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BGGP9 HND In International Travel And Tourism Management

tag 0 Download 14 Pages / 3,496 Words tag 11-11-2020


Assignment Context and Scenario:

You have been appointed as a team member of a UK based tourist destination. This could be a city destination, an area of outstanding natural beauty (AONB) such as a National Park, a seaside resort, a theme park, or a spa resort etc. As part of the task, you must choose the type of tourist destination you intend to use.

Your task is to identify a leading but similar overseas tourist destination to investigate its visitor profile, tourism characteristics and features, and to compare these with your UK destination. The objective is to evaluate the potential opportunities of the UK destination as an international tourist destination. You must take into consideration of the physical, cultural and economic characteristics and evaluate the tourism resources, amenities and facilities for tourism development. You should also take into account the issues related to sustainability. Examples include: London and Paris; Disney World and Alton Towers; Aviemore and St. Moritz; Brighton and Sitges; the Lake District and the Danube Delta etc. 

The tasks in this assignment are all based on the scenario provided above, but your discussion should be supported by relevant theories and concepts. You are also required to reference all sources used in the report using the Harvard Referencing System. 

You may provide a brief introduction to the chosen destinations not exceeding one page.

Total recommended word limit is 3,000 (excluding the introduction, references and appendices) 

Assignment Tasks:

Task 1 for LO 1:

1. Identify and analyse a world’s leading destination and compare it with a chosen UK destination in terms of visitor profile and historic visitor numbers, income generated and the key tourist generator countries (markets) to these destinations [P1.1, M1].

M1: to achieve M1 you need to have applied an effective approach to research using appropriate methods to analyse and interpret visitor related data, including tourist generators.

2.Using the data from the above, analyse destination trends for your chosen overseas destination and the UK destination and predict future trends in visitor numbers and visitor profile.[P1.2]. 

Task 2 for LO 2:

1. Identify the cultural, social and physical features of your UK destination, detailing the appeal to tourists [P2.1].

2. Compare and contrast the cultural, physical and social features of the UK destination with those of the chosen overseas destination [P2.2, M2, and D1].

M2: You should have used range of methods and techniques to gather and analyse complex information in order to assess the different features of the overseas destination and your UK destination.

D1: You should have arrived at conclusions on the tourist appeal of the UK destination and a synthesis of ideas with justification. 

Task 3 for LO 3:

1. Investigate and analyse (comparatively) the economic and political characteristics of both destinations [P3.1, M3].
M3: To achieve this, you should have made a 10 minutes oral presentation to the class on the economic and political characteristics of your UK destination with appropriate structure and approach.
D2: Substantial activities have been planned, organised and managed to make the oral presentation in the class.
2. Critically evaluate how the cultural, economic, physical, political and social characteristics of the UK destination affects its appeal to tourists. [P3.2, D2]. 

Task 4 for LO 4:

1. Identify three issues that may affect the popularity of the UK destination as a destination and compare and contrast them with the overseas destination chosen [P4.1].
2. Critically discuss how your UK destination could sustain its appeal with an emphasis on ‘Responsible Tourism’ [P4.2, D3]

D3: You have demonstrated effective thinking in unfamiliar context on how your UK destination could sustain its appeal as a tourist destination.

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Total 14 pages

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