Max Lionel Reality - Developing MLR Brand within 5 Years

Your assessor will be looking for

Communication and negotiation skills to work with team members and other stakeholders to maintain project schedules • literacy skills to read, write and review a range of documentation

Planning and organising skills to develop project plans

Numeracy skills to analyse data and to compare timelines and implementation costs against budgets

Culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities Knowledge of relevant legislation from all levels of government that may affect aspects of business operations, such as: o anti-discrimination legislation o ethical principles o codes of practice o privacy laws o environmental issues
WKS
knowledge of organisational structure and chains of authority and communication within the organisation

Knowledge of how the project relates to the organisation's overall mission, goals, objectives and operations.

Project Stakeholders and Success Criteria

The scope of the project is to develop an MLR brand within the period of 5 years. The company is working on the principles of integrity, focus of the client, motivating the activities of excellence, innovation, and continuous improvement program, team management, and recognition of the employees.

The objective of the Max Lionel reality company is working in the strategic direction of engaging clients and customers together, development of the company’s reputation and the good will, development of innovative thinking, leadership skills and management, creating the high performance platform for the organization, and helps in increasing the profitability ratio of the company to high extent.

Name	Work area of the project stakeholder	Type of stakeholder	Success criteria
Max Lionel	He is working as a CEO and owner of the project	Client	“Strategic direction of the project should be achieved for managing project risks” (Yipping, 2011)
Riz Mehra	He is working as a chief financial officer	Client	Participates in budget preparation and developing financial statement of the project
Kim Sweeney	He is working as a operational general manager	Client	“He formulates the coordination policies for providing structure to the organization” (Wei, 2014)
Les Goodale	He is working as a human resource manager	Client	Recruitment plays a vital role in bringing coordination of the project because the skills of the employees determines the functional efficiency of the project
Sam Lee	He is working as a Manager Residential reality	Client	“Prepares the plan for activities related to residential reality” (Saludin, 2014)
Peter Mitchell	He is working as a manager investment	Client	Prepares investment activities

What	Who	Purpose	Frequency	Methods
The number of employees in the development of the team	Operational General Manager is the responsible person	The budget can be allocated in the effective manner	Once	It is based on the working tactics and the performance analysis plan
The team members should be provided with the roles and responsibilities	Project manager is responsible for it	The aim is to achieve the organization goal	Within a period of one month	Work on the principle of employees skills and capability
Resources availability and utility	Operational General Manager is the responsible person	It make utilizes of available hardware, software, physical resources, and infrastructure	Within a period of one week	Improves the availability and management of the resources
Estimation of the project outcomes	Operational General Manager is the responsible person	Use of promotional material. The privilege should be given to the ethical standards to be included in the development of strategy.	Once	Procedure of verification and validation
Quality of service	Investor	By evaluating the stages of project life cycle	Within a period of one month	Procedure of verification and validation

The resources which are used in the development of the project are allocated budged, agents of real estate, use of promotional material such as posters and brochures, hardware, software, and other physical resources

Project System

Business Operation

Strategic aim

External legislative Requirements

The project is developed to increase the efficiency of the Max Lionel corporation to develop it into MLR operation.

“Reducing the cost spent in the development of the project” (Pawar, 2014)

Flexibility in using the human resources available

Promotion of the market analysis

Promoting the sale of the business

Increasing the efficiency of the services used in the production

Creating values for developing real state

Identification, Analysis, and management of the risks.

“The strategic aim of the project is to keep customers and clients in the different activities proposed in the development of the system” (Rahmawati, R. (2014).

The ethical standards should be followed in developing the strategy for the organization.

