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BUS302 Local Coffee Shops

tag 0 Download 12 Pages / 2,973 Words tag 24-09-2020

Question:

  • Early stages of Korea’s coffee industry growth showed a strong preference for instant and mix coffees.
  • In fact, research shows that Asian countries and countries in which tea was traditionally the drink of choice usually prefer instant coffee drinks.
  • Instant coffees are no more just fast making and drinking coffees.
  • As the consistent growth of the instant coffee market in Korea, instant coffees are becoming more premium and diverse.
  • Korea’s coffee market has risen incredibly sharply over the past seven years.

- In fact, Korea’s coffee consumption and number of coffee shops has more than doubled since 2005. The size of Korea’s coffee industry has grown more than 2.6 times in 5 years. And along with the increase of the size, the coffee franchise industry is getter bigger as well.

  • Young urban professionals seen as key to coffee industry success.
  • In South Korea, consumption trends among younger coffee

drinkers, and a ‘coffee shop culture’ are driving the market economy.

  • In South Korea, making a themeis important to survive in the coffee market.(themed cafés are famous in South Korea)
  • Making a good cup of coffee takes time and dedication; art, if you will. It just isn’t economical for a place devoted to serving quality coffee to also have to deal with the hassle of setting up beer taps, uncorking wine bottles and checking whatever red bean/donut hybrid is cooking in the oven. A coffee shop that tries to be more than a coffee shop is spreading itself too thin.
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