Entrepreneurial success requires the ability to not only identify a gap in the market, but also to prepare a convincing business case that clearly identifies the need that is being filled with the product or solution, to proceed with the business idea. A business case provides the structure around the idea, its position in the market, financial requirements, competitive strengths and stakeholder involvement.
In this assessment, you will prepare a business case based on the Business Model Canvas studied in modules 1-4. The business case will present market research findings including barriers, customer and competitor analysis, the 7 P’s, and the likelihood of success of the product when it enters into a chosen market.
Using the Business Model Canvas developed during the learning activities in modules 2-4, prepare a business case by expanding each of the nine components of the canvas in the following order:
The business case is a tool to persuade stakeholders and needs to be written clearly to outline the benefits of the idea to the market and the likelihood for business success.
Provide your Business Model Canvas as a PDF, along with the analysis of each section. You may use tables, spreadsheets, mind maps, graphics or other presentation software to justify your analysis and provide engagement with the stakeholder audience.
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