MLR Brand
Activities	Sub-activities
Deployment of the Planning phase	Planning of the activities and sub-activities Focusing on managing the work plan “Initialization of risk management and strategic development” (Hemphill, 2007) Feasibility analysis and generation of report
Requirement specification phase	Requirement specification analysis Methodology used to collect data Detailed requirement specification plan Business requirement specification Hardwar and software specification plan
Designing	Deployment of the user friendly interface Database design specification “Identification of functional and non-functional requirement of the project” (Allen, 2014)
Promotional strategies and campaign	“Development of the Promotional strategies and campaign” (Ali, 2011)
Marketing strategies	Analysis of the market trends Analysis of the competitor Software testing program Performance testing program
Deployment and Implementation phase	Activities related to Implementation Activities related to Installation Activities related to Training and development program
Documentation	System information material User information material

Project Name :
Income	Budget	Actual	% variation
Project Sponsor	$15000	$15000	0%
Total income
Expense	Budget	Actual	% variation
Promotional Strategies	$ 2000	$ 2400	25%
Marketing policies	$ 2500	$ 2900	6.66%
Human resource arrangement	$2500	$ 2400	15%
Promotional Campaigns	$ 5200	$ 4500	6%
Magazines and details	$ 1300	$ 2400	53%
Subtotal	$ 13500	14,600	8.1%
Total		14,600

Name	Project Role	Responsibilities	Signature
Max Lionel	CEO and board of directors	He is responsible for complete functioning of the project and business. He provides the strategic direction to the project by managing risks. He is authorised for performing financial transaction associated with the project
Riz Mehra	Chief Financial officer	He is responsible for preparing financial statements and budget of the project. The overall preparation of the budget is the key responsibility of Riz. The preparation of the financial statements and financial projections depends on viewing the budget variation reports.
Kim Sweeney	Operations General manager	Kim coordinated with the human resource manager for promoting the coordination in the activities. He performs the activity of bringing coordination in the structural separation between residential, investment, and commercial centre. He is playing the role of project sponsors which can affect the operational activity of the organization.
Les Goodale	Human Resource Manager	He is responsible for providing productive employees to the organization for enhancing the productivity of the enterprise. The coordination in the project helps in managing the performance of the project, induction, and recruitment. The implementation of the WHS management system helps in the assessment of the risks, management process, consultation, report development, and continuous improvement program.
Sam Lee	Manager Residential reality	He is responsible for managing the residential reality and activities associated with residential agents
Pat Misfud	Manager Commercial Reality	He is responsible for managing all actions performed in commercial reality. He is responsible for managing the activities of commercial agents.
Peter Mitchell	Manager Investment	“He is a key person for managing the investment related to the project activities” (Li, 2011). He collaborates with operation general manager for investing obligations related with residential and commercial clients.

Risks Identified	Probability	Impact	Current controls	Future aspect
The qualified and skilled employees are not recruited	Medium	High	“Updating of the performance measurement chart” (Grover, 2015)	“Indulging the training and development program to sharpen the skills of the labour” (Fang, 2013). The benchmarks should be used for improving the performance of the employees and the enterprise
Less revenue gains	High	High	Monitoring though the IT security system	The periodic reviewing of the professional conduct
Inadequacy in providing insurance cover	Low	High	Providing annual insurance coverage	Training and development program for enhancing the performance of the employees
Anti-discrimination	Medium	High	The policies should be reviewed for enhancing the performance of the employees.	Reviewing of the organization standards and policies
Mis-management in organization culture	Medium	Medium	The program should be arranged for bringing awareness in employees against the anti-discrimination policies	Reviewing of the organization standards and policies. The ethical standards should be followed for the development of policies for the enterprise.
Under stress performance of the agents	Medium	Low	Performance should be improved	Work load should be reduced
Training and development program is not competent	Low	High	Well trained trainers should be employed who have a complete knowledge of the system	Innovative technologies can be used to provide training to the employees for enhancing their skills
Strategy and objective are not aligned	Low	High	Strategies should be defined according to the requirement specification plan	The definition of the strategies should be made clear to avoid confusion
Management of cultural diversity	Low	Low	Cultural feelings of the employees should not be hurt	Cultural feelings of the employees should not be hurt
Role of ethics is not clear	Medium	High	The ethical standard should be used for developing the strategies. The privilege should be given to the ethical standards to be included in the development of strategy	The ethics can change the working scenario of the employees and raises the level of satisfaction in them.

