diseases. Broccoli has to be considered as one of the most significant crop in the nation and hence it is ranked at 10th position in the list of the top produced vegetable crops. Moreover The current ratio of broccoli utilisation has been has been determined for the Austrailian household purposes. And after that the determination of the types of association Australian have with broccoli and at last the intentions or the purpose for consuming broccoli and other fruits and vegetables have been explained.

References

Schaffer, B.A., Wolstenholme, B.N. and Whiley, A.W. eds., 2013. The avocado: botany, production and uses. CABI.

Farmar-Bowers, Q., Higgins, V. and Millar, J. eds., 2012. Food security in Australia: Challenges and prospects for the future. Springer Science & Business Media.
Hall, C.M., Timothy, D.J. and Duval, D.T., 2012. Safety and security in tourism: relationships, management, and marketing. Routledge.
Goldstein, M.C. and Goldstein, M.A., 2014. Superfoods: Nature's Top Ten (Vol. 43). Books Alive.

Baker, I.D.I., 2014. The Baker IDI Blood Pressure Diet and Lifestyle Plan. Penguin UK.
Roni and et al, 2014. Effect of temperature on shelf life and ascorbic acid content of broccoli produced with different combinations of nitrogen level and spacing. International Journal of Biosciences (IJB), 5(6), pp.81-86.

Blagrove, S., Hundloe, T. and Ditton, H., 2016. Australia's Role in Feeding the World: The Future of Australian Agriculture. Csiro Publishing.

Oguntibeju, O.O., Esterhuyse, A.J. and Truter, E.J., 2013. The role of fruit and vegetable consumption in human health and disease prevention. INTECH Open Access Publisher.

Murray, M.T., 2013. The Complete Book of Juicing, Revised and Updated: Your Delicious Guide to Youthful Vitality. Clarkson Potter.
Books, E., 2015. Eat to Live: The Amazing Nutrient-Rich Program for Fast and Sustained Weight Loss. Eureka Books.

Rubatzky, V.E. and Yamaguchi, M., 2012. World vegetables: principles, production, and nutritive values. Springer Science & Business Media.
Newton, J., 2016. The Oldest Foods on Earth: A History of Australian Native Foods with Recipes. NewSouth.

Simon, D.R., 2013. Meatonomics: How the Rigged Economics of Meat and Dairy Make You Consume Too Much–and How to Eat Better, Live Longer, and Spend Smarter. Conari Press.

Porter, I. and Riches, D., 2016. Benchmarking and mitigation of nitrous oxide emissions in temperate vegetable cropping systems in Australia resulting in improved nitrogen use efficiency.

Businesss catalyst, 2017, Vegetable Spotlight-Broccoli, Assessed on 5th March 2017, <https://ausveg.businesscatalyst.com/statistics/Website/Vegetable%20Spotlight/Broccoli%20Report%20October%202010.pdf>.