Name of the project	MLR brand
Hand over to	Max Lionel
Hand over by	Project consultant
Subject	The objective of the Max Lionel reality company is working in the strategic direction of engaging clients and customers together, development of the company’s reputation and the good will, development of innovative thinking, leadership skills and management, creating the high performance platform for the organization, and helps in increasing the profitability ratio of the company to high extent.
Note: The development of the MLR brand should be completed within 5 years plan

Process

Task

Deliverables

Reviewing of post project implementation

Collection of feedback

Assessment of project conducting process

Preparation of the documentation

Survey of the project

Assessment of the project meeting

Preparation of the report

Close out administration

Enhancing skills of the employees according to the requirement of the project

Management of inventory

Collection of feedback on the project performance

Archiving the information of the project

Management of inventory

Repository for archiving the project

Conclusion:

The sequence of activities helps in achieving the goal of the organization to build Max Lionel Corporation as a MLR brand with the inclusion of clients and customers. The strategic aim of the project is to keep customers and clients in the different activities proposed in the development of the system. The privilege should be given to the ethical standards to be included in the development of strategy. The use of qualified employees helps in increasing the efficiency of the services used in the production.

References:

Ali, Z. (2011). Corporate real estate strategy . Retrieved from https://www.kth.se/polopoly_fs/1.122082!/Menu/general/column-content/attachment/72.pdf

Allen, M. (2014). Effects of real estate broker’s marketing strategies. Retrieved from https://pages.jh.edu/jrer/papers/pdf/forth/accepted/Effects%20of%20Real%20Estate%20Brokers'%20Marketing%20Strategies%20Public%20Open%20Houses,%20Broker%20Open%20Houses,%20MLS%20Virtual%20Tours,%20and%20MLS%20Photographs.pdf

Fang, F. (2013). The analysis of marketing strategies of real estate enterprise in three Line cities. Retrieved from https://www.ijsr.net/archive/v4i7/210715011.pdf

Grover, C. (2015). Sales and marketing for real estate professionals. Retrieved from https://www.dearborn.com/wp-content/uploads/2015/03/Sales-and-Marketing-101_-2E.pdf

Hemphill, E. (2007). Factors affecting real estate brokers selection: what really counts. Retrieved from https://www.umac.mo/fba/irer/papers/past/vol10n1_pdf/Hemphill%20(1-25).pdf

Li, V. (2011). A methodologies to assess the competitiveness of real estate developers in china. Retrieved from https://eprints.qut.edu.au/46649/1/Vera_Li_Thesis.pdf

Pawar, A. (2014). Study on the effectiveness on online marketing on integrated marketing communication. Retrieved from https://www.dypatil.edu/schools/management/wp-content/uploads/2015/05/Study-Of-The-Effectiveness-Of-Online-Marketing-On-Integrated-Marketing-Communication-Amruta-Pawar.pdf

Rahmawati, R. (2014). Green marketing mix a strategies to improve competitiveness advantage in real estate developer companies. Retrieved from https://www.ijbmi.org/papers/Vol(3)11/Version-2/B03110206012.pdf

Saludin, M. (2014). Driving consensus ranking via multi-criteria decision making methodology. Retrieved from https://arxiv.org/ftp/arxiv/papers/1201/1201.1604.pdf

Wei, H. (2014). The research on Marketing strategies theory and empirical based on the product value. Retrieved from https://pdfs.semanticscholar.org/a34f/da7ef3217d4a9f8287c65a550474d6009e66.pdf

Yipping, J. (2011). Strategy analysis of real estate company . Retrieved from https://www.kth.se/polopoly_fs/1.122082!/Menu/general/column-content/attachment/72.pdf